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Skill

workload-analysis

analyze PostHog customer account workloads

Covers PostHog Reporting Customer Success Analytics

Description

Generate comprehensive workload analysis visualizations for PostHog customer accounts. Use when user requests account analysis, workload breakdown, SDK analysis, spend allocation, or expansion opportunity assessment. Triggers include "analyze [account]", "workload analysis for [account]", "SDK breakdown for [account]", "show me how [account] uses PostHog", or any request to understand customer usage patterns across products and platforms.

SKILL.md

Workload Analysis Skill

Generate interactive React visualizations showing how customer spend flows from products → workloads → teams, with SDK breakdowns, opportunity identification, and risk assessment.

Workflow

Step 1: Collect Account Data

  1. Find account in Vitally:
    vitally:find_account_by_name → get externalId (organization_id)
    vitally:get_account_full with filterUnnecessaryFields=false
    
  2. Query billing data from PostHog:
    SELECT date, report 
    FROM postgres.prod.billing_usagereport
    WHERE organization_id = '[externalId]'
    ORDER BY date DESC LIMIT 3
    
  3. Extract key fields (see references/data-mapping.md for complete field list):
    • Vitally: MRR, forecasted_mrr, diff_dollars, product spend fields
    • Billing: SDK event counts, AI events, recordings, exceptions, feature flag requests

Step 2: Calculate SDK Proportions

⚠️ CRITICAL: Check ALL SDKs, not just common ones. Flutter/React Native are often the dominant SDK for mobile-first companies.

From billing data, extract COMPLETE SDK breakdown:

const sdkBreakdown = {
  // Web
  web: report.web_events_count_in_period || 0,
  // Backend
  node: report.node_events_count_in_period || 0,
  python: report.python_events_count_in_period || 0,
  go: report.go_events_count_in_period || 0,
  ruby: report.ruby_events_count_in_period || 0,
  php: report.php_events_count_in_period || 0,
  java: report.java_events_count_in_period || 0,
  // Mobile Native
  ios: report.ios_events_count_in_period || 0,
  android: report.android_events_count_in_period || 0,
  // Mobile Cross-Platform (DON'T MISS THESE!)
  flutter: report.flutter_events_count_in_period || 0,
  react_native: report.react_native_events_count_in_period || 0,
};
const total = Object.values(sdkBreakdown).reduce((a, b) => a + b, 0);

// Verify: SDK total should ≈ event_count_in_period
// If big gap, you're missing an SDK!

Step 3: Define Workloads

Create workloads based on SDK proportions and product usage patterns:

PatternWorkload TypeExamples
Web >80%Web Application (primary)SaaS dashboard
Node/Python/Go/Ruby/PHP/Java >80%Backend API (primary)API-first product
iOS + Android >20%Native Mobile Apps (primary)Consumer iOS/Android
Flutter >20%Flutter Mobile App (primary)Cross-platform mobile
React Native >20%React Native App (primary)Cross-platform mobile
AI events >0LLM/AI PlatformAI-first company
External schemas >0Data PlatformData warehouse usage

Mobile Priority: If Flutter or React Native dominates, that's the primary mobile workload (not iOS/Android native).

Step 4: Allocate Spend to Workloads

Apply allocation rules from references/spend-allocation.md:

ProductAllocation Rule
Product AnalyticsBy SDK event proportion
Identified EventsBy SDK event proportion
Session Replay (Web)100% to Web workload
Mobile ReplaySplit by iOS/Android event ratio
Feature Flags100% to primary SDK consumer
Error TrackingBy exception source (web vs node)
LLM Analytics100% to LLM Platform workload
Data Warehouse100% to Data Platform workload
Group Analytics100% to primary workload
Teams/ScalePlatform-wide (separate)

Step 5: Identify Opportunities & Risks

Apply frameworks from references/opportunity-framework.md:

Opportunities (check in order):

  1. Monthly → Annual conversion (if not annual)
  2. Product gaps (enrolled but $0 spend)
  3. Cross-sell (missing products for their profile)
  4. Usage expansion (approaching limits)

