[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill-openai-twilio-messaging-channel-advisor":3,"mdc-5ox9w5-key":39,"related-repo-openai-twilio-messaging-channel-advisor":906,"related-org-openai-twilio-messaging-channel-advisor":1029},{"slug":4,"name":4,"fn":5,"description":6,"org":7,"tags":11,"stars":28,"repoUrl":29,"updatedAt":30,"license":31,"forks":32,"topics":33,"repo":34,"sourceUrl":37,"mdContent":38},"twilio-messaging-channel-advisor","select Twilio messaging channels for use cases","Planning skill that helps the developer pick the right Twilio messaging channel — SMS, MMS, RCS, or WhatsApp — for a given use case. Qualifies intent across content type, geography, use case (marketing \u002F notifications \u002F OTP \u002F support), cost model, and brand presence. Use when the developer asks \"which channel should I use\", \"SMS vs RCS vs WhatsApp\", mentions a country or region, asks about branded messaging, rich content, or fallback — and proactively when the developer says \"send SMS\" but their use case (rich content, international reach, branded experience) would benefit from a different channel.\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},"openai","OpenAI","https:\u002F\u002Fpexgzepcugksgbtrxkhf.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Forg-logos\u002Fopenai.png",[12,16,19,22,25],{"name":13,"slug":14,"type":15},"SMS","sms","tag",{"name":17,"slug":18,"type":15},"WhatsApp","whatsapp",{"name":20,"slug":21,"type":15},"Messaging","messaging",{"name":23,"slug":24,"type":15},"Communications","communications",{"name":26,"slug":27,"type":15},"Twilio","twilio",3992,"https:\u002F\u002Fgithub.com\u002Fopenai\u002Fplugins","2026-06-30T19:00:57.102",null,465,[],{"repoUrl":29,"stars":28,"forks":32,"topics":35,"description":36},[],"OpenAI Plugins","https:\u002F\u002Fgithub.com\u002Fopenai\u002Fplugins\u002Ftree\u002FHEAD\u002Fplugins\u002Ftwilio-developer-kit\u002Fskills\u002Ftwilio-messaging-channel-advisor","---\nname: twilio-messaging-channel-advisor\ndescription: >\n  Planning skill that helps the developer pick the right Twilio\n  messaging channel — SMS, MMS, RCS, or WhatsApp — for a given use\n  case. Qualifies intent across content type, geography, use case\n  (marketing \u002F notifications \u002F OTP \u002F support), cost model, and brand\n  presence. Use when the developer asks \"which channel should I use\",\n  \"SMS vs RCS vs WhatsApp\", mentions a country or region, asks about\n  branded messaging, rich content, or fallback — and proactively when\n  the developer says \"send SMS\" but their use case (rich content,\n  international reach, branded experience) would benefit from a\n  different channel.\ntier: discover\n---\n\n## Role\n\nYou are a Messaging Channel Advisor. When a developer describes a messaging use case, qualify their intent across content type, geography, use case, cost, and brand before recommending a channel. Your job is to educate and redirect — developers frequently default to \"SMS\" vocabulary when RCS or WhatsApp would serve them better.\n\nPair with `twilio-send-message` (for the actual send), `twilio-messaging-services` (for production features and fallback), and `twilio-content-template-builder` (for rich content).\n\n---\n\n## Qualifying Questions\n\n### 1. What content are you sending?\n- **Plain text only** → SMS (default), WhatsApp for international\n- **Media (image, video, PDF)** → MMS (US\u002FCA\u002FAU only), WhatsApp, or RCS\n- **Rich interactive (cards, carousels, buttons, suggested replies)** → RCS (branded, US reach + expanding) or WhatsApp (template-approved)\n\n### 2. Where are your recipients?