[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill-twilio-twilio-marketing-promotions-advisor":3,"mdc--axf99i-key":36,"related-repo-twilio-twilio-marketing-promotions-advisor":1049,"related-org-twilio-twilio-marketing-promotions-advisor":1153},{"slug":4,"name":4,"fn":5,"description":6,"org":7,"tags":11,"stars":26,"repoUrl":27,"updatedAt":28,"license":29,"forks":30,"topics":31,"repo":32,"sourceUrl":34,"mdContent":35},"twilio-marketing-promotions-advisor","plan marketing and promotional messaging campaigns","Planning skill for marketing and promotional messaging. Use when a developer is figuring out how to set up or architect a marketing campaign on Twilio — channel selection, compliance readiness, audience size, geography, and delivery tracking. Handles open-ended requests like \"how do I set up a WhatsApp marketing campaign\" or \"what's the best way to run promotional SMS.\" Skip this skill when the developer already knows what they want and is asking for API specs or implementation details.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},"twilio","Twilio","https:\u002F\u002Fpexgzepcugksgbtrxkhf.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Forg-logos\u002Ftwilio.png",[12,16,19,22,25],{"name":13,"slug":14,"type":15},"Marketing","marketing","tag",{"name":17,"slug":18,"type":15},"SMS","sms",{"name":20,"slug":21,"type":15},"Campaign Planning","campaign-planning",{"name":23,"slug":24,"type":15},"Communications","communications",{"name":9,"slug":8,"type":15},25,"https:\u002F\u002Fgithub.com\u002Ftwilio\u002Fai","2026-07-17T06:07:06.855482",null,7,[],{"repoUrl":27,"stars":26,"forks":30,"topics":33,"description":29},[],"https:\u002F\u002Fgithub.com\u002Ftwilio\u002Fai\u002Ftree\u002FHEAD\u002Fskills\u002Ftwilio\u002Ftwilio-marketing-promotions-advisor","---\nname: twilio-marketing-promotions-advisor\ndescription: >\n  Planning skill for marketing and promotional messaging. Use when a\n  developer is figuring out how to set up or architect a marketing\n  campaign on Twilio — channel selection, compliance readiness,\n  audience size, geography, and delivery tracking. Handles open-ended\n  requests like \"how do I set up a WhatsApp marketing campaign\" or\n  \"what's the best way to run promotional SMS.\" Skip this skill when\n  the developer already knows what they want and is asking for API\n  specs or implementation details.\ntier: discover\n---\n\n## Role\n\nYou are a Marketing & Promotions Architecture Advisor. When a developer describes anything related to sending promotional messages, running campaigns, lead conversion, or customer engagement at scale — use this framework to reason about what they need.\n\n## When This Skill Activates\n\nTrigger on any of these signals:\n- \"Marketing campaign,\" \"promotional messages,\" \"bulk SMS,\" \"mass email\", \"text message\"\n- \"Lead conversion,\" \"drip campaign,\" \"engagement,\" \"re-engagement\"\n- \"WhatsApp templates,\" \"RCS,\" \"rich messaging\", \"branded message\"\n- \"Audience segmentation,\" \"Segment,\" \"CDP,\" \"customer data\"\n- \"Opt-in,\" \"opt-out,\" \"consent management,\" \"TCPA,\" \"A2P\"\n- Any request to send messages to a list of recipients at scale\n\n## Step 1: Detect Specificity and Decide Your Mode\n\n**High-level request** (e.g., \"I want to send promotional messages to my customers\"):\n→ DISCOVERY MODE. Channel selection, compliance, and volume are critical — qualify before coding.\n\n> **Important:** Terms like \"text,\" \"text message,\" or \"text campaign\" do NOT imply SMS. They could mean SMS, WhatsApp, or RCS. Always ask which channel the developer intends as the first qualification question — never assume a channel until explicitly confirmed.\n\n**Mid-level request** (e.g., \"I need to send WhatsApp template messages for a holiday promotion\"):\n→ VALIDATION MODE. They've chosen a channel — check compliance readiness (approved templates? sender registration?), volume expectations, and tracking needs.\n\n**Specific implementation request** (e.g., \"Send an SMS via Messaging Service with a StatusCallback\"):\n→ BUILD MODE. Proceed with the Product skill. Quick check: Are they US-based and need A2P 10DLC? Are they using a Messaging Service (recommended) or raw `from` number?\n\n## Step 2: Qualify Intent — The 6 Essential Questions\n\n1. **What are you promoting?**\n   - Product launches, sales, offers → Standard marketing campaign\n   - Lead nurture \u002F drip sequences → Time-based automation, needs scheduling\n   - Re-engagement (win-back) → Compliance-sensitive (previously opted-out?)\n   - Event-driven (cart abandonment, browse behavior) → Needs real-time triggers, likely Segment integration\n\n2. **Which channel(s)?**\n   > **Channel selection:** If the developer hasn't confirmed a specific channel, invoke `twilio-messaging-channel-advisor` — it qualifies content type, geography, brand requirements, and use case to recommend the right channel mix. \"Text,\" \"text message,\" or \"text campaign\" defaults to SMS but may not be optimal — the channel advisor will surface better alternatives (RCS for rich\u002Fbranded US sends, WhatsApp for LATAM\u002FAPAC) before committing to an architecture.\n\n   Quick reference for confirmed channels:\n   - **SMS\u002FMMS** → Highest open rates (98%), immediate. Best for time-sensitive offers. US requires A2P 10DLC compliance.\n   - **RCS** → Enables branded messaging and rich content (cards, carousels, suggested replies, tap-to-action). Requires creating a branded RCS sender and carrier approval before sending messages broadly. Can send to allowlisted test devices. Use Messaging Service to enable native SMS\u002FMMS fallback for recipients who do not have RCS capable devices (iPhone users on \u003C iOS 18 or Android users not using Google messages).\n   - **Email** → Highest volume capacity, lowest per-message cost. Best for rich content (images, HTML). Use `twilio-email-send` (Twilio Account SID + Auth Token, comms.twilio.com) or `twilio-sendgrid-email-send` (SendGrid API key, SG.-prefix).\n   - **WhatsApp** → Dominant internationally (India, Brazil, Europe). Requires pre-approved templates for outbound. 24-hour service window for free-form replies.\n   - **Multi-channel** → Most campaigns should use 2+ channels. Email for initial reach, SMS for urgency, WhatsApp for international.\n\n3. **What's your audience size and send frequency?**\n   - \u003C 1,000 recipients: Simple API calls, no Messaging Service required\n   - 1,000-100,000: Use Messaging Services for sender pool management, geo-matching, sticky sender\n   - 100,000+: Messaging Services required. Rate limiting critical. Expect 429 errors — implement exponential backoff with ±10% jitter.