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Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.\nuser-invocable: false\n---\n\n# Content Creation Skill\n\nGuidelines and frameworks for creating effective marketing content across channels.\n\n## Content Type Templates\n\n### Blog Post Structure\n1. **Headline** — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)\n2. **Introduction** (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.\n3. **Body sections** (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.\n4. **Conclusion** (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.\n5. **Meta description** — under 160 characters, includes primary keyword, compels the click.\n\n### Social Media Post Structure\n- **Hook** — first line grabs attention (question, bold statement, number)\n- **Body** — 2-4 concise points or a short narrative\n- **CTA** — what should the reader do next (comment, click, share, tag)\n- **Hashtags** — 3-5 relevant hashtags (platform-dependent)\n\n### Email Newsletter Structure\n- **Subject line** — under 50 characters, creates curiosity or states clear value\n- **Preview text** — complements the subject line, does not repeat it\n- **Header\u002Fhero** — visual anchor and one-line value statement\n- **Body sections** — 2-3 content blocks, each scannable with a bold intro sentence\n- **Primary CTA** — one clear action per email\n- **Footer** — unsubscribe link, company info, social links\n\n### Landing Page Structure\n- **Headline** — primary benefit in under 10 words\n- **Subheadline** — elaborates on the headline with supporting context\n- **Hero section** — headline, subheadline, primary CTA, supporting image or video\n- **Value propositions** — 3-4 benefit-driven sections with icons or images\n- **Social proof** — testimonials, logos, stats, case study snippets\n- **Objection handling** — FAQ or trust signals\n- **Final CTA** — repeat the primary call to action\n\n### Press Release Structure\n- **Headline** — factual, newsworthy, under 80 characters\n- **Subheadline** — optional, adds context\n- **Dateline** — city, state, date\n- **Lead paragraph** — who, what, when, where, why in 2-3 sentences\n- **Body paragraphs** — supporting details, quotes, context\n- **Boilerplate** — company description (standardized)\n- **Media contact** — name, email, phone\n\n### Case Study Structure\n- **Title** — \"[Customer] achieves [result] with [product]\"\n- **Snapshot** — customer name, industry, company size, product used, key result (sidebar or callout box)\n- **Challenge** — what problem the customer faced\n- **Solution** — what was implemented and how\n- **Results** — quantified outcomes with specific metrics\n- **Quote** — customer testimonial\n- **CTA** — learn more, get a demo, read more case studies\n\n## Writing Best Practices by Channel\n\n### Blog\n- Write at an 8th-grade reading level for broad audiences; adjust up for technical audiences\n- Use short paragraphs (2-4 sentences)\n- Include subheadings every 200-300 words\n- Use bullet points and numbered lists to break up text\n- Include at least one data point, example, or quote per section\n- Write in active voice\n- Front-load key information in each section\n\n### Social Media\n- **LinkedIn**: professional but human, paragraph breaks for readability, personal stories and lessons perform well, 1,300 characters is the sweet spot before \"see more\"\n- **Twitter\u002FX**: concise and punchy, strong opening words, threads for longer narratives, engage with replies\n- **Instagram**: visual-first captions, storytelling hooks, line breaks for readability, hashtags in first comment or at end\n- **Facebook**: conversational tone, questions drive comments, shorter posts (under 80 characters) get more engagement for links\n\n### Email\n- Write subject lines that create urgency, curiosity, or state clear value\n- Personalize where possible (name, company, behavior)\n- One primary CTA per email — make it visually distinct\n- Keep body copy scannable: bold key phrases, short paragraphs, bullet points\n- Test everything: subject lines, send times, CTA copy, layout\n- Mobile-first: most email is read on mobile\n\n### Web (Landing Pages, Product Pages)\n- Lead with benefits, not features\n- Use \"you\" language — speak to the reader directly\n- Minimize jargon unless the audience expects it\n- Every section should answer \"so what?