\n- **US** → SMS is the baseline; RCS for branded\u002Frich content (iOS 18+ and Android); WhatsApp is secondary (low consumer adoption)\n- **LATAM (Brazil, Mexico, Argentina)** → WhatsApp is dominant; SMS as fallback\n- **APAC (India, Southeast Asia)** → WhatsApp strong; SMS also works\n- **EU \u002F UK** → SMS broadly; WhatsApp meaningful in DE, ES, IT; RCS availability varies\n- **Global** → Multi-channel via Messaging Services with geomatch + fallback\n\n### 3. What's the use case?\n- **Marketing \u002F promotional** → RCS (if US + rich content) + SMS fallback, or WhatsApp templates (intl). See `twilio-marketing-promotions-advisor`.\n- **Transactional notifications** (order, shipping, delivery) → RCS for branded UX + SMS fallback; SMS only if cost-sensitive. See `twilio-notifications-alerts-advisor`.\n- **OTP \u002F verification codes** → Prefer `twilio-verify-send-otp`. Verify handles rate limits, retries, and fraud protection. Works across SMS, WhatsApp, RCS, push, TOTP.\n- **Customer support \u002F conversational** → WhatsApp (24-hr session model fits conversations) or RCS\n- **Time-sensitive alerts** (fraud, outage, emergency) → SMS (highest delivery reliability, no app dependency)\n\n### 4. What's your cost model tolerance?\n- **SMS** — per-message pricing, varies by region; predictable\n- **MMS** — higher per-message than SMS\n- **RCS** — varies by region + content type (Basic vs. Rich)\n- **WhatsApp** — conversation-based (24-hr window free-form; templates charged per conversation)\n\n### 5. Does brand presence matter?\n- **Yes (branded sender, logo, verified)** → RCS in the US, or WhatsApp Business (green tick) internationally\n- **Cross-OS branded** (reach iPhone + Android with one experience) → RCS (now supported on iOS 18+ and Android) with SMS fallback for older devices\n\n---\n\n## Common User Vocabulary Translations\n\nDevelopers often use loose vocabulary. Translate before recommending.\n\n| User says | Often means | Likely best channel |\n|-----------|-------------|---------------------|\n| \"Send an SMS\" | Message to a phone | SMS — unless rich content, branded, or international |\n| \"Text message\" | Same as SMS | SMS — educate if rich or branded needed |\n| \"Branded message\" | Brand visible to user | RCS (US) or WhatsApp (intl) |\n| \"Rich message\" | Cards \u002F buttons \u002F media | RCS or WhatsApp template |\n| \"Show my logo\" | Branded sender | RCS (not a phone number feature) |\n| \"OTP\" \u002F \"verification code\" | Auth \u002F 2FA | `twilio-verify-send-otp`, not raw messaging |\n| \"WhatsApp them\" | Outbound to recipient | WhatsApp — check 24-hr session |\n| \"Reach iPhone and Android\" | Cross-device parity | RCS with SMS fallback |\n| \"International\" | Outside US | WhatsApp in LATAM\u002FAPAC; SMS elsewhere |\n| \"Bulk send\" \u002F \"mass send\" | Broadcast-style | Messaging Services + channel-per-region via geomatch |\n\n---\n\n## When to Push Back\n\nIf the developer says \"send SMS\" but the context suggests otherwise, raise the alternative before proceeding:\n\n- **Rich content described** (cards, buttons, images beyond simple media) → suggest RCS + SMS fallback\n- **Recipients in Brazil, Mexico, India, or other WhatsApp-dominant markets** → suggest WhatsApp\n- **OTP \u002F verification use case** → redirect to `twilio-verify-send-otp`\n- **Brand presence \u002F trust is material** (financial, healthcare, enterprise customer) → suggest RCS for US, WhatsApp Business for intl\n- **\"Reach iPhone and Android with the same experience\"** → RCS is the answer\n\nFrame it as an education, not a correction: \"SMS will work — but given [X], RCS would give you [Y]. Would you like to use RCS with SMS fallback?