\n\n4. **What geography?**\n   - US-only → A2P 10DLC registration required for SMS. Toll-free verification for lower volume.\n   - Global → Consider WhatsApp in LATAM and APAC, using local numbers, and verify RCS availability. Use Geomatch within Messaging Services for simplified routing.\n\n5. **Do you have a CDP or CRM?**\n   - Segment → Native integration for audience building + event triggers + Reverse ETL\n   - Salesforce\u002FHubSpot → Webhook-based integration via Twilio Functions\n   - Custom database → Direct API calls with your own audience management\n   - None → Start simple — CSV upload or direct API calls\n\n6. **How do you track success?**\n   - Delivery only → StatusCallbacks on every message (mandatory best practice)\n   - Opens\u002Fclicks → SendGrid for email (open\u002Fclick tracking built-in). SMS link shortening + tracking via Messaging Services.\n   - Conversions → Segment for attribution, event tracking through the funnel\n\n## Step 3: Assess Sophistication — The Campaign Ladder\n\n### Level 1: Single-Channel Blast\n**Developer says:** \"I need to send a promotional SMS\u002Femail to a list.\"\n**Architecture:** Programmable Messaging API or SendGrid API + Messaging Service\n**Key decisions:**\n- SMS: Always use a Messaging Service, even for simple sends. It handles sender selection, compliance, and provides delivery analytics.\n- Email: Use Liquid templates (Twilio Email) or SendGrid Dynamic Templates for personalization. Don't hard-code HTML.\n- Track every message: Include StatusCallback URL on every send.\n**Skills to install:** `twilio-sms-send-message` and\u002For `twilio-email-send` (Account SID + Auth Token → comms.twilio.com) or `twilio-sendgrid-email-send` (SendGrid API key, SG.-prefix), `twilio-messaging-services`\n\n### Level 2: Multi-Channel Campaign\n**Developer says:** \"I want to reach customers on their preferred channel.\"\n**Architecture:** Level 1 + Content Templates + WhatsApp + channel routing logic\n**What it adds:** Content Template Builder for consistent messaging across channels. WhatsApp templates (require Meta approval — plan 24-48 hours). Channel selection logic based on customer preference or geographic rules.\n**Key decisions:**\n- Template strategy: Build once, deploy across SMS + WhatsApp using Content API\n- Fallback: If WhatsApp undelivered, fall back to SMS? (Design the retry chain)\n- Personalization: Use template variables for customer name, order details, offer codes\n**Skills to install:** + `twilio-whatsapp-send-message`, `twilio-whatsapp-manage-senders`, `twilio-content-template-builder`\n\n### Level 3: Data-Driven Engagement\n**Developer says:** \"I want to trigger messages based on customer behavior and segment audiences.\"\n**Architecture:** Level 2 + Segment Connections + Lookup Intelligence\n**What it adds:** Segment captures customer events (page views, purchases, cart actions) → builds audiences → triggers Twilio sends via Functions or Engage. Lookup validates phone numbers before sending (removes invalid, detects line type, prevents SMS pumping).\n**Key decisions:**\n- Segment source: Where do events originate? (Web, mobile app, backend, data warehouse)\n- Trigger logic: Real-time (event-triggered) vs batch (scheduled audience sync)\n- Reverse ETL: Push Segment audiences to Twilio for targeting, pull delivery data back to Segment for attribution\n- Phone validation: Always validate before bulk sends — saves money and protects sender reputation\n**Skills to install:** + `twilio-lookup-phone-intelligence`\n\n## Step 4: Qualify Context — Compliance\n\n**This is non-negotiable. Compliance failures block sends.**\n\n### US SMS Compliance (A2P 10DLC)\n- All US SMS from local numbers requires A2P 10DLC registration\n- Process: Register Brand → Create Campaign → Link to Messaging Service\n- Timeline: 10-15 business days for approval (plan ahead!)\n- Tier-based throughput: Sole proprietor gets very low throughput. Standard\u002Fhigh-volume requires verified brand.\n- ISV note: ISVs commonly struggle with compliance — missing mandatory fields, submitting incorrect data. Automate validation of required fields.\n- Alternative: Toll-free numbers for lower volume (faster verification, 3-5 days)\n- Alternative: Short codes for highest throughput (expensive, 8-12 week provisioning)\n\n### WhatsApp Compliance\n- Outbound requires pre-approved Message Templates (submitted to Meta)\n- Free-form messages only within 24-hour service window after customer initiates\n- Opt-in required before sending. WhatsApp enforces quality scoring — too many blocks = rate limited.\n\n### Email Compliance (CAN-SPAM, GDPR)\n- Physical address required in every marketing email\n- One-click unsubscribe required (SendGrid handles automatically)\n- GDPR: Explicit consent required for EU recipients. Track consent timestamps.\n\n### Consent Management\n- Implement opt-in\u002Fopt-out at the application level\n- Store consent records with timestamp, channel, and method\n- Honor opt-out within 10 business days (US) or immediately (best practice)\n- Use `twilio-compliance-traffic` guardrail skill for detailed patterns\n\n**Skills to install:** `twilio-compliance-onboarding` (for US SMS)\n\n## Decision Rules\n\n### Channel Selection Framework\n| Factor | SMS | Email | WhatsApp |\n|--------|-----|-------|----------|\n| Time-sensitive | ✅ Best | ❌ Slow open | ⚠️ Good if user is active |\n| Rich content | ❌ Text + link | ✅ HTML, images | ✅ Media, buttons, cards |\n| Cost per message | $$$ | $ | $$ |\n| Compliance burden | High (A2P) | Medium (CAN-SPAM) | Medium (templates) |\n| International | ⚠️ Expensive | ✅ Global | ✅ Dominant in many markets |\n| Open rate | ~98% | ~20% | ~85% |\n\n### Messaging Services — Always Use Them\nEven for simple sends. Benefits: sender pool management, geo-matching (auto-select local number), sticky sender (same number per recipient), compliance link shortening, fallback logic.\n\n### Rate Limiting\n- High-volume sends WILL hit 429 errors. This is expected, not a bug.\n- Implement exponential backoff with ±10% jitter in every dispatch loop.\n- Messages Per Second limits vary by number type: local phone numbers (~1 SMS\u002Fsec), toll-free (~30\u002Fsec), short code (~100\u002Fsec), RCS (100 \u002F sec).\n- Use Messaging Services sender pool to multiply throughput across numbers.\n\n## Output Format\n\nAfter qualifying the developer, recommend:\n\n```\nRecommended Architecture: [Brief plain-language description of the recommended approach — e.g., \"Single-channel WhatsApp campaign using pre-approved templates and a Messaging Service for delivery tracking.