\" from the reader's perspective\n- Reduce friction: fewer form fields, clear next steps, trust signals near CTAs\n\n## SEO Fundamentals for Content\n\n### Keyword Strategy\n- Identify one primary keyword and 2-3 secondary keywords per piece\n- Use the primary keyword in: headline, first paragraph, one subheading, meta description, URL slug\n- Use secondary keywords naturally in body copy and subheadings\n- Do not keyword-stuff — write for humans first\n\n### On-Page SEO Checklist\n- Title tag: under 60 characters, includes primary keyword\n- Meta description: under 160 characters, includes primary keyword, compels click\n- URL slug: short, descriptive, includes primary keyword\n- H1: one per page, matches or closely reflects the title tag\n- H2\u002FH3: descriptive, include secondary keywords where natural\n- Image alt text: descriptive, includes keyword where relevant\n- Internal links: 2-3 links to related content on your site\n- External links: 1-2 links to authoritative sources\n\n### Content-SEO Integration\n- Aim for comprehensive coverage of the topic (search engines reward depth)\n- Answer related questions (check \"People Also Ask\" for ideas)\n- Update and refresh high-performing content regularly\n- Structure content for featured snippets: definition paragraphs, numbered lists, tables\n\n## Headline and Hook Formulas\n\n### Headline Formulas\n- **How to [achieve result] [without common obstacle]** — \"How to Double Your Email Open Rates Without Sending More Emails\"\n- **[Number] [adjective] ways to [achieve result]** — \"7 Proven Ways to Reduce Customer Churn\"\n- **Why [common belief] is wrong (and what to do instead)** — \"Why More Content Is Not the Answer (And What to Do Instead)\"\n- **The [adjective] guide to [topic]** — \"The Complete Guide to B2B Content Marketing\"\n- **[Do this], not [that]** — \"Build a Community, Not Just an Audience\"\n- **What [impressive result] taught us about [topic]** — \"What 10,000 A\u002FB Tests Taught Us About Email Subject Lines\"\n- **[topic]: what [audience] needs to know in [year]** — \"SEO: What Marketers Need to Know in 2025\"\n\n### Hook Formulas (Opening Lines)\n- **Surprising statistic**: \"73% of marketers say their biggest challenge is not budget — it is focus.\"\n- **Contrarian statement**: \"The best marketing campaigns start with saying no to most channels.\"\n- **Question**: \"When was the last time a marketing email actually changed what you bought?\"\n- **Scenario**: \"Imagine launching a campaign and knowing, before it goes live, which messages will land.\"\n- **Bold claim**: \"Most landing pages lose half their visitors in the first three seconds.\"\n- **Story opening**: \"Last quarter, our team was spending 20 hours a week on reporting. Here is what we did about it.\"\n\n## Call-to-Action Best Practices\n\n### CTA Principles\n- Use action verbs: \"Get\", \"Start\", \"Download\", \"Join\", \"Try\", \"See\"\n- Be specific about what happens next: \"Start your free trial\" is better than \"Submit\"\n- Create urgency when genuine: \"Join 500 teams already using this\" or \"Limited spots available\"\n- Reduce risk: \"No credit card required\", \"Cancel anytime\", \"Free for 14 days\"\n- One primary CTA per page or email — too many choices reduce conversions\n\n### CTA Examples by Context\n- **Blog post**: \"Read our complete guide to [topic]\" \u002F \"Subscribe for weekly insights\"\n- **Landing page**: \"Start free trial\" \u002F \"Get a demo\" \u002F \"See pricing\"\n- **Email**: \"Read the full story\" \u002F \"Claim your spot\" \u002F \"Reply and tell us\"\n- **Social media**: \"Drop a comment if you agree\" \u002F \"Save this for later\" \u002F \"Link in bio\"\n- **Case study**: \"See how [product] can work for your team\" \u002F \"Talk to our team\"\n\n### CTA Placement\n- Above the fold on landing pages (do not make users scroll to act)\n- After establishing value in emails (not in the first sentence)\n- At the end of blog posts (after you have earned the reader's trust)\n- In-line within content when contextually relevant (e.g., a related guide mention)\n- Repeat the primary CTA at the bottom of long-form pages\n",{"data":37,"body":39},{"name":4,"description":6,"user-invocable":38},false,{"type":40,"children":41},"root",[42,51,57,64,71,127,133,177,183,245,251,323,329,400,406,500,506,512,550,556,599,605,638,644,672,678,684,707,713,756,762,785,791,797,952,958,1021,1027,1033,1061,1067,1131,1137],{"type":43,"tag":44,"props":45,"children":47},"element","h1",{"id":46},"content-creation-skill",[48],{"type":49,"value":50},"text","Content Creation Skill",{"type":43,"tag":52,"props":53,"children":54},"p",{},[55],{"type":49,"value":56},"Guidelines and frameworks for creating effective marketing content across channels.",{"type":43,"tag":58,"props":59,"children":61},"h2",{"id":60},"content-type-templates",[62],{"type":49,"value":63},"Content Type Templates",{"type":43,"tag":65,"props":66,"children":68},"h3",{"id":67},"blog-post-structure",[69],{"type":49,"value":70},"Blog Post Structure",{"type":43,"tag":72,"props":73,"children":74},"ol",{},[75,87,97,107,117],{"type":43,"tag":76,"props":77,"children":78},"li",{},[79,85],{"type":43,"tag":80,"props":81,"children":82},"strong",{},[83],{"type":49,"value":84},"Headline",{"type":49,"value":86}," — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)",{"type":43,"tag":76,"props":88,"children":89},{},[90,95],{"type":43,"tag":80,"props":91,"children":92},{},[93],{"type":49,"value":94},"Introduction",{"type":49,"value":96}," (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. 