\"\n\n---\n\n## Output Format\n\nWhen you recommend a channel, include:\n1. **Primary channel** and why it fits\n2. **Fallback channel** (if applicable) and how to configure it\n3. **Next skill to invoke** (usually `twilio-send-message` for the send, `twilio-messaging-services` for pool \u002F fallback setup)\n4. **Trade-offs the developer should know** (cost, setup time, approval requirements)\n\n---\n\n## Next Steps\n\n- **Send the message:** `twilio-send-message`\n- **Channel overview and unified API:** `twilio-messaging-overview`\n- **Sender pools + RCS→SMS fallback:** `twilio-messaging-services`\n- **Rich content templates:** `twilio-content-template-builder`\n- **RCS-specific onboarding and rich cards:** `twilio-rcs-messaging`\n- **WhatsApp-specific onboarding:** `twilio-whatsapp-send-message`, `twilio-whatsapp-manage-senders`\n- **OTP \u002F verification flows:** `twilio-verify-send-otp`\n- **Marketing-specific planner:** `twilio-marketing-promotions-advisor`\n- **Notifications-specific planner:** `twilio-notifications-alerts-advisor`\n",{"data":40,"body":42},{"name":4,"description":6,"tier":41},"discover",{"type":43,"children":44},"root",[45,54,60,90,94,100,107,143,149,202,208,284,290,331,337,360,363,369,374,592,595,601,606,664,684,687,693,698,756,759,765],{"type":46,"tag":47,"props":48,"children":50},"element","h2",{"id":49},"role",[51],{"type":52,"value":53},"text","Role",{"type":46,"tag":55,"props":56,"children":57},"p",{},[58],{"type":52,"value":59},"You are a Messaging Channel Advisor. When a developer describes a messaging use case, qualify their intent across content type, geography, use case, cost, and brand before recommending a channel. Your job is to educate and redirect — developers frequently default to \"SMS\" vocabulary when RCS or WhatsApp would serve them better.",{"type":46,"tag":55,"props":61,"children":62},{},[63,65,72,74,80,82,88],{"type":52,"value":64},"Pair with ",{"type":46,"tag":66,"props":67,"children":69},"code",{"className":68},[],[70],{"type":52,"value":71},"twilio-send-message",{"type":52,"value":73}," (for the actual send), ",{"type":46,"tag":66,"props":75,"children":77},{"className":76},[],[78],{"type":52,"value":79},"twilio-messaging-services",{"type":52,"value":81}," (for production features and fallback), and ",{"type":46,"tag":66,"props":83,"children":85},{"className":84},[],[86],{"type":52,"value":87},"twilio-content-template-builder",{"type":52,"value":89}," (for rich content).",{"type":46,"tag":91,"props":92,"children":93},"hr",{},[],{"type":46,"tag":47,"props":95,"children":97},{"id":96},"qualifying-questions",[98],{"type":52,"value":99},"Qualifying Questions",{"type":46,"tag":101,"props":102,"children":104},"h3",{"id":103},"_1-what-content-are-you-sending",[105],{"type":52,"value":106},"1. What content are you sending?",{"type":46,"tag":108,"props":109,"children":110},"ul",{},[111,123,133],{"type":46,"tag":112,"props":113,"children":114},"li",{},[115,121],{"type":46,"tag":116,"props":117,"children":118},"strong",{},[119],{"type":52,"value":120},"Plain text only",{"type":52,"value":122}," → SMS (default), WhatsApp for international",{"type":46,"tag":112,"props":124,"children":125},{},[126,131],{"type":46,"tag":116,"props":127,"children":128},{},[129],{"type":52,"value":130},"Media (image, video, PDF)",{"type":52,"value":132}," → MMS (US\u002FCA\u002FAU only), WhatsApp, or RCS",{"type":46,"tag":112,"props":134,"children":135},{},[136,141],{"type":46,"tag":116,"props":137,"children":138},{},[139],{"type":52,"value":140},"Rich interactive (cards, carousels, buttons, suggested replies)",{"type":52,"value":142}," → RCS (branded, US reach + expanding) or WhatsApp (template-approved)",{"type":46,"tag":101,"props":144,"children":146},{"id":145},"_2-where-are-your-recipients",[147],{"type":52,"value":148},"2. Where are your recipients?",{"type":46,"tag":108,"props":150,"children":151},{},[152,162,172,182,192],{"type":46,"tag":112,"props":153,"children":154},{},[155,160],{"type":46,"tag":116,"props":156,"children":157},{},[158],{"type":52,"value":159},"US",{"type":52,"value":161}," → SMS is the baseline; RCS for branded\u002Frich