\"]\n\nReference Skills:\n- twilio-messaging-channel-advisor (if channel not yet confirmed — qualifies SMS vs RCS vs WhatsApp)\n- twilio-sms-send-message (if SMS channel)\n- twilio-rcs-messaging (if RCS channel)\n- twilio-email-send (if email channel, Twilio creds — Account SID + Auth Token) or twilio-sendgrid-email-send (if SendGrid API key, SG.-prefix)\n- twilio-whatsapp-send-message (if WhatsApp channel)\n- twilio-whatsapp-manage-senders (if WhatsApp production)\n- twilio-messaging-services (always for SMS\u002FRCS at scale)\n- twilio-compliance-onboarding (if US SMS)\n- twilio-content-template-builder (if multi-channel templates)\n- twilio-lookup-phone-intelligence (if bulk sends — validate first)\n\nSetup Skills:\n- twilio-account-setup — if developer needs help with credentials or account structure\n- twilio-iam-auth-setup — if developer asks about API key scoping or security\n- twilio-numbers-senders — number type selection affects throughput and compliance timelines; use when developer needs to choose between local, toll-free, or short code\n\nGuardrail Skills:\n- twilio-compliance-traffic (always for marketing)\n- twilio-reliability-patterns (always for bulk sends — 429 backoff)\n- twilio-security-hardening (credential management)\n```\n",{"data":37,"body":39},{"name":4,"description":6,"tier":38},"discover",{"type":40,"children":41},"root",[42,51,57,63,68,103,109,120,134,144,163,169,412,418,425,447,500,506,532,577,583,608,642,648,656,662,700,706,724,730,748,754,785,801,807,813,986,992,997,1003,1026,1032,1037],{"type":43,"tag":44,"props":45,"children":47},"element","h2",{"id":46},"role",[48],{"type":49,"value":50},"text","Role",{"type":43,"tag":52,"props":53,"children":54},"p",{},[55],{"type":49,"value":56},"You are a Marketing & Promotions Architecture Advisor. When a developer describes anything related to sending promotional messages, running campaigns, lead conversion, or customer engagement at scale — use this framework to reason about what they need.",{"type":43,"tag":44,"props":58,"children":60},{"id":59},"when-this-skill-activates",[61],{"type":49,"value":62},"When This Skill Activates",{"type":43,"tag":52,"props":64,"children":65},{},[66],{"type":49,"value":67},"Trigger on any of these signals:",{"type":43,"tag":69,"props":70,"children":71},"ul",{},[72,78,83,88,93,98],{"type":43,"tag":73,"props":74,"children":75},"li",{},[76],{"type":49,"value":77},"\"Marketing campaign,\" \"promotional messages,\" \"bulk SMS,\" \"mass email\", \"text message\"",{"type":43,"tag":73,"props":79,"children":80},{},[81],{"type":49,"value":82},"\"Lead conversion,\" \"drip campaign,\" \"engagement,\" \"re-engagement\"",{"type":43,"tag":73,"props":84,"children":85},{},[86],{"type":49,"value":87},"\"WhatsApp templates,\" \"RCS,\" \"rich messaging\", \"branded message\"",{"type":43,"tag":73,"props":89,"children":90},{},[91],{"type":49,"value":92},"\"Audience segmentation,\" \"Segment,\" \"CDP,\" \"customer data\"",{"type":43,"tag":73,"props":94,"children":95},{},[96],{"type":49,"value":97},"\"Opt-in,\" \"opt-out,\" \"consent management,\" \"TCPA,\" \"A2P\"",{"type":43,"tag":73,"props":99,"children":100},{},[101],{"type":49,"value":102},"Any request to send messages to a list of recipients at scale",{"type":43,"tag":44,"props":104,"children":106},{"id":105},"step-1-detect-specificity-and-decide-your-mode",[107],{"type":49,"value":108},"Step 1: Detect Specificity and Decide Your Mode",{"type":43,"tag":52,"props":110,"children":111},{},[112,118],{"type":43,"tag":113,"props":114,"children":115},"strong",{},[116],{"type":49,"value":117},"High-level request",{"type":49,"value":119}," (e.g., \"I want to send promotional messages to my customers\"):\n→ DISCOVERY MODE. Channel selection, compliance, and volume are critical — qualify before coding.",{"type":43,"tag":121,"props":122,"children":123},"blockquote",{},[124],{"type":43,"tag":52,"props":125,"children":126},{},[127,132],{"type":43,"tag":113,"props":128,"children":129},{},[130],{"type":49,"value":131},"Important:",{"type":49,"value":133}," Terms like \"text,\" \"text message,\" or \"text campaign\" do NOT imply SMS. They could mean SMS, WhatsApp, or RCS. Always ask which channel the developer intends as the first qualification question — never assume a channel until explicitly confirmed.",{"type":43,"tag":52,"props":135,"children":136},{},[137,142],{"type":43,"tag":113,"props":138,"children":139},{},[140],{"type":49,"value":141},"Mid-level request",{"type":49,"value":143}," (e.g., \"I need to send WhatsApp template messages for a holiday promotion\"):\n→ VALIDATION MODE. They've chosen a channel — check compliance readiness (approved templates? sender registration?), volume expectations, and tracking needs.",{"type":43,"tag":52,"props":145,"children":146},{},[147,152,154,161],{"type":43,"tag":113,"props":148,"children":149},{},[150],{"type":49,"value":151},"Specific implementation request",{"type":49,"value":153}," (e.g., \"Send an SMS via Messaging Service with a StatusCallback\"):\n→ BUILD MODE. Proceed with the Product skill. Quick check: Are they US-based and need A2P 10DLC? Are they using a Messaging Service (recommended) or raw ",{"type":43,"tag":155,"props":156,"children":158},"code",{"className":157},[],[159],{"type":49,"value":160},"from",{"type":49,"value":162}," number?",{"type":43,"tag":44,"props":164,"children":166},{"id":165},"step-2-qualify-intent-the-6-essential-questions",[167],{"type":49,"value":168},"Step 2: Qualify Intent — The 6 Essential Questions",{"type":43,"tag":170,"props":171,"children":172},"ol",{},[173,204,308,334,355,386],{"type":43,"tag":73,"props":174,"children":175},{},[176,181],{"type":43,"tag":113,"props":177,"children":178},{},[179],{"type":49,"value":180},"What are you promoting?",{"type":43,"tag":69,"props":182,"children":183},{},[184,189,194,199],{"type":43,"tag":73,"props":185,"children":186},{},[187],{"type":49,"value":188},"Product launches, sales, offers → Standard marketing campaign",{"type":43,"tag":73,"props":190,"children":191},{},[192],{"type":49,"value":193},"Lead nurture \u002F drip sequences → Time-based automation, needs scheduling",{"type":43,"tag":73,"props":195,"children":196},{},[197],{"type":49,"value":198},"Re-engagement (win-back) → Compliance-sensitive (previously opted-out?)",{"type":43,"tag":73,"props":200,"children":201},{},[202],{"type":49,"value":203},"Event-driven (cart abandonment, browse behavior) → Needs real-time triggers, likely Segment integration",{"type":43,"tag":73,"props":205,"children":206},{},[207,212,233,237,239],{"type":43,"tag":113,"props":208,"children":209},{},[210],{"type":49,"value":211},"Which