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One core idea per section with supporting evidence, examples, or data.",{"type":43,"tag":76,"props":108,"children":109},{},[110,115],{"type":43,"tag":80,"props":111,"children":112},{},[113],{"type":49,"value":114},"Conclusion",{"type":49,"value":116}," (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.",{"type":43,"tag":76,"props":118,"children":119},{},[120,125],{"type":43,"tag":80,"props":121,"children":122},{},[123],{"type":49,"value":124},"Meta description",{"type":49,"value":126}," — under 160 characters, includes primary keyword, compels the click.",{"type":43,"tag":65,"props":128,"children":130},{"id":129},"social-media-post-structure",[131],{"type":49,"value":132},"Social Media Post 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characters is the sweet spot before \"see more\"",{"type":43,"tag":76,"props":570,"children":571},{},[572,577],{"type":43,"tag":80,"props":573,"children":574},{},[575],{"type":49,"value":576},"Twitter\u002FX",{"type":49,"value":578},": concise and punchy, strong opening words, threads for longer narratives, engage with replies",{"type":43,"tag":76,"props":580,"children":581},{},[582,587],{"type":43,"tag":80,"props":583,"children":584},{},[585],{"type":49,"value":586},"Instagram",{"type":49,"value":588},": visual-first captions, storytelling hooks, line breaks for readability, hashtags in first comment or at end",{"type":43,"tag":76,"props":590,"children":591},{},[592,597],{"type":43,"tag":80,"props":593,"children":594},{},[595],{"type":49,"value":596},"Facebook",{"type":49,"value":598},": conversational tone, questions drive comments, shorter posts (under 80 characters) get more engagement for links",{"type":43,"tag":65,"props":600,"children":602},{"id":601},"email",[603],{"type":49,"value":604},"Email",{"type":43,"tag":134,"props":606,"children":607},{},[608,613,618,623,628,633],{"type":43,"tag":76,"props":609,"children":610},{},[611],{"type":49,"value":612},"Write subject lines that create urgency, curiosity, or state clear value",{"type":43,"tag":76,"props":614,"children":615},{},[616],{"type":49,"value":617},"Personalize where possible (name, company, behavior)",{"type":43,"tag":76,"props":619,"children":620},{},[621],{"type":49,"value":622},"One primary CTA per email — make it visually distinct",{"type":43,"tag":76,"props":624,"children":625},{},[626],{"type":49,"value":627},"Keep body copy scannable: bold key phrases, short paragraphs, bullet points",{"type":43,"tag":76,"props":629,"children":630},{},[631],{"type":49,"value":632},"Test everything: subject lines, send times, CTA copy, layout",{"type":43,"tag":76,"props":634,"children":635},{},[636],{"type":49,"value":637},"Mobile-first: most email is read on mobile",{"type":43,"tag":65,"props":639,"children":641},{"id":640},"web-landing-pages-product-pages",[642],{"type":49,"value":643},"Web (Landing Pages, Product Pages)",{"type":43,"tag":134,"props":645,"children":646},{},[647,652,657,662,667],{"type":43,"tag":76,"props":648,"children":649},{},[650],{"type":49,"value":651},"Lead with benefits, not features",{"type":43,"tag":76,"props":653,"children":654},{},[655],{"type":49,"value":656},"Use \"you\" language — speak to the reader directly",{"type":43,"tag":76,"props":658,"children":659},{},[660],{"type":49,"value":661},"Minimize jargon unless the audience expects it",{"type":43,"tag":76,"props":663,"children":664},{},[665],{"type":49,"value":666},"Every section should answer \"so what?\" from the reader's perspective",{"type":43,"tag":76,"props":668,"children":669},{},[670],{"type":49,"value":671},"Reduce friction: fewer form fields, clear next steps, trust signals near CTAs",{"type":43,"tag":58,"props":673,"children":675},{"id":674},"seo-fundamentals-for-content",[676],{"type":49,"value":677},"SEO Fundamentals for Content",{"type":43,"tag":65,"props":679,"children":681},{"id":680},"keyword-strategy",[682],{"type":49,"value":683},"Keyword Strategy",{"type":43,"tag":134,"props":685,"children":686},{},[687,692,697,702],{"type":43,"tag":76,"props":688,"children":689},{},[690],{"type":49,"value":691},"Identify one primary keyword and 2-3 secondary keywords per piece",{"type":43,"tag":76,"props":693,"children":694},{},[695],{"type":49,"value":696},"Use the primary keyword in: headline, first paragraph, one subheading, meta description, URL slug",{"type":43,"tag":76,"props":698,"children":699},{},[700],{"type":49,"value":701},"Use secondary keywords naturally in body copy and subheadings",{"type":43,"tag":76,"props":703,"children":704},{},[705],{"type":49,"value":706},"Do not keyword-stuff — write for humans first",{"type":43,"tag":65,"props":708,"children":710},{"id":709},"on-page-seo-checklist",[711],{"type":49,"value":712},"On-Page SEO Checklist",{"type":43,"tag":134,"props":714,"children":715},{},[716,721,726,731,736,741,746,751],{"type":43,"tag":76,"props":717,"children":718},{},[719],{"type":49,"value":720},"Title tag: under 60 characters, includes primary keyword",{"type":43,"tag":76,"props":722,"children":723},{},[724],{"type":49,"value":725},"Meta description: under 160 characters, includes primary keyword, compels click",{"type":43,"tag":76,"props":727,"children":728},{},[729],{"type":49,"value":730},"URL slug: short, descriptive, includes primary keyword",{"type":43,"tag":76,"props":732,"children":733},{},[734],{"type":49,"value":735},"H1: one per page, matches or closely reflects the