Risks (flag if present):

  1. Declining MRR (forecasted < current)
  2. No annual contract (>$3K MRR monthly)
  3. Low health score (<6)
  4. Single product dependency (>50% of spend)

Step 6: Generate React Visualization

Use the template from assets/workload-template.jsx. ALL components below are REQUIRED:

MANDATORY Components (include ALL of these):

  1. SummaryCards - MRR, health score, contract type, alerts
  2. SdkBreakdownBar - Visual SDK proportion bar
  3. WorkloadCards - Cards for each workload with products
  4. OpportunitiesTable - Ranked opportunities with confidence
  5. RisksTable - If risks present, severity-ranked
  6. TreeView - REQUIRED: Hierarchical view showing Account → Workloads → Products → Teams with connecting lines
  7. SankeyView - REQUIRED: SVG revenue flow diagram showing Products (left bars) flowing to Workloads (right bars) with curved paths
  8. MatrixView - Products × Workloads grid with spend cells

View Tabs (MUST include all 5):

const tabs = [
  { id: 'overview', label: '📊 Overview' },
  { id: 'risks', label: '🚨 Risks' },      // Show if risks.length > 0
  { id: 'tree', label: '🌳 Tree View' },   // REQUIRED
  { id: 'sankey', label: '💰 Revenue Flow' }, // REQUIRED
  { id: 'matrix', label: '📋 Matrix' },
];

⚠️ DO NOT SKIP TreeView or SankeyView. These are the most valuable visualizations for understanding account structure.

Required Component: TreeView

Copy this component exactly:

const TreeView = () => {
  const activeWorkloads = workloadTotals.filter(w => w.type !== 'inactive');
  return (
    <div className="bg-white p-4 rounded-lg shadow border mb-4">
      <div className="text-sm font-bold text-gray-700 mb-4">Hierarchical View: Account → Workloads → Products → Teams</div>
      <div className="flex flex-col items-start">
        <div className="bg-gray-900 text-white px-4 py-2 rounded font-bold mb-4">
          {accountSummary.name} (${(accountSummary.arr/1000).toFixed(0)}k ARR)
          <span className="text-gray-400 text-sm ml-2">| {accountSummary.employees} employees | {accountSummary.fundingStage}</span>
        </div>
        <div className="ml-8 border-l-2 border-gray-300">
          {activeWorkloads.map((workload, wIdx) => (
            <div key={wIdx} className="ml-4 mb-6">
              <div className="flex items-center">
                <div className="w-6 h-px bg-gray-300 mr-2"></div>
                <div className="px-3 py-2 rounded text-sm font-medium"
                  style={{ backgroundColor: workload.type === 'primary' ? '#dbeafe' : '#f3e8ff',
                    color: workload.type === 'primary' ? '#1e40af' : '#6b21a8',
                    borderLeft: `4px solid ${workloadTypeColors[workload.type]}` }}>
                  <div className="font-bold">{workload.name}</div>
                  <div className="text-xs opacity-75">{workload.sdk}{formatNumber(workload.dailyEvents)} events/day • {formatCurrency(workload.totalSpend)}/mo</div>
                </div>
              </div>
              <div className="ml-10 mt-2 border-l border-gray-200">
                {workload.products.map((product, pIdx) => (
                  <div key={pIdx} className="ml-4 mb-2 flex items-center">
                    <div className="w-4 h-px bg-gray-200 mr-2"></div>
                    <div className="w-3 h-3 rounded-full mr-2" style={{ backgroundColor: statusColors[product.status] }}></div>
                    <span className={`text-sm ${product.status === 'opportunity' ? 'text-gray-400' : 'text-gray-700'}`}>
                      <span className="font-medium">{product.name}</span>
                      {product.spend > 0 && <span className="text-green-600 ml-2">({formatCurrency(product.spend)}/mo)</span>}
                    </span>
                  </div>
                ))}
              </div>
              <div className="ml-10 mt-2 flex items-center gap-2">
                <div className="w-4 h-px bg-gray-200"></div>
                <span className="text-xs text-gray-500">Teams:</span>
                {workload.teams.map((team, tIdx) => (
                  <span key={tIdx} className="bg-purple-100 text-purple-700 px-2 py-0.5 rounded text-xs">{team}</span>
                ))}
              </div>
            </div>
          ))}
        </div>
      </div>
    </div>
  );
};