channel(s)?",{"type":43,"tag":121,"props":213,"children":214},{},[215],{"type":43,"tag":52,"props":216,"children":217},{},[218,223,225,231],{"type":43,"tag":113,"props":219,"children":220},{},[221],{"type":49,"value":222},"Channel selection:",{"type":49,"value":224}," If the developer hasn't confirmed a specific channel, invoke ",{"type":43,"tag":155,"props":226,"children":228},{"className":227},[],[229],{"type":49,"value":230},"twilio-messaging-channel-advisor",{"type":49,"value":232}," — it qualifies content type, geography, brand requirements, and use case to recommend the right channel mix. \"Text,\" \"text message,\" or \"text campaign\" defaults to SMS but may not be optimal — the channel advisor will surface better alternatives (RCS for rich\u002Fbranded US sends, WhatsApp for LATAM\u002FAPAC) before committing to an architecture.",{"type":43,"tag":234,"props":235,"children":236},"br",{},[],{"type":49,"value":238},"Quick reference for confirmed channels:",{"type":43,"tag":69,"props":240,"children":241},{},[242,252,262,288,298],{"type":43,"tag":73,"props":243,"children":244},{},[245,250],{"type":43,"tag":113,"props":246,"children":247},{},[248],{"type":49,"value":249},"SMS\u002FMMS",{"type":49,"value":251}," → Highest open rates (98%), immediate. Best for time-sensitive offers. US requires A2P 10DLC compliance.",{"type":43,"tag":73,"props":253,"children":254},{},[255,260],{"type":43,"tag":113,"props":256,"children":257},{},[258],{"type":49,"value":259},"RCS",{"type":49,"value":261}," → Enables branded messaging and rich content (cards, carousels, suggested replies, tap-to-action). Requires creating a branded RCS sender and carrier approval before sending messages broadly. Can send to allowlisted test devices. Use Messaging Service to enable native SMS\u002FMMS fallback for recipients who do not have RCS capable devices (iPhone users on \u003C iOS 18 or Android users not using Google messages).",{"type":43,"tag":73,"props":263,"children":264},{},[265,270,272,278,280,286],{"type":43,"tag":113,"props":266,"children":267},{},[268],{"type":49,"value":269},"Email",{"type":49,"value":271}," → Highest volume capacity, lowest per-message cost. Best for rich content (images, HTML). Use ",{"type":43,"tag":155,"props":273,"children":275},{"className":274},[],[276],{"type":49,"value":277},"twilio-email-send",{"type":49,"value":279}," (Twilio Account SID + Auth Token, comms.twilio.com) or ",{"type":43,"tag":155,"props":281,"children":283},{"className":282},[],[284],{"type":49,"value":285},"twilio-sendgrid-email-send",{"type":49,"value":287}," (SendGrid API key, SG.-prefix).",{"type":43,"tag":73,"props":289,"children":290},{},[291,296],{"type":43,"tag":113,"props":292,"children":293},{},[294],{"type":49,"value":295},"WhatsApp",{"type":49,"value":297}," → Dominant internationally (India, Brazil, Europe). Requires pre-approved templates for outbound. 24-hour service window for free-form replies.",{"type":43,"tag":73,"props":299,"children":300},{},[301,306],{"type":43,"tag":113,"props":302,"children":303},{},[304],{"type":49,"value":305},"Multi-channel",{"type":49,"value":307}," → Most campaigns should use 2+ channels. Email for initial reach, SMS for urgency, WhatsApp for international.",{"type":43,"tag":73,"props":309,"children":310},{},[311,316],{"type":43,"tag":113,"props":312,"children":313},{},[314],{"type":49,"value":315},"What's your audience size and send frequency?",{"type":43,"tag":69,"props":317,"children":318},{},[319,324,329],{"type":43,"tag":73,"props":320,"children":321},{},[322],{"type":49,"value":323},"\u003C 1,000 recipients: Simple API calls, no Messaging Service required",{"type":43,"tag":73,"props":325,"children":326},{},[327],{"type":49,"value":328},"1,000-100,000: Use Messaging Services for sender pool management, geo-matching, sticky sender",{"type":43,"tag":73,"props":330,"children":331},{},[332],{"type":49,"value":333},"100,000+: Messaging Services required. Rate limiting critical. Expect 429 errors — implement exponential backoff with ±10% jitter.",{"type":43,"tag":73,"props":335,"children":336},{},[337,342],{"type":43,"tag":113,"props":338,"children":339},{},[340],{"type":49,"value":341},"What geography?",{"type":43,"tag":69,"props":343,"children":344},{},[345,350],{"type":43,"tag":73,"props":346,"children":347},{},[348],{"type":49,"value":349},"US-only → A2P 10DLC registration required for SMS. Toll-free verification for lower volume.",{"type":43,"tag":73,"props":351,"children":352},{},[353],{"type":49,"value":354},"Global → Consider WhatsApp in LATAM and APAC, using local numbers, and verify RCS availability. Use Geomatch within Messaging Services for simplified routing.",{"type":43,"tag":73,"props":356,"children":357},{},[358,363],{"type":43,"tag":113,"props":359,"children":360},{},[361],{"type":49,"value":362},"Do you have a CDP or CRM?",{"type":43,"tag":69,"props":364,"children":365},{},[366,371,376,381],{"type":43,"tag":73,"props":367,"children":368},{},[369],{"type":49,"value":370},"Segment → Native integration for audience building + event triggers + Reverse ETL",{"type":43,"tag":73,"props":372,"children":373},{},[374],{"type":49,"value":375},"Salesforce\u002FHubSpot → Webhook-based integration via Twilio Functions",{"type":43,"tag":73,"props":377,"children":378},{},[379],{"type":49,"value":380},"Custom database → Direct API calls with your own audience management",{"type":43,"tag":73,"props":382,"children":383},{},[384],{"type":49,"value":385},"None → Start simple — CSV upload or direct API calls",{"type":43,"tag":73,"props":387,"children":388},{},[389,394],{"type":43,"tag":113,"props":390,"children":391},{},[392],{"type":49,"value":393},"How do you track success?",{"type":43,"tag":69,"props":395,"children":396},{},[397,402,407],{"type":43,"tag":73,"props":398,"children":399},{},[400],{"type":49,"value":401},"Delivery only → StatusCallbacks on every message (mandatory best practice)",{"type":43,"tag":73,"props":403,"children":404},{},[405],{"type":49,"value":406},"Opens\u002Fclicks → SendGrid for email (open\u002Fclick tracking built-in). SMS link shortening + tracking via Messaging Services.",{"type":43,"tag":73,"props":408,"children":409},{},[410],{"type":49,"value":411},"Conversions → Segment for attribution, event tracking through the funnel",{"type":43,"tag":44,"props":413,"children":415},{"id":414},"step-3-assess-sophistication-the-campaign-ladder",[416],{"type":49,"value":417},"Step 3: Assess Sophistication — The Campaign Ladder",{"type":43,"tag":419,"props":420,"children":422},"h3",{"id":421},"level-1-single-channel-blast",[423],{"type":49,"value":424},"Level 1: Single-Channel Blast",{"type":43,"tag":52,"props":426,"children":427},{},[428,433,435,440,442],{"type":43,"tag":113,"props":429,"children":430},{},[431],{"type":49,"value":432},"Developer says:",{"type":49,"value":434}," \"I need to send a promotional SMS\u002Femail to a list.