title tag",{"type":43,"tag":76,"props":737,"children":738},{},[739],{"type":49,"value":740},"H2\u002FH3: descriptive, include secondary keywords where natural",{"type":43,"tag":76,"props":742,"children":743},{},[744],{"type":49,"value":745},"Image alt text: descriptive, includes keyword where relevant",{"type":43,"tag":76,"props":747,"children":748},{},[749],{"type":49,"value":750},"Internal links: 2-3 links to related content on your site",{"type":43,"tag":76,"props":752,"children":753},{},[754],{"type":49,"value":755},"External links: 1-2 links to authoritative sources",{"type":43,"tag":65,"props":757,"children":759},{"id":758},"content-seo-integration",[760],{"type":49,"value":761},"Content-SEO Integration",{"type":43,"tag":134,"props":763,"children":764},{},[765,770,775,780],{"type":43,"tag":76,"props":766,"children":767},{},[768],{"type":49,"value":769},"Aim for comprehensive coverage of the topic (search engines reward depth)",{"type":43,"tag":76,"props":771,"children":772},{},[773],{"type":49,"value":774},"Answer related questions (check \"People Also Ask\" for ideas)",{"type":43,"tag":76,"props":776,"children":777},{},[778],{"type":49,"value":779},"Update and refresh high-performing content regularly",{"type":43,"tag":76,"props":781,"children":782},{},[783],{"type":49,"value":784},"Structure content for featured snippets: definition paragraphs, numbered lists, tables",{"type":43,"tag":58,"props":786,"children":788},{"id":787},"headline-and-hook-formulas",[789],{"type":49,"value":790},"Headline and Hook Formulas",{"type":43,"tag":65,"props":792,"children":794},{"id":793},"headline-formulas",[795],{"type":49,"value":796},"Headline Formulas",{"type":43,"tag":134,"props":798,"children":799},{},[800,822,847,864,885,905,926],{"type":43,"tag":76,"props":801,"children":802},{},[803,820],{"type":43,"tag":80,"props":804,"children":805},{},[806,808,813,815],{"type":49,"value":807},"How to ",{"type":43,"tag":420,"props":809,"children":810},{},[811],{"type":49,"value":812},"achieve result",{"type":49,"value":814}," ",{"type":43,"tag":420,"props":816,"children":817},{},[818],{"type":49,"value":819},"without common obstacle",{"type":49,"value":821}," — \"How to Double Your Email Open Rates Without Sending More Emails\"",{"type":43,"tag":76,"props":823,"children":824},{},[825,845],{"type":43,"tag":80,"props":826,"children":827},{},[828,833,834,839,841],{"type":43,"tag":420,"props":829,"children":830},{},[831],{"type":49,"value":832},"Number",{"type":49,"value":814},{"type":43,"tag":420,"props":835,"children":836},{},[837],{"type":49,"value":838},"adjective",{"type":49,"value":840}," ways to ",{"type":43,"tag":420,"props":842,"children":843},{},[844],{"type":49,"value":812},{"type":49,"value":846}," — \"7 Proven Ways to Reduce Customer Churn\"",{"type":43,"tag":76,"props":848,"children":849},{},[850,862],{"type":43,"tag":80,"props":851,"children":852},{},[853,855,860],{"type":49,"value":854},"Why ",{"type":43,"tag":420,"props":856,"children":857},{},[858],{"type":49,"value":859},"common belief",{"type":49,"value":861}," is wrong (and what to do instead)",{"type":49,"value":863}," — \"Why More Content Is Not the Answer (And What to Do Instead)\"",{"type":43,"tag":76,"props":865,"children":866},{},[867,883],{"type":43,"tag":80,"props":868,"children":869},{},[870,872,876,878],{"type":49,"value":871},"The ",{"type":43,"tag":420,"props":873,"children":874},{},[875],{"type":49,"value":838},{"type":49,"value":877}," guide to ",{"type":43,"tag":420,"props":879,"children":880},{},[881],{"type":49,"value":882},"topic",{"type":49,"value":884}," — \"The Complete Guide to B2B Content Marketing\"",{"type":43,"tag":76,"props":886,"children":887},{},[888,903],{"type":43,"tag":80,"props":889,"children":890},{},[891,896,898],{"type":43,"tag":420,"props":892,"children":893},{},[894],{"type":49,"value":895},"Do this",{"type":49,"value":897},", not ",{"type":43,"tag":420,"props":899,"children":900},{},[901],{"type":49,"value":902},"that",{"type":49,"value":904}," — \"Build a Community, Not Just an Audience\"",{"type":43,"tag":76,"props":906,"children":907},{},[908,924],{"type":43,"tag":80,"props":909,"children":910},{},[911,913,918,920],{"type":49,"value":912},"What ",{"type":43,"tag":420,"props":914,"children":915},{},[916],{"type":49,"value":917},"impressive result",{"type":49,"value":919}," taught us about ",{"type":43,"tag":420,"props":921,"children":922},{},[923],{"type":49,"value":882},{"type":49,"value":925}," — \"What 10,000 A\u002FB Tests Taught Us About Email Subject Lines\"",{"type":43,"tag":76,"props":927,"children":928},{},[929,950],{"type":43,"tag":80,"props":930,"children":931},{},[932,936,938,943,945],{"type":43,"tag":420,"props":933,"children":934},{},[935],{"type":49,"value":882},{"type":49,"value":937},": what ",{"type":43,"tag":420,"props":939,"children":940},{},[941],{"type":49,"value":942},"audience",{"type":49,"value":944}," needs to know in ",{"type":43,"tag":420,"props":946,"children":947},{},[948],{"type":49,"value":949},"year",{"type":49,"value":951}," — \"SEO: What Marketers Need to Know in 2025\"",{"type":43,"tag":65,"props":953,"children":955},{"id":954},"hook-formulas-opening-lines",[956],{"type":49,"value":957},"Hook Formulas (Opening Lines)",{"type":43,"tag":134,"props":959,"children":960},{},[961,971,981,991,1001,1011],{"type":43,"tag":76,"props":962,"children":963},{},[964,969],{"type":43,"tag":80,"props":965,"children":966},{},[967],{"type":49,"value":968},"Surprising statistic",{"type":49,"value":970},": \"73% of marketers say their biggest challenge is not budget — it is focus.