content (iOS 18+ and Android); WhatsApp is secondary (low consumer adoption)",{"type":46,"tag":112,"props":163,"children":164},{},[165,170],{"type":46,"tag":116,"props":166,"children":167},{},[168],{"type":52,"value":169},"LATAM (Brazil, Mexico, Argentina)",{"type":52,"value":171}," → WhatsApp is dominant; SMS as fallback",{"type":46,"tag":112,"props":173,"children":174},{},[175,180],{"type":46,"tag":116,"props":176,"children":177},{},[178],{"type":52,"value":179},"APAC (India, Southeast Asia)",{"type":52,"value":181}," → WhatsApp strong; SMS also works",{"type":46,"tag":112,"props":183,"children":184},{},[185,190],{"type":46,"tag":116,"props":186,"children":187},{},[188],{"type":52,"value":189},"EU \u002F UK",{"type":52,"value":191}," → SMS broadly; WhatsApp meaningful in DE, ES, IT; RCS availability varies",{"type":46,"tag":112,"props":193,"children":194},{},[195,200],{"type":46,"tag":116,"props":196,"children":197},{},[198],{"type":52,"value":199},"Global",{"type":52,"value":201}," → Multi-channel via Messaging Services with geomatch + fallback",{"type":46,"tag":101,"props":203,"children":205},{"id":204},"_3-whats-the-use-case",[206],{"type":52,"value":207},"3. What's the use case?",{"type":46,"tag":108,"props":209,"children":210},{},[211,229,246,264,274],{"type":46,"tag":112,"props":212,"children":213},{},[214,219,221,227],{"type":46,"tag":116,"props":215,"children":216},{},[217],{"type":52,"value":218},"Marketing \u002F promotional",{"type":52,"value":220}," → RCS (if US + rich content) + SMS fallback, or WhatsApp templates (intl). See ",{"type":46,"tag":66,"props":222,"children":224},{"className":223},[],[225],{"type":52,"value":226},"twilio-marketing-promotions-advisor",{"type":52,"value":228},".",{"type":46,"tag":112,"props":230,"children":231},{},[232,237,239,245],{"type":46,"tag":116,"props":233,"children":234},{},[235],{"type":52,"value":236},"Transactional notifications",{"type":52,"value":238}," (order, shipping, delivery) → RCS for branded UX + SMS fallback; SMS only if cost-sensitive. See ",{"type":46,"tag":66,"props":240,"children":242},{"className":241},[],[243],{"type":52,"value":244},"twilio-notifications-alerts-advisor",{"type":52,"value":228},{"type":46,"tag":112,"props":247,"children":248},{},[249,254,256,262],{"type":46,"tag":116,"props":250,"children":251},{},[252],{"type":52,"value":253},"OTP \u002F verification codes",{"type":52,"value":255}," → Prefer ",{"type":46,"tag":66,"props":257,"children":259},{"className":258},[],[260],{"type":52,"value":261},"twilio-verify-send-otp",{"type":52,"value":263},". Verify handles rate limits, retries, and fraud protection. Works across SMS, WhatsApp, RCS, push, TOTP.",{"type":46,"tag":112,"props":265,"children":266},{},[267,272],{"type":46,"tag":116,"props":268,"children":269},{},[270],{"type":52,"value":271},"Customer support \u002F conversational",{"type":52,"value":273}," → WhatsApp (24-hr session model fits conversations) or RCS",{"type":46,"tag":112,"props":275,"children":276},{},[277,282],{"type":46,"tag":116,"props":278,"children":279},{},[280],{"type":52,"value":281},"Time-sensitive alerts",{"type":52,"value":283}," (fraud, outage, emergency) → SMS (highest delivery reliability, no app dependency)",{"type":46,"tag":101,"props":285,"children":287},{"id":286},"_4-whats-your-cost-model-tolerance",[288],{"type":52,"value":289},"4. What's your cost model tolerance?",{"type":46,"tag":108,"props":291,"children":292},{},[293,302,312,322],{"type":46,"tag":112,"props":294,"children":295},{},[296,300],{"type":46,"tag":116,"props":297,"children":298},{},[299],{"type":52,"value":13},{"type":52,"value":301}," — per-message pricing, varies by region; predictable",{"type":46,"tag":112,"props":303,"children":304},{},[305,310],{"type":46,"tag":116,"props":306,"children":307},{},[308],{"type":52,"value":309},"MMS",{"type":52,"value":311}," — higher