Required Component: SankeyView

Copy this component exactly:

const SankeyView = () => {
  const productsWithSpend = [];
  const productSpendMap = {};
  workloadTotals.forEach(w => {
    w.products.forEach(p => {
      if (p.spend > 0) {
        productSpendMap[p.name] = (productSpendMap[p.name] || 0) + p.spend;
      }
    });
  });
  Object.entries(productSpendMap).forEach(([name, amount]) => {
    productsWithSpend.push({ name, amount });
  });
  productsWithSpend.sort((a, b) => b.amount - a.amount);
  
  const totalSpend = productsWithSpend.reduce((s, p) => s + p.amount, 0) || 1;
  const activeWorkloads = workloadTotals.filter(w => w.type !== 'inactive' && w.totalSpend > 0);
  
  const productColors = ['#3b82f6', '#8b5cf6', '#22c55e', '#f59e0b', '#ec4899', '#06b6d4'];
  productsWithSpend.forEach((p, i) => { p.color = productColors[i % productColors.length]; });
  activeWorkloads.forEach((w, i) => { w.color = productColors[i % productColors.length]; });

  const svgWidth = 800;
  const svgHeight = Math.max(300, Math.max(productsWithSpend.length, activeWorkloads.length) * 60 + 60);
  const leftX = 140, rightX = svgWidth - 200, barWidth = 30, gap = 8;
  
  let leftY = 40;
  const leftBars = productsWithSpend.map(p => {
    const height = Math.max((p.amount / totalSpend) * (svgHeight - 80), 25);
    const bar = { ...p, x: leftX, y: leftY, width: barWidth, height };
    leftY += height + gap;
    return bar;
  });
  
  let rightY = 40;
  const rightBars = activeWorkloads.map(w => {
    const height = Math.max((w.totalSpend / totalSpend) * (svgHeight - 80), 25);
    const bar = { ...w, amount: w.totalSpend, x: rightX, y: rightY, width: barWidth, height };
    rightY += height + gap;
    return bar;
  });

  const flows = [];
  const leftOffsets = {}, rightOffsets = {};
  leftBars.forEach(b => { leftOffsets[b.name] = b.y; });
  rightBars.forEach(b => { rightOffsets[b.name] = b.y; });
  
  activeWorkloads.forEach(workload => {
    workload.products.forEach(product => {
      if (product.spend > 0) {
        flows.push({ from: product.name, to: workload.name, amount: product.spend, 
          color: leftBars.find(b => b.name === product.name)?.color || '#888' });
      }
    });
  });