\"",{"type":43,"tag":76,"props":972,"children":973},{},[974,979],{"type":43,"tag":80,"props":975,"children":976},{},[977],{"type":49,"value":978},"Contrarian statement",{"type":49,"value":980},": \"The best marketing campaigns start with saying no to most channels.\"",{"type":43,"tag":76,"props":982,"children":983},{},[984,989],{"type":43,"tag":80,"props":985,"children":986},{},[987],{"type":49,"value":988},"Question",{"type":49,"value":990},": \"When was the last time a marketing email actually changed what you bought?\"",{"type":43,"tag":76,"props":992,"children":993},{},[994,999],{"type":43,"tag":80,"props":995,"children":996},{},[997],{"type":49,"value":998},"Scenario",{"type":49,"value":1000},": \"Imagine launching a campaign and knowing, before it goes live, which messages will land.\"",{"type":43,"tag":76,"props":1002,"children":1003},{},[1004,1009],{"type":43,"tag":80,"props":1005,"children":1006},{},[1007],{"type":49,"value":1008},"Bold claim",{"type":49,"value":1010},": \"Most landing pages lose half their visitors in the first three seconds.\"",{"type":43,"tag":76,"props":1012,"children":1013},{},[1014,1019],{"type":43,"tag":80,"props":1015,"children":1016},{},[1017],{"type":49,"value":1018},"Story opening",{"type":49,"value":1020},": \"Last quarter, our team was spending 20 hours a week on reporting. Here is what we did about it.\"",{"type":43,"tag":58,"props":1022,"children":1024},{"id":1023},"call-to-action-best-practices",[1025],{"type":49,"value":1026},"Call-to-Action Best Practices",{"type":43,"tag":65,"props":1028,"children":1030},{"id":1029},"cta-principles",[1031],{"type":49,"value":1032},"CTA Principles",{"type":43,"tag":134,"props":1034,"children":1035},{},[1036,1041,1046,1051,1056],{"type":43,"tag":76,"props":1037,"children":1038},{},[1039],{"type":49,"value":1040},"Use action verbs: \"Get\", \"Start\", \"Download\", \"Join\", \"Try\", \"See\"",{"type":43,"tag":76,"props":1042,"children":1043},{},[1044],{"type":49,"value":1045},"Be specific about what happens next: \"Start your free trial\" is better than \"Submit\"",{"type":43,"tag":76,"props":1047,"children":1048},{},[1049],{"type":49,"value":1050},"Create urgency when genuine: \"Join 500 teams already using this\" or \"Limited spots available\"",{"type":43,"tag":76,"props":1052,"children":1053},{},[1054],{"type":49,"value":1055},"Reduce risk: \"No credit card required\", \"Cancel anytime\", \"Free for 14 days\"",{"type":43,"tag":76,"props":1057,"children":1058},{},[1059],{"type":49,"value":1060},"One primary CTA per page or email — too many choices reduce conversions",{"type":43,"tag":65,"props":1062,"children":1064},{"id":1063},"cta-examples-by-context",[1065],{"type":49,"value":1066},"CTA Examples by Context",{"type":43,"tag":134,"props":1068,"children":1069},{},[1070,1086,1096,1105,1115],{"type":43,"tag":76,"props":1071,"children":1072},{},[1073,1078,1080,1084],{"type":43,"tag":80,"props":1074,"children":1075},{},[1076],{"type":49,"value":1077},"Blog post",{"type":49,"value":1079},": \"Read our complete guide to ",{"type":43,"tag":420,"props":1081,"children":1082},{},[1083],{"type":49,"value":882},{"type":49,"value":1085},"\" \u002F \"Subscribe for weekly insights\"",{"type":43,"tag":76,"props":1087,"children":1088},{},[1089,1094],{"type":43,"tag":80,"props":1090,"children":1091},{},[1092],{"type":49,"value":1093},"Landing page",{"type":49,"value":1095},": \"Start free trial\" \u002F \"Get a demo\" \u002F \"See pricing\"",{"type":43,"tag":76,"props":1097,"children":1098},{},[1099,1103],{"type":43,"tag":80,"props":1100,"children":1101},{},[1102],{"type":49,"value":604},{"type":49,"value":1104},": \"Read the full story\" \u002F \"Claim your spot\" \u002F \"Reply and tell us\"",{"type":43,"tag":76,"props":1106,"children":1107},{},[1108,1113],{"type":43,"tag":80,"props":1109,"children":1110},{},[1111],{"type":49,"value":1112},"Social media",{"type":49,"value":1114},": \"Drop a comment if you agree\" \u002F \"Save this for later\" \u002F \"Link in bio\"",{"type":43,"tag":76,"props":1116,"children":1117},{},[1118,1123,1125,1129],{"type":43,"tag":80,"props":1119,"children":1120},{},[1121],{"type":49,"value":1122},"Case study",{"type":49,"value":1124},": \"See how ",{"type":43,"tag":420,"props":1126,"children":1127},{},[1128],{"type":49,"value":438},{"type":49,"value":1130}," can work for your team\" \u002F \"Talk to our team\"",{"type":43,"tag":65,"props":1132,"children":1134},{"id":1133},"cta-placement",[1135],{"type":49,"value":1136},"CTA Placement",{"type":43,"tag":134,"props":1138,"children":1139},{},[1140,1145,1150,1155,1160],{"type":43,"tag":76,"props":1141,"children":1142},{},[1143],{"type":49,"value":1144},"Above the fold on