Resend logo

Skill

email-best-practices

implement email delivery best practices

Published by Resend Updated May 26
Covers Security Operations Compliance Resend Email

Description

Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails accessible (alt text, headings, contrast, screen readers), or deciding transactional vs marketing.

SKILL.md

Email Best Practices

Guidance for building deliverable, compliant, user-friendly emails.

Architecture Overview

[User] → [Email Form] → [Validation] → [Double Opt-In]
                                              ↓
                                    [Consent Recorded]
                                              ↓
[Suppression Check] ←──────────────[Ready to Send]
        ↓
[Idempotent Send + Retry] ──────→ [Email API]
                                       ↓
                              [Webhook Events]
                                       ↓
              ┌────────┬────────┬─────────────┐
              ↓        ↓        ↓             ↓
         Delivered  Bounced  Complained  Opened/Clicked
                       ↓        ↓
              [Suppression List Updated]
                       ↓
              [List Hygiene Jobs]

Quick Reference

Need to...See
Set up SPF/DKIM/DMARC, fix spam issuesDeliverability
Build password reset, OTP, confirmationsTransactional Emails
Plan which emails your app needsTransactional Email Catalog
Build newsletter signup, validate emailsEmail Capture
Send newsletters, promotionsMarketing Emails
Ensure CAN-SPAM/GDPR/CASL complianceCompliance
Decide transactional vs marketingEmail Types
Handle retries, idempotency, errorsSending Reliability
Process delivery events, set up webhooksWebhooks & Events
Manage bounces, complaints, suppressionList Management
Make emails accessible (screen readers, alt text, contrast)Accessibility

Start Here

New app? Start with the Catalog to plan which emails your app needs (password reset, verification, etc.), then set up Deliverability (DNS authentication) before sending your first email.

Spam issues? Check Deliverability first—authentication problems are the most common cause. Gmail/Yahoo reject unauthenticated emails.

Marketing emails? Follow this path: Email Capture (collect consent) → Compliance (legal requirements) → Marketing Emails (best practices).

Production-ready sending? Add reliability: Sending Reliability (retry + idempotency) → Webhooks & Events (track delivery) → List Management (handle bounces).

Accessibility? Most emails fail basic accessibility checks. See Accessibility for lang/dir, presentational tables, headings, alt text, <title>, and contrast.

© 2026 YourAI.tools. Every skill from an identity-verified publisher.

Independent catalog. Not affiliated with, endorsed by, or sponsored by Anthropic or any listed publisher. All trademarks belong to their respective owners.