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Skill

enrich-lead

enrich leads with contact and company data

Covers Apollo CRM Sales Lead Enrichment

Description

Instant lead enrichment. Drop a name, company, LinkedIn URL, or email and get the full contact card with email, phone, title, company intel, and next actions.

SKILL.md

Enrich Lead

Turn any identifier into a full contact dossier. The user provides identifying info via "$ARGUMENTS".

Examples

  • /apollo:enrich-lead Tim Zheng at Apollo
  • /apollo:enrich-lead https://www.linkedin.com/in/timzheng
  • /apollo:enrich-lead sarah@stripe.com
  • /apollo:enrich-lead Jane Smith, VP Engineering, Notion
  • /apollo:enrich-lead CEO of Figma

Step 1 — Parse Input

From "$ARGUMENTS", extract every identifier available:

  • First name, last name
  • Company name or domain
  • LinkedIn URL
  • Email address
  • Job title (use as a matching hint)

If the input is ambiguous (e.g. just "CEO of Figma"), first use mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with relevant title and domain filters to identify the person, then proceed to enrichment.

Step 2 — Enrich the Person

Credit warning: Tell the user enrichment consumes 1 Apollo credit before calling.

Use mcp__claude_ai_Apollo_MCP__apollo_people_match with all available identifiers:

  • first_name, last_name if name is known
  • domain or organization_name if company is known
  • linkedin_url if LinkedIn is provided
  • email if email is provided
  • Set reveal_personal_emails to true

If the match fails, try mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with looser filters and present the top 3 candidates. Ask the user to pick one, then re-enrich.

Step 3 — Enrich Their Company

Use mcp__claude_ai_Apollo_MCP__apollo_organizations_enrich with the person's company domain to pull firmographic context.

Step 4 — Present the Contact Card

Format the output exactly like this:


Full Name | TitleCompany Name · Industry · Employee Count employees

FieldDetail
Email (work)...
Email (personal)... (if revealed)
Phone (direct)...
Phone (mobile)...
Phone (corporate)...
LocationCity, State, Country
LinkedInURL
Company Domain...
Company RevenueRange
Company FundingTotal raised
Company HQLocation

Step 5 — Offer Next Actions

Ask the user which action to take:

  1. Save to Apollo — Create this person as a contact via mcp__claude_ai_Apollo_MCP__apollo_contacts_create with run_dedupe: true
  2. Add to a sequence — Ask which sequence, then run the sequence-load flow
  3. Find colleagues — Search for more people at the same company using mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with q_organization_domains_list set to this company
  4. Find similar people — Search for people with the same title/seniority at other companies

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