landing pages (do not make users scroll to act)",{"type":43,"tag":76,"props":1146,"children":1147},{},[1148],{"type":49,"value":1149},"After establishing value in emails (not in the first sentence)",{"type":43,"tag":76,"props":1151,"children":1152},{},[1153],{"type":49,"value":1154},"At the end of blog posts (after you have earned the reader's trust)",{"type":43,"tag":76,"props":1156,"children":1157},{},[1158],{"type":49,"value":1159},"In-line within content when contextually relevant (e.g., a related guide mention)",{"type":43,"tag":76,"props":1161,"children":1162},{},[1163],{"type":49,"value":1164},"Repeat the primary CTA at the bottom of long-form pages",{"items":1166,"total":1277},[1167,1183,1199,1215,1233,1252,1264],{"slug":1168,"name":1168,"fn":1169,"description":1170,"org":1171,"tags":1172,"stars":25,"repoUrl":26,"updatedAt":1182},"accessibility-review","run WCAG accessibility audits","Run a WCAG 2.1 AA accessibility audit on a design or page. Trigger with \"audit accessibility\", \"check a11y\", \"is this accessible?\", or when reviewing a design for color contrast, keyboard navigation, touch target size, or screen reader behavior before handoff.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1173,1176,1179],{"name":1174,"slug":1175,"type":15},"Accessibility","accessibility",{"name":1177,"slug":1178,"type":15},"Design","design",{"name":1180,"slug":1181,"type":15},"WCAG","wcag","2026-04-06T17:58:05.682394",{"slug":1184,"name":1184,"fn":1185,"description":1186,"org":1187,"tags":1188,"stars":25,"repoUrl":26,"updatedAt":1198},"account-research","research accounts for sales intel","Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with \"research [company]\", \"look up [person]\", \"intel on [prospect]\", \"who is [name] at [company]\", or \"tell me about [company]\".",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1189,1192,1195],{"name":1190,"slug":1191,"type":15},"CRM","crm",{"name":1193,"slug":1194,"type":15},"Research","research",{"name":1196,"slug":1197,"type":15},"Sales","sales","2026-04-06T17:56:41.410418",{"slug":1200,"name":1200,"fn":1201,"description":1202,"org":1203,"tags":1204,"stars":25,"repoUrl":26,"updatedAt":1214},"analyze","answer data questions and run analyses","Answer data questions -- from quick lookups to full analyses. Use when looking up a single metric, investigating what's driving a trend or drop, comparing segments over time, or preparing a formal data report for stakeholders.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1205,1208,1211],{"name":1206,"slug":1207,"type":15},"Analytics","analytics",{"name":1209,"slug":1210,"type":15},"Data Analysis","data-analysis",{"name":1212,"slug":1213,"type":15},"SQL","sql","2026-04-06T17:57:21.593647",{"slug":1216,"name":1216,"fn":1217,"description":1218,"org":1219,"tags":1220,"stars":25,"repoUrl":26,"updatedAt":1232},"architecture","create and evaluate architecture decision records","Create or evaluate an architecture decision record (ADR). Use when choosing between technologies (e.g., Kafka vs SQS), documenting a design decision with trade-offs and consequences, reviewing a system design proposal, or designing a new component from requirements and constraints.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1221,1224,1226,1229],{"name":1222,"slug":1223,"type":15},"ADR","adr",{"name":1225,"slug":1216,"type":15},"Architecture",{"name":1227,"slug":1228,"type":15},"Documentation","documentation",{"name":1230,"slug":1231,"type":15},"Engineering","engineering","2026-04-06T17:57:49.26444",{"slug":1234,"name":1234,"fn":1235,"description":1236,"org":1237,"tags":1238,"stars":25,"repoUrl":26,"updatedAt":1251},"audit-support","support SOX 404 control testing","Support SOX 404 compliance with control testing methodology, sample selection, and documentation standards. Use when generating testing workpapers, selecting audit samples, classifying control deficiencies, or preparing for internal or external audits.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1239,1242,1245,1248],{"name":1240,"slug":1241,"type":15},"Audit","audit",{"name":1243,"slug":1244,"type":15},"Finance","finance",{"name":1246,"slug":1247,"type":15},"Regulatory Compliance","regulatory-compliance",{"name":1249,"slug":1250,"type":15},"SOX","sox","2026-04-06T17:57:36.714815",{"slug":1253,"name":1253,"fn":1254,"description":1255,"org":1256,"tags":1257,"stars":25,"repoUrl":26,"updatedAt":1263},"brand-review","review content against brand voice","Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before\u002Fafter fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1258,1261,1262],{"name":1259,"slug":1260,"type":15},"Branding","branding",{"name":17,"slug":18,"type":15},{"name":23,"slug":24,"type":15},"2026-04-06T17:58:19.548331",{"slug":1265,"name":1265,"fn":1266,"description":1267,"org":1268,"tags":1269,"stars":25,"repoUrl":26,"updatedAt":1276},"brand-voice-enforcement","enforce brand voice in content","This skill applies brand guidelines to content creation. It should be used when the user asks to \"write an email\", \"draft a proposal\", \"create a pitch deck\", \"write a LinkedIn post\", \"draft a presentation\", \"write a Slack message\", \"draft sales content\", or any content creation request where brand voice should be applied. Also triggers on \"on-brand\", \"brand voice\", \"enforce voice\", \"apply brand guidelines\", \"brand-aligned content\", \"write in our voice\", \"use our brand tone\", \"make this sound like us\", \"rewrite this in our tone\", or \"this doesn't sound on-brand\". Not for generating guidelines from scratch (use guideline-generation) or discovering brand materials (use discover-brand).