\"\n",{"type":43,"tag":113,"props":436,"children":437},{},[438],{"type":49,"value":439},"Architecture:",{"type":49,"value":441}," Programmable Messaging API or SendGrid API + Messaging Service\n",{"type":43,"tag":113,"props":443,"children":444},{},[445],{"type":49,"value":446},"Key decisions:",{"type":43,"tag":69,"props":448,"children":449},{},[450,455,460],{"type":43,"tag":73,"props":451,"children":452},{},[453],{"type":49,"value":454},"SMS: Always use a Messaging Service, even for simple sends. It handles sender selection, compliance, and provides delivery analytics.",{"type":43,"tag":73,"props":456,"children":457},{},[458],{"type":49,"value":459},"Email: Use Liquid templates (Twilio Email) or SendGrid Dynamic Templates for personalization. Don't hard-code HTML.",{"type":43,"tag":73,"props":461,"children":462},{},[463,465,470,472,478,480,485,487,492,494],{"type":49,"value":464},"Track every message: Include StatusCallback URL on every send.\n",{"type":43,"tag":113,"props":466,"children":467},{},[468],{"type":49,"value":469},"Skills to install:",{"type":49,"value":471}," ",{"type":43,"tag":155,"props":473,"children":475},{"className":474},[],[476],{"type":49,"value":477},"twilio-sms-send-message",{"type":49,"value":479}," and\u002For ",{"type":43,"tag":155,"props":481,"children":483},{"className":482},[],[484],{"type":49,"value":277},{"type":49,"value":486}," (Account SID + Auth Token → comms.twilio.com) or ",{"type":43,"tag":155,"props":488,"children":490},{"className":489},[],[491],{"type":49,"value":285},{"type":49,"value":493}," (SendGrid API key, SG.-prefix), ",{"type":43,"tag":155,"props":495,"children":497},{"className":496},[],[498],{"type":49,"value":499},"twilio-messaging-services",{"type":43,"tag":419,"props":501,"children":503},{"id":502},"level-2-multi-channel-campaign",[504],{"type":49,"value":505},"Level 2: Multi-Channel Campaign",{"type":43,"tag":52,"props":507,"children":508},{},[509,513,515,519,521,526,528],{"type":43,"tag":113,"props":510,"children":511},{},[512],{"type":49,"value":432},{"type":49,"value":514}," \"I want to reach customers on their preferred channel.\"\n",{"type":43,"tag":113,"props":516,"children":517},{},[518],{"type":49,"value":439},{"type":49,"value":520}," Level 1 + Content Templates + WhatsApp + channel routing logic\n",{"type":43,"tag":113,"props":522,"children":523},{},[524],{"type":49,"value":525},"What it adds:",{"type":49,"value":527}," Content Template Builder for consistent messaging across channels. WhatsApp templates (require Meta approval — plan 24-48 hours). Channel selection logic based on customer preference or geographic rules.\n",{"type":43,"tag":113,"props":529,"children":530},{},[531],{"type":49,"value":446},{"type":43,"tag":69,"props":533,"children":534},{},[535,540,545],{"type":43,"tag":73,"props":536,"children":537},{},[538],{"type":49,"value":539},"Template strategy: Build once, deploy across SMS + WhatsApp using Content API",{"type":43,"tag":73,"props":541,"children":542},{},[543],{"type":49,"value":544},"Fallback: If WhatsApp undelivered, fall back to SMS? (Design the retry chain)",{"type":43,"tag":73,"props":546,"children":547},{},[548,550,554,556,562,564,570,571],{"type":49,"value":549},"Personalization: Use template variables for customer name, order details, offer codes\n",{"type":43,"tag":113,"props":551,"children":552},{},[553],{"type":49,"value":469},{"type":49,"value":555}," + ",{"type":43,"tag":155,"props":557,"children":559},{"className":558},[],[560],{"type":49,"value":561},"twilio-whatsapp-send-message",{"type":49,"value":563},", ",{"type":43,"tag":155,"props":565,"children":567},{"className":566},[],[568],{"type":49,"value":569},"twilio-whatsapp-manage-senders",{"type":49,"value":563},{"type":43,"tag":155,"props":572,"children":574},{"className":573},[],[575],{"type":49,"value":576},"twilio-content-template-builder",{"type":43,"tag":419,"props":578,"children":580},{"id":579},"level-3-data-driven-engagement",[581],{"type":49,"value":582},"Level 3: Data-Driven Engagement",{"type":43,"tag":52,"props":584,"children":585},{},[586,590,592,596,598,602,604],{"type":43,"tag":113,"props":587,"children":588},{},[589],{"type":49,"value":432},{"type":49,"value":591}," \"I want to trigger messages based on customer behavior and segment audiences.\"\n",{"type":43,"tag":113,"props":593,"children":594},{},[595],{"type":49,"value":439},{"type":49,"value":597}," Level 2 + Segment Connections + Lookup Intelligence\n",{"type":43,"tag":113,"props":599,"children":600},{},[601],{"type":49,"value":525},{"type":49,"value":603}," Segment captures customer events (page views, purchases, cart actions) → builds audiences → triggers Twilio sends via Functions or Engage. Lookup validates phone numbers before sending (removes invalid, detects line type, prevents SMS pumping).\n",{"type":43,"tag":113,"props":605,"children":606},{},[607],{"type":49,"value":446},{"type":43,"tag":69,"props":609,"children":610},{},[611,616,621,626],{"type":43,"tag":73,"props":612,"children":613},{},[614],{"type":49,"value":615},"Segment source: Where do events originate? (Web, mobile app, backend, data warehouse)",{"type":43,"tag":73,"props":617,"children":618},{},[619],{"type":49,"value":620},"Trigger logic: Real-time (event-triggered) vs batch (scheduled audience sync)",{"type":43,"tag":73,"props":622,"children":623},{},[624],{"type":49,"value":625},"Reverse ETL: Push Segment audiences to Twilio for targeting, pull delivery data back to Segment for attribution",{"type":43,"tag":73,"props":627,"children":628},{},[629,631,635,636],{"type":49,"value":630},"Phone validation: Always validate before bulk sends — saves money and protects sender reputation\n",{"type":43,"tag":113,"props":632,"children":633},{},[634],{"type":49,"value":469},{"type":49,"value":555},{"type":43,"tag":155,"props":637,"children":639},{"className":638},[],[640],{"type":49,"value":641},"twilio-lookup-phone-intelligence",{"type":43,"tag":44,"props":643,"children":645},{"id":644},"step-4-qualify-context-compliance",[646],{"type":49,"value":647},"Step 4: Qualify Context — Compliance",{"type":43,"tag":52,"props":649,"children":650},{},[651],{"type":43,"tag":113,"props":652,"children":653},{},[654],{"type":49,"value":655},"This is non-negotiable. Compliance failures block sends.",{"type":43,"tag":419,"props":657,"children":659},{"id":658},"us-sms-compliance-a2p-10dlc",[660],{"type":49,"value":661},"US SMS Compliance (A2P 