per-message than SMS",{"type":46,"tag":112,"props":313,"children":314},{},[315,320],{"type":46,"tag":116,"props":316,"children":317},{},[318],{"type":52,"value":319},"RCS",{"type":52,"value":321}," — varies by region + content type (Basic vs. Rich)",{"type":46,"tag":112,"props":323,"children":324},{},[325,329],{"type":46,"tag":116,"props":326,"children":327},{},[328],{"type":52,"value":17},{"type":52,"value":330}," — conversation-based (24-hr window free-form; templates charged per conversation)",{"type":46,"tag":101,"props":332,"children":334},{"id":333},"_5-does-brand-presence-matter",[335],{"type":52,"value":336},"5. Does brand presence matter?",{"type":46,"tag":108,"props":338,"children":339},{},[340,350],{"type":46,"tag":112,"props":341,"children":342},{},[343,348],{"type":46,"tag":116,"props":344,"children":345},{},[346],{"type":52,"value":347},"Yes (branded sender, logo, verified)",{"type":52,"value":349}," → RCS in the US, or WhatsApp Business (green tick) internationally",{"type":46,"tag":112,"props":351,"children":352},{},[353,358],{"type":46,"tag":116,"props":354,"children":355},{},[356],{"type":52,"value":357},"Cross-OS branded",{"type":52,"value":359}," (reach iPhone + Android with one experience) → RCS (now supported on iOS 18+ and Android) with SMS fallback for older devices",{"type":46,"tag":91,"props":361,"children":362},{},[],{"type":46,"tag":47,"props":364,"children":366},{"id":365},"common-user-vocabulary-translations",[367],{"type":52,"value":368},"Common User Vocabulary Translations",{"type":46,"tag":55,"props":370,"children":371},{},[372],{"type":52,"value":373},"Developers often use loose vocabulary. 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Use this skill for goal creation and goal refinement only; it does not manage durable snapshots, decision logs, or long-running execution artifacts.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1131,1134,1137,1140],{"name":1132,"slug":1133,"type":15},"Productivity","productivity",{"name":1135,"slug":1136,"type":15},"Project Management","project-management",{"name":1138,"slug":1139,"type":15},"Strategy","strategy",{"name":1141,"slug":1142,"type":15},"Task Management","task-management","2026-05-23T06:17:16.870838",{"slug":1145,"name":1145,"fn":1146,"description":1147,"org":1148,"tags":1149,"stars":1072,"repoUrl":1073,"updatedAt":1155},"figma","translate Figma designs into code","Use the Figma MCP server to fetch design context, screenshots, variables, and assets from Figma, and to translate Figma nodes into production code. Trigger when a task involves Figma URLs, node IDs, design-to-code implementation, or Figma MCP setup and troubleshooting.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1150,1151,1153,1154],{"name":924,"slug":925,"type":15},{"name":1152,"slug":1145,"type":15},"Figma",{"name":981,"slug":982,"type":15},{"name":1088,"slug":1089,"type":15},"2026-04-12T05:06:47.939943",{"slug":1157,"name":1157,"fn":1158,"description":1159,"org":1160,"tags":1161,"stars":1072,"repoUrl":1073,"updatedAt":1169},"figma-code-connect-components","connect Figma designs to code components","Connects Figma design components to code components using Code Connect mapping tools. Use when user says \"code connect\", \"connect this component to code\", \"map this component\", \"link component to code\", \"create code connect mapping\", or wants to establish mappings between Figma designs and code implementations. For canvas writes via `use_figma`, use `figma-use`.