\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1270,1271,1274,1275],{"name":1259,"slug":1260,"type":15},{"name":1272,"slug":1273,"type":15},"Communications","communications",{"name":14,"slug":4,"type":15},{"name":23,"slug":24,"type":15},"2026-04-06T18:00:23.528956",200,{"items":1279,"total":1456},[1280,1299,1311,1323,1342,1353,1374,1394,1404,1419,1427,1440],{"slug":1281,"name":1281,"fn":1282,"description":1283,"org":1284,"tags":1285,"stars":1296,"repoUrl":1297,"updatedAt":1298},"algorithmic-art","create algorithmic art with p5.js","Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to avoid copyright violations.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1286,1289,1290,1293],{"name":1287,"slug":1288,"type":15},"Creative","creative",{"name":1177,"slug":1178,"type":15},{"name":1291,"slug":1292,"type":15},"Generative Art","generative-art",{"name":1294,"slug":1295,"type":15},"JavaScript","javascript",161831,"https:\u002F\u002Fgithub.com\u002Fanthropics\u002Fskills","2026-04-06T17:56:15.455818",{"slug":1300,"name":1300,"fn":1301,"description":1302,"org":1303,"tags":1304,"stars":1296,"repoUrl":1297,"updatedAt":1310},"brand-guidelines","apply Anthropic brand colors and typography","Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1305,1306,1307],{"name":1259,"slug":1260,"type":15},{"name":1177,"slug":1178,"type":15},{"name":1308,"slug":1309,"type":15},"Typography","typography","2026-04-06T17:56:05.042852",{"slug":1312,"name":1312,"fn":1313,"description":1314,"org":1315,"tags":1316,"stars":1296,"repoUrl":1297,"updatedAt":1322},"canvas-design","create posters and visual art as PNG or PDF","Create beautiful visual art in .png and .pdf documents using design philosophy. You should use this skill when the user asks to create a poster, piece of art, design, or other static piece. Create original visual designs, never copying existing artists' work to avoid copyright violations.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1317,1318,1319],{"name":1287,"slug":1288,"type":15},{"name":1177,"slug":1178,"type":15},{"name":1320,"slug":1321,"type":15},"PDF","pdf","2026-04-06T17:56:03.794732",{"slug":1324,"name":1324,"fn":1325,"description":1326,"org":1327,"tags":1328,"stars":1296,"repoUrl":1297,"updatedAt":1341},"claude-api","build apps with the Claude API","Reference for the Claude API \u002F Anthropic SDK — model ids, pricing, params, streaming, tool use, MCP, agents, caching, token counting, model migration.\nTRIGGER — read BEFORE opening the target file; don't skip because it \"looks like a one-liner\" — whenever: the prompt names Claude\u002FAnthropic in any form (Claude, Anthropic, Fable, Opus, Sonnet, Haiku, `anthropic`, `@anthropic-ai`, `claude-*`, `us.anthropic.*`, `[1m]`); the user asks about an LLM (pricing\u002Fmodel choice\u002Flimits\u002Fcaching) — never answer from memory; OR the task is LLM-shaped with provider unstated (agent\u002FMCP\u002Ftool-definition\u002Fmulti-agent\u002FRAG\u002FLLM-judge\u002Fcomputer-use; generate\u002Fsummarize\u002Fextract\u002Fclassify\u002Frewrite\u002Fconverse over NL; debugging refusals\u002Fcutoffs\u002Fstreaming\u002Ftool-calls\u002Ftokens).\nSKIP only when another provider is being worked on (overrides all triggers): OpenAI\u002FGPT\u002FGemini\u002FLlama\u002FMistral\u002FCohere\u002FOllama named in the query; OR `grep -rE 'openai|langchain_openai|google.generativeai|genai|mistralai|cohere|ollama'` over the project hits (run this grep FIRST if no provider named — don't Read the file).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1329,1332,1333,1336,1338],{"name":1330,"slug":1331,"type":15},"Agents","agents",{"name":9,"slug":8,"type":15},{"name":1334,"slug":1335,"type":15},"Anthropic SDK","anthropic-sdk",{"name":1337,"slug":1324,"type":15},"Claude API",{"name":1339,"slug":1340,"type":15},"LLM","llm","2026-07-28T05:36:08.213335",{"slug":1343,"name":1343,"fn":1344,"description":1345,"org":1346,"tags":1347,"stars":1296,"repoUrl":1297,"updatedAt":1352},"doc-coauthoring","co-author documentation and technical specs","Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This workflow helps users efficiently transfer context, refine content through iteration, and verify the doc works for readers. Trigger when user mentions writing docs, creating proposals, drafting specs, or similar documentation tasks.