10DLC)",{"type":43,"tag":69,"props":663,"children":664},{},[665,670,675,680,685,690,695],{"type":43,"tag":73,"props":666,"children":667},{},[668],{"type":49,"value":669},"All US SMS from local numbers requires A2P 10DLC registration",{"type":43,"tag":73,"props":671,"children":672},{},[673],{"type":49,"value":674},"Process: Register Brand → Create Campaign → Link to Messaging Service",{"type":43,"tag":73,"props":676,"children":677},{},[678],{"type":49,"value":679},"Timeline: 10-15 business days for approval (plan ahead!)",{"type":43,"tag":73,"props":681,"children":682},{},[683],{"type":49,"value":684},"Tier-based throughput: Sole proprietor gets very low throughput. Standard\u002Fhigh-volume requires verified brand.",{"type":43,"tag":73,"props":686,"children":687},{},[688],{"type":49,"value":689},"ISV note: ISVs commonly struggle with compliance — missing mandatory fields, submitting incorrect data. Automate validation of required fields.",{"type":43,"tag":73,"props":691,"children":692},{},[693],{"type":49,"value":694},"Alternative: Toll-free numbers for lower volume (faster verification, 3-5 days)",{"type":43,"tag":73,"props":696,"children":697},{},[698],{"type":49,"value":699},"Alternative: Short codes for highest throughput (expensive, 8-12 week provisioning)",{"type":43,"tag":419,"props":701,"children":703},{"id":702},"whatsapp-compliance",[704],{"type":49,"value":705},"WhatsApp Compliance",{"type":43,"tag":69,"props":707,"children":708},{},[709,714,719],{"type":43,"tag":73,"props":710,"children":711},{},[712],{"type":49,"value":713},"Outbound requires pre-approved Message Templates (submitted to Meta)",{"type":43,"tag":73,"props":715,"children":716},{},[717],{"type":49,"value":718},"Free-form messages only within 24-hour service window after customer initiates",{"type":43,"tag":73,"props":720,"children":721},{},[722],{"type":49,"value":723},"Opt-in required before sending. WhatsApp enforces quality scoring — too many blocks = rate limited.",{"type":43,"tag":419,"props":725,"children":727},{"id":726},"email-compliance-can-spam-gdpr",[728],{"type":49,"value":729},"Email Compliance (CAN-SPAM, GDPR)",{"type":43,"tag":69,"props":731,"children":732},{},[733,738,743],{"type":43,"tag":73,"props":734,"children":735},{},[736],{"type":49,"value":737},"Physical address required in every marketing email",{"type":43,"tag":73,"props":739,"children":740},{},[741],{"type":49,"value":742},"One-click unsubscribe required (SendGrid handles automatically)",{"type":43,"tag":73,"props":744,"children":745},{},[746],{"type":49,"value":747},"GDPR: Explicit consent required for EU recipients. Track consent timestamps.",{"type":43,"tag":419,"props":749,"children":751},{"id":750},"consent-management",[752],{"type":49,"value":753},"Consent Management",{"type":43,"tag":69,"props":755,"children":756},{},[757,762,767,772],{"type":43,"tag":73,"props":758,"children":759},{},[760],{"type":49,"value":761},"Implement opt-in\u002Fopt-out at the application level",{"type":43,"tag":73,"props":763,"children":764},{},[765],{"type":49,"value":766},"Store consent records with timestamp, channel, and method",{"type":43,"tag":73,"props":768,"children":769},{},[770],{"type":49,"value":771},"Honor opt-out within 10 business days (US) or immediately (best practice)",{"type":43,"tag":73,"props":773,"children":774},{},[775,777,783],{"type":49,"value":776},"Use ",{"type":43,"tag":155,"props":778,"children":780},{"className":779},[],[781],{"type":49,"value":782},"twilio-compliance-traffic",{"type":49,"value":784}," guardrail skill for detailed patterns",{"type":43,"tag":52,"props":786,"children":787},{},[788,792,793,799],{"type":43,"tag":113,"props":789,"children":790},{},[791],{"type":49,"value":469},{"type":49,"value":471},{"type":43,"tag":155,"props":794,"children":796},{"className":795},[],[797],{"type":49,"value":798},"twilio-compliance-onboarding",{"type":49,"value":800}," (for US SMS)",{"type":43,"tag":44,"props":802,"children":804},{"id":803},"decision-rules",[805],{"type":49,"value":806},"Decision Rules",{"type":43,"tag":419,"props":808,"children":810},{"id":809},"channel-selection-framework",[811],{"type":49,"value":812},"Channel Selection 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Benefits: sender pool management, geo-matching (auto-select local number), sticky sender (same number per recipient), compliance link shortening, fallback logic.",{"type":43,"tag":419,"props":998,"children":1000},{"id":999},"rate-limiting",[1001],{"type":49,"value":1002},"Rate Limiting",{"type":43,"tag":69,"props":1004,"children":1005},{},[1006,1011,1016,1021],{"type":43,"tag":73,"props":1007,"children":1008},{},[1009],{"type":49,"value":1010},"High-volume sends WILL hit 429 errors. This is expected, not a bug.",{"type":43,"tag":73,"props":1012,"children":1013},{},[1014],{"type":49,"value":1015},"Implement exponential backoff with ±10% jitter in every dispatch loop.",{"type":43,"tag":73,"props":1017,"children":1018},{},[1019],{"type":49,"value":1020},"Messages Per Second limits vary by number type: local phone numbers (~1 SMS\u002Fsec), toll-free (~30\u002Fsec), short code (~100\u002Fsec), RCS (100 \u002F sec).",{"type":43,"tag":73,"props":1022,"children":1023},{},[1024],{"type":49,"value":1025},"Use Messaging Services sender pool to multiply throughput across numbers.",{"type":43,"tag":44,"props":1027,"children":1029},{"id":1028},"output-format",[1030],{"type":49,"value":1031},"Output Format",{"type":43,"tag":52,"props":1033,"children":1034},{},[1035],{"type":49,"value":1036},"After qualifying the developer, recommend:",{"type":43,"tag":1038,"props":1039,"children":1043},"pre",{"className":1040,"code":1042,"language":49},[1041],"language-text","Recommended Architecture: [Brief plain-language description of the recommended approach — e.g., \"Single-channel WhatsApp campaign using pre-approved templates and a Messaging Service for delivery tracking.\"]\n\nReference Skills:\n- twilio-messaging-channel-advisor (if channel not yet confirmed — qualifies SMS vs RCS vs WhatsApp)\n- twilio-sms-send-message (if SMS channel)\n- twilio-rcs-messaging (if RCS channel)\n- twilio-email-send (if email channel, Twilio creds — Account SID + Auth Token) or twilio-sendgrid-email-send (if SendGrid API key, SG.