  return (
    <div className="bg-white p-4 rounded-lg shadow border mb-4">
      <div className="text-sm font-bold text-gray-700 mb-4">Revenue Flow: Products → Workloads</div>
      <svg width={svgWidth} height={svgHeight} className="mx-auto">
        {flows.map((flow, idx) => {
          const fromBar = leftBars.find(b => b.name === flow.from);
          const toBar = rightBars.find(b => b.name === flow.to);
          if (!fromBar || !toBar) return null;
          const flowHeight = Math.max((flow.amount / totalSpend) * (svgHeight - 80), 3);
          const startY = leftOffsets[flow.from], endY = rightOffsets[flow.to];
          leftOffsets[flow.from] += flowHeight;
          rightOffsets[flow.to] += flowHeight;
          const path = `M ${fromBar.x + barWidth} ${startY} C ${fromBar.x + barWidth + 100} ${startY}, ${toBar.x - 100} ${endY}, ${toBar.x} ${endY} L ${toBar.x} ${endY + flowHeight} C ${toBar.x - 100} ${endY + flowHeight}, ${fromBar.x + barWidth + 100} ${startY + flowHeight}, ${fromBar.x + barWidth} ${startY + flowHeight} Z`;
          return <path key={idx} d={path} fill={flow.color} fillOpacity={0.3} stroke={flow.color} strokeWidth={0.5} />;
        })}
        {leftBars.map((bar, idx) => (
          <g key={`left-${idx}`}>
            <rect x={bar.x} y={bar.y} width={bar.width} height={bar.height} fill={bar.color} rx={4} />
            <text x={bar.x - 10} y={bar.y + bar.height / 2} textAnchor="end" dominantBaseline="middle" fontSize={11} fill="#374151" fontWeight="500">{bar.name}</text>
            <text x={bar.x - 10} y={bar.y + bar.height / 2 + 13} textAnchor="end" dominantBaseline="middle" fontSize={10} fill="#6b7280">{formatCurrency(bar.amount)}</text>
          </g>
        ))}
        {rightBars.map((bar, idx) => (
          <g key={`right-${idx}`}>
            <rect x={bar.x} y={bar.y} width={bar.width} height={bar.height} fill={bar.color} rx={4} />
            <text x={bar.x + bar.width + 10} y={bar.y + bar.height / 2} textAnchor="start" dominantBaseline="middle" fontSize={11} fill="#374151" fontWeight="500">{bar.name}</text>
            <text x={bar.x + bar.width + 10} y={bar.y + bar.height / 2 + 13} textAnchor="start" dominantBaseline="middle" fontSize={10} fill="#6b7280">{formatCurrency(bar.amount)} ({((bar.amount / totalSpend) * 100).toFixed(0)}%)</text>
          </g>
        ))}
        <text x={leftX + barWidth/2} y={20} textAnchor="middle" fontSize={11} fill="#6b7280" fontWeight="bold">PRODUCTS</text>
        <text x={rightX + barWidth/2} y={20} textAnchor="middle" fontSize={11} fill="#6b7280" fontWeight="bold">WORKLOADS</text>
      </svg>
      <div className="text-xs text-gray-500 text-center mt-2">Flow width represents dollar allocation</div>
    </div>
  );
};

Output Format

Generate a complete React component file named {account-name}-workload-analysis.jsx that:

  • Contains all raw data in variables (for reference)
  • Calculates proportions and allocations
  • Defines workloads with products array
  • Includes all visualization components
  • Has view tabs for different perspectives

Quick Reference

Status Thresholds

  • Significant: ≥$500/mo (green)
  • Adopted: $100-499/mo (blue)
  • Experimenting: $1-99/mo (amber)
  • Opportunity: $0/mo (gray)

Key SQL Fields

event_count_in_period, recording_count_in_period, 
ai_event_count_in_period, exceptions_captured_in_period,
billable_feature_flag_requests_count_in_period,
enhanced_persons_event_count_in_period

Vitally Spend Fields

product_analytics_forecasted_mrr, session_replay_forecasted_mrr,
feature_flags_forecasted_mrr, llm_analytics_forecasted_mrr,
enhanced_persons_forecasted_mrr, error_tracking_forecasted_mrr,
data_warehouse_forecasted_mrr, surveys_forecasted_mrr

Pre-Delivery Checklist

Before presenting the React artifact, verify ALL of these are included:

  • SummaryCards component with MRR, health, contract type
  • SdkBreakdownBar showing ALL SDKs (including Flutter/React Native if present)
  • WorkloadCards for each identified workload
  • OpportunitiesTable with ranked opportunities
  • RisksTable (if any risks identified)
  • TreeView component - hierarchical Account → Workloads → Products → Teams
  • SankeyView component - SVG with curved flow paths from Products to Workloads
  • MatrixView with Products × Workloads grid
  • View tabs including: Overview, Risks, 🌳 Tree View, 💰 Revenue Flow, Matrix
  • Raw data reference section (collapsible)

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