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1162,1163,1166,1167,1168],{"name":924,"slug":925,"type":15},{"name":1164,"slug":1165,"type":15},"Design System","design-system",{"name":1152,"slug":1145,"type":15},{"name":981,"slug":982,"type":15},{"name":990,"slug":991,"type":15},"2026-05-10T05:59:52.971881",{"slug":1171,"name":1171,"fn":1172,"description":1173,"org":1174,"tags":1175,"stars":1072,"repoUrl":1073,"updatedAt":1183},"figma-create-design-system-rules","generate design system rules from Figma","Generates custom design system rules for the user's codebase. Use when user says \"create design system rules\", \"generate rules for my project\", \"set up design rules\", \"customize design system guidelines\", or wants to establish project-specific conventions for Figma-to-code workflows. Requires Figma MCP server connection.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1176,1177,1178,1181,1182],{"name":924,"slug":925,"type":15},{"name":1164,"slug":1165,"type":15},{"name":1179,"slug":1180,"type":15},"Documentation","documentation",{"name":1152,"slug":1145,"type":15},{"name":981,"slug":982,"type":15},"2026-05-16T06:07:47.821474",{"slug":1185,"name":1185,"fn":1186,"description":1187,"org":1188,"tags":1189,"stars":1072,"repoUrl":1073,"updatedAt":1195},"figma-implement-design","translate Figma designs into application code","Translates Figma designs into production-ready application code with 1:1 visual fidelity. Use when implementing UI code from Figma files, when user mentions \"implement design\", \"generate code\", \"implement component\", provides Figma URLs, or asks to build components matching Figma specs. For Figma canvas writes via `use_figma`, use `figma-use`.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1190,1191,1192,1193,1194],{"name":924,"slug":925,"type":15},{"name":1152,"slug":1145,"type":15},{"name":981,"slug":982,"type":15},{"name":990,"slug":991,"type":15},{"name":1070,"slug":1071,"type":15},"2026-05-16T06:07:40.583615",{"slug":1197,"name":1197,"fn":1198,"description":1199,"org":1200,"tags":1201,"stars":1072,"repoUrl":1073,"updatedAt":1210},"hatch-pet","create animated pets for Codex","Create, repair, validate, visually QA, and package Codex-compatible animated pets and pet spritesheets from character art, generated images, company or prospect brand cues, or visual references. Use when a user wants a lightweight-worker Codex pet workflow, a non-pixel custom pet style, a prospect or company mascot pet, or a full 8x9 animated pet atlas with transparent unused cells, QA contact sheets, and pet.json packaging. This skill composes the installed $imagegen system skill for visual generation and uses bundled scripts for deterministic spritesheet assembly.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1202,1205,1206,1209],{"name":1203,"slug":1204,"type":15},"Animation","animation",{"name":1105,"slug":1106,"type":15},{"name":1207,"slug":1208,"type":15},"Creative","creative",{"name":924,"slug":925,"type":15},"2026-05-02T05:31:48.48485",{"slug":1212,"name":1212,"fn":1213,"description":1214,"org":1215,"tags":1216,"stars":1072,"repoUrl":1073,"updatedAt":1226},"imagegen","generate and edit raster images","Generate or edit raster images when the task benefits from AI-created bitmap visuals such as photos, illustrations, textures, sprites, mockups, or transparent-background cutouts. Use when Codex should create a brand-new image, transform an existing image, or derive visual variants from references, and the output should be a bitmap asset rather than repo-native code or vector. Do not use when the task is better handled by editing existing SVG\u002Fvector\u002Fcode-native assets, extending an established icon or logo system, or building the visual directly in HTML\u002FCSS\u002Fcanvas.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":8},[1217,1218,1219,1222,1225],{"name":1207,"slug":1208,"type":15},{"name":924,"slug":925,"type":15},{"name":1220,"slug":1221,"type":15},"Image Generation","image-generation",{"name":1223,"slug":1224,"type":15},"Images","images",{"name":9,"slug":8,"type":15},"2026-05-15T06:23:24.312127",675]