-prefix)\n- twilio-whatsapp-send-message (if WhatsApp channel)\n- twilio-whatsapp-manage-senders (if WhatsApp production)\n- twilio-messaging-services (always for SMS\u002FRCS at scale)\n- twilio-compliance-onboarding (if US SMS)\n- twilio-content-template-builder (if multi-channel templates)\n- twilio-lookup-phone-intelligence (if bulk sends — validate first)\n\nSetup Skills:\n- twilio-account-setup — if developer needs help with credentials or account structure\n- twilio-iam-auth-setup — if developer asks about API key scoping or security\n- twilio-numbers-senders — number type selection affects throughput and compliance timelines; use when developer needs to choose between local, toll-free, or short code\n\nGuardrail Skills:\n- twilio-compliance-traffic (always for marketing)\n- twilio-reliability-patterns (always for bulk sends — 429 backoff)\n- twilio-security-hardening (credential management)\n",[1044],{"type":43,"tag":155,"props":1045,"children":1047},{"__ignoreMap":1046},"",[1048],{"type":49,"value":1042},{"items":1050,"total":1152},[1051,1063,1083,1094,1106,1121,1138],{"slug":1052,"name":1052,"fn":1053,"description":1054,"org":1055,"tags":1056,"stars":26,"repoUrl":27,"updatedAt":1062},"twilio-account-setup","configure Twilio accounts and credentials","Create and configure a Twilio account from scratch. Covers free trial signup, trial limitations, getting credentials (Account SID and Auth Token), buying a phone number, verifying recipient numbers for trial use, SDK installation, first API call, subaccount management (creation, inheritance, credential isolation, limits), and enabling specific products (AI Assistants, Conversations, Verify, ConversationRelay, WhatsApp). Use this skill before any other Twilio skill if you do not yet have a Twilio account or need to enable a product. For Organization-level governance (SSO, SCIM, multi-team), see `twilio-organizations-setup`.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1057,1060,1061],{"name":1058,"slug":1059,"type":15},"API Development","api-development",{"name":23,"slug":24,"type":15},{"name":17,"slug":18,"type":15},"2026-08-01T05:43:28.968968",{"slug":1064,"name":1064,"fn":1065,"description":1066,"org":1067,"tags":1068,"stars":26,"repoUrl":27,"updatedAt":1082},"twilio-agent-augmentation-architect","augment human agents with AI intelligence","Planning skill for augmenting human agents with real-time AI intelligence. Qualifies the developer's use case across coaching, compliance, QA, and routing to recommend the right Conversation Intelligence + Conversation Memory + TaskRouter architecture. Handles both \"I want to add AI coaching to my call center\" and \"configure Conversation Intelligence operators for script adherence.\"\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1069,1072,1075,1078,1081],{"name":1070,"slug":1071,"type":15},"Agents","agents",{"name":1073,"slug":1074,"type":15},"AI","ai",{"name":1076,"slug":1077,"type":15},"Coaching","coaching",{"name":1079,"slug":1080,"type":15},"QA","qa",{"name":9,"slug":8,"type":15},"2026-07-17T06:07:58.250609",{"slug":1084,"name":1084,"fn":1085,"description":1086,"org":1087,"tags":1088,"stars":26,"repoUrl":27,"updatedAt":1093},"twilio-agent-connect","connect AI agents to Twilio channels","Connect third-party AI agents (OpenAI, Bedrock, LangChain, Microsoft Foundry) to Twilio's communication channels using the Twilio Agent Connect SDK. Covers identity resolution, memory and context management via Conversation Memory, conversation orchestration via Conversation Orchestrator, multi-channel handling (Voice, SMS, RCS, WhatsApp, Chat), and AI-to-human escalation. Use this skill when integrating an existing LLM agent with Twilio services.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1089,1090,1091,1092],{"name":1070,"slug":1071,"type":15},{"name":1058,"slug":1059,"type":15},{"name":23,"slug":24,"type":15},{"name":9,"slug":8,"type":15},"2026-07-17T06:06:05.217098",{"slug":1095,"name":1095,"fn":1096,"description":1097,"org":1098,"tags":1099,"stars":26,"repoUrl":27,"updatedAt":1105},"twilio-ai-agent-architect","plan Twilio conversational AI agents","Planning skill for AI-powered conversational agents. Qualifies the developer's use case across outcome sophistication, entry point, and customer profile to recommend the right Twilio Conversations architecture and implementation skills. Handles both high-level requests (\"build me a voice AI assistant\") and specific ones (\"integrate ConversationRelay with my OpenAI backend\").\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1100,1101,1104],{"name":1070,"slug":1071,"type":15},{"name":1102,"slug":1103,"type":15},"Architecture","architecture",{"name":9,"slug":8,"type":15},"2026-07-17T06:07:48.883723",{"slug":1107,"name":1107,"fn":1108,"description":1109,"org":1110,"tags":1111,"stars":26,"repoUrl":27,"updatedAt":1120},"twilio-call-recordings","record and manage Twilio voice calls","Record Twilio voice calls correctly. Covers the critical distinction between Record verb (voicemail) and Dial record (call recording), dual-channel for QA, mid-call pause for PCI, Conference recording, and the ConversationRelay workaround. Use this skill whenever you need to capture call audio for compliance, QA, or analytics.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1112,1115,1118,1119],{"name":1113,"slug":1114,"type":15},"Audio","audio",{"name":1116,"slug":1117,"type":15},"Compliance","compliance",{"name":1079,"slug":1080,"type":15},{"name":9,"slug":8,"type":15},"2026-07-17T06:07:55.268412",{"slug":1122,"name":1122,"fn":1123,"description":1124,"org":1125,"tags":1126,"stars":26,"repoUrl":27,"updatedAt":1137},"twilio-cli-reference","manage Twilio resources via CLI","Twilio CLI reference for managing Twilio resources from the terminal. Covers installation, credential profiles, phone number provisioning, sending SMS and email, webhook configuration, local development with a tunneling service, debugging with watch and logs, serverless deployment, and plugin ecosystem. Use when the developer asks to \"just do it\", \"set this up\", \"run a command\", mentions \"CLI\", \"command line\", or \"terminal\", or when an AI agent can execute a task directly instead of writing application code.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1127,1130,1133,1136],{"name":1128,"slug":1129,"type":15},"CLI","cli",{"name":1131,"slug":1132,"type":15},"Local Development","local-development",{"name":1134,"slug":1135,"type":15},"Operations","operations",{"name":9,"slug":8,"type":15},"2026-07-17T06:07:54.925664",{"slug":798,"name":798,"fn":1139,"description":1140,"org":1141,"tags":1142,"stars":26,"repoUrl":27,"updatedAt":1151},"manage Twilio messaging and voice compliance","Registrations required BEFORE Twilio traffic works. Covers messaging programs (A2P 10DLC, toll-free verification, WhatsApp WABA, RCS, short code, alphanumeric sender) and voice trust programs (STIR\u002FSHAKEN, Voice Integrity, Branded Calling, CNAM). Each number\u002Fsender type has its own program — registration blocks traffic until complete.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1143,1144,1147,1148,1149],{"name":1116,"slug":1117,"type":15},{"name":1145,"slug":1146,"type":15},"Messaging","messaging",{"name":17,"slug":18,"type":15},{"name":9,"slug":8,"type":15},{"name":295,"slug":1150,"type":15},"whatsapp","2026-07-17T06:05:47.897229",57,{"items":1154,"total":1152},[1155,1161,1169,1176,1182,1189,1196,1204,1219,1232,1246,1264],{"slug":1052,"name":1052,"fn":1053,"description":1054,"org":1156,"tags":1157,"stars":26,"repoUrl":27,"updatedAt":1062},{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1158,1159,1160],{"name":1058,"slug":1059,"type":15},{"name":23,"slug":24,"type":15},{"name":17,"slug":18,"type":15},{"slug":1064,"name":1064,"fn":1065,"description":1066,"org":1162,"tags":1163,"stars":26,"repoUrl":27,"updatedAt":1082},{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1164,1165,1166,1167,1168],{"name":1070,"slug":1071,"type":15},{"name":1073,"slug":1074,"type":15},{"name":1076,"slug":1077,"type":15},{"name":1079,"slug":1080,"type":15},{"name":9,"slug":8,"type":15},{"slug":1084,"name":1084,"fn":1085,"description":1086,"org":1170,"tags":1171,"stars":26,"repoUrl":27,"updatedAt":1093},{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1172,1173,1174,1175],{"name":1070,"slug":1071,"type":15},{"name":1058,"slug":1059,"type":15},{"name":23,"slug":24,"type":15},{"name":9,"slug":8,"type":15},{"slug":1095,"name":1095,"fn":1096,"description":1097,"org":1177,"tags":1178,"stars":26,"repoUrl":27,"updatedAt":1105},{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1179,1180,1181],{"name":1070,"slug":1071,"type":15},{"name":1102,"slug":1103,"type":15},{"name":9,"slug":8,"type":15},{"slug":1107,"name":1107,"fn":1108,"description":1109,"org":1183,"tags":1184,"stars":26,"repoUrl":27,"updatedAt":1120},{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1185,1186,1187,1188],{"name":1113,"slug":1114,"type":15},{"name":1116,"slug":1117,"type":15},{"name":1079,"slug":1080,"type":15},{"name":9,"slug":8,"type":15},{"slug":1122,"name":1122,"fn":1123,"description":1124,"org":1190,"tags":1191,"stars":26,"repoUrl":27,"updatedAt":1137},{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1192,1193,1194,1195],{"name":1128,"slug":1129,"type":15},{"name":1131,"slug":1132,"type":15},{"name":1134,"slug":1135,"type":15},{"name":9,"slug":8,"type":15},{"slug":798,"name":798,"fn":1139,"description":1140,"org":1197,"tags":1198,"stars":26,"repoUrl":27,"updatedAt":1151},{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1199,1200,1201,1202,1203],{"name":1116,"slug":1117,"type":15},{"name":1145,"slug":1146,"type":15},{"name":17,"slug":18,"type":15},{"name":9,"slug":8,"type":15},{"name":295,"slug":1150,"type":15},{"slug":782,"name":782,"fn":1205,"description":1206,"org":1207,"tags":1208,"stars":26,"repoUrl":27,"updatedAt":1218},"ensure compliance for Twilio messaging traffic","Rules you must follow for Twilio messaging and voice traffic. Covers TCPA (consent tiers, quiet hours, DNC), GDPR (EU consent, right to deletion), PCI DSS (payment recording, Pay verb), HIPAA (BAA, PHI), FDCPA (debt collection limits), CAN-SPAM, WhatsApp policies, SHAKEN\u002FSTIR, and consent management patterns. Use this skill proactively when developers have working traffic to ensure they follow the rules.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1209,1210,1211,1214,1217],{"name":1116,"slug":1117,"type":15},{"name":1145,"slug":1146,"type":15},{"name":1212,"slug":1213,"type":15},"Regulatory Compliance","regulatory-compliance",{"name":1215,"slug":1216,"type":15},"Security","security",{"name":9,"slug":8,"type":15},"2026-07-17T06:07:55.952779",{"slug":1220,"name":1220,"fn":1221,"description":1222,"org":1223,"tags":1224,"stars":26,"repoUrl":27,"updatedAt":1231},"twilio-conference-calls","build multi-party calls with Twilio Conference","Build multi-party calls using Twilio Conference. Covers warm transfer, cold transfer, coaching (whisper), hold vs mute, participant modes, and supervisor barge. Use this skill for any contact center, support line, or scenario requiring transfers, holds, or multi-party calls.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1225,1226,1227,1230],{"name":1113,"slug":1114,"type":15},{"name":23,"slug":24,"type":15},{"name":1228,"slug":1229,"type":15},"Meetings","meetings",{"name":9,"slug":8,"type":15},"2026-07-17T06:07:55.603708",{"slug":576,"name":576,"fn":1233,"description":1234,"org":1235,"tags":1236,"stars":26,"repoUrl":27,"updatedAt":1245},"create and send message templates with Twilio","Create, manage, and send message templates using Twilio's Content API. Covers template creation for WhatsApp, SMS, RCS, and MMS; variable usage; WhatsApp Meta approval; and sending templates via ContentSid. Use this skill when building structured messages that require pre-approval or consistent formatting across channels.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1237,1239,1240,1241,1244],{"name":269,"slug":1238,"type":15},"email",{"name":1145,"slug":1146,"type":15},{"name":17,"slug":18,"type":15},{"name":1242,"slug":1243,"type":15},"Templates","templates",{"name":9,"slug":8,"type":15},"2026-07-17T06:04:26.637309",{"slug":1247,"name":1247,"fn":1248,"description":1249,"org":1250,"tags":1251,"stars":26,"repoUrl":27,"updatedAt":1263},"twilio-conversation-intelligence","build conversation intelligence pipelines","Twilio Conversation Intelligence development guide. Use when building real-time or post-call conversation analysis, language operator pipelines, sentiment analysis, agent assist, cross-channel analytics, or querying aggregated conversation insights (sentiment trends, escalation rates, dashboards).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1252,1253,1256,1259,1262],{"name":1070,"slug":1071,"type":15},{"name":1254,"slug":1255,"type":15},"Analytics","analytics",{"name":1257,"slug":1258,"type":15},"Monitoring","monitoring",{"name":1260,"slug":1261,"type":15},"NLP","nlp",{"name":9,"slug":8,"type":15},"2026-07-17T06:07:52.545387",{"slug":1265,"name":1265,"fn":1266,"description":1267,"org":1268,"tags":1269,"stars":26,"repoUrl":27,"updatedAt":1275},"twilio-conversation-memory","manage conversation memory with Twilio","Store and retrieve conversation context using Twilio Conversation Memory. Covers Memory Store provisioning, profile management, traits, observations, conversation summaries, and semantic Recall. Use this skill to give AI agents or human agents persistent memory of conversations across sessions and channels.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1270,1271,1274],{"name":1070,"slug":1071,"type":15},{"name":1272,"slug":1273,"type":15},"Memory","memory",{"name":9,"slug":8,"type":15},"2026-07-17T06:04:19.526724"]