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1348,1349],{"name":1227,"slug":1228,"type":15},{"name":1350,"slug":1351,"type":15},"Technical Writing","technical-writing","2026-04-06T17:56:14.18897",{"slug":1354,"name":1354,"fn":1355,"description":1356,"org":1357,"tags":1358,"stars":1296,"repoUrl":1297,"updatedAt":1373},"docx","create and edit Word documents","Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to produce professional documents with formatting like tables of contents, headings, page numbers, or letterheads. Also use when extracting or reorganizing content from .docx or .dotx files, inserting or replacing images in documents, performing find-and-replace in Word files, working with tracked changes or comments, or converting content into a polished Word document. If the user asks for a 'report', 'memo', 'letter', 'template', or similar deliverable as a Word or .docx file, use this skill. Do NOT use for PDFs, spreadsheets, Google Docs, or general coding tasks unrelated to document generation.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1359,1362,1364,1367,1370],{"name":1360,"slug":1361,"type":15},"Documents","documents",{"name":1363,"slug":1354,"type":15},"DOCX",{"name":1365,"slug":1366,"type":15},"Office","office",{"name":1368,"slug":1369,"type":15},"Templates","templates",{"name":1371,"slug":1372,"type":15},"Word","word","2026-07-18T05:16:23.136271",{"slug":1375,"name":1375,"fn":1376,"description":1377,"org":1378,"tags":1379,"stars":1296,"repoUrl":1297,"updatedAt":1393},"frontend-design","design production-grade frontend interfaces","Guidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1380,1381,1384,1387,1390],{"name":1177,"slug":1178,"type":15},{"name":1382,"slug":1383,"type":15},"Frontend","frontend",{"name":1385,"slug":1386,"type":15},"React","react",{"name":1388,"slug":1389,"type":15},"Tailwind CSS","tailwind-css",{"name":1391,"slug":1392,"type":15},"UI Components","ui-components","2026-04-06T17:56:16.723469",{"slug":1395,"name":1395,"fn":1396,"description":1397,"org":1398,"tags":1399,"stars":1296,"repoUrl":1297,"updatedAt":1403},"internal-comms","write internal company communications","A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1400,1401,1402],{"name":1272,"slug":1273,"type":15},{"name":1368,"slug":1369,"type":15},{"name":23,"slug":24,"type":15},"2026-04-06T17:56:20.695522",{"slug":1405,"name":1405,"fn":1406,"description":1407,"org":1408,"tags":1409,"stars":1296,"repoUrl":1297,"updatedAt":1418},"mcp-builder","build MCP servers","Guide for creating high-quality MCP (Model Context Protocol) servers that enable LLMs to interact with external services through well-designed tools. Use when building MCP servers to integrate external APIs or services, whether in Python (FastMCP) or Node\u002FTypeScript (MCP SDK).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1410,1411,1414,1415],{"name":1330,"slug":1331,"type":15},{"name":1412,"slug":1413,"type":15},"API Development","api-development",{"name":1339,"slug":1340,"type":15},{"name":1416,"slug":1417,"type":15},"MCP","mcp","2026-04-06T17:56:10.357665",{"slug":1321,"name":1321,"fn":1420,"description":1421,"org":1422,"tags":1423,"stars":1296,"repoUrl":1297,"updatedAt":1426},"read edit and manipulate PDF files","Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text\u002Ftables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating new PDFs, filling PDF forms, encrypting\u002Fdecrypting PDFs, extracting images, and OCR on scanned PDFs to make them searchable. If the user mentions a .pdf file or asks to produce one, use this skill.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1424,1425],{"name":1360,"slug":1361,"type":15},{"name":1320,"slug":1321,"type":15},"2026-04-06T17:56:02.483316",{"slug":1428,"name":1428,"fn":1429,"description":1430,"org":1431,"tags":1432,"stars":1296,"repoUrl":1297,"updatedAt":1439},"pptx","create and edit PowerPoint presentations","Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even if the extracted content will be used elsewhere, like in an email or summary); editing, modifying, or updating existing presentations; combining or splitting slide files; working with templates (.potx), layouts, speaker notes, or comments. Trigger whenever the user mentions \"deck,\" \"slides,\" \"presentation,\" or references a .pptx or .potx filename, regardless of what they plan to do with the content afterward. If a .pptx or .potx file needs to be opened, created, or touched, use this skill.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1433,1436],{"name":1434,"slug":1435,"type":15},"PowerPoint","powerpoint",{"name":1437,"slug":1438,"type":15},"Presentations","presentations","2026-07-18T05:16:24.1471",{"slug":1441,"name":1441,"fn":1442,"description":1443,"org":1444,"tags":1445,"stars":1296,"repoUrl":1297,"updatedAt":1455},"skill-creator","create and optimize agent skills","Create new skills, modify and improve existing skills, and measure skill performance. Use when users want to create a skill from scratch, edit, or optimize an existing skill, run evals to test a skill, benchmark skill performance with variance analysis, or optimize a skill's description for better triggering accuracy.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1446,1447,1448,1451,1454],{"name":1330,"slug":1331,"type":15},{"name":1227,"slug":1228,"type":15},{"name":1449,"slug":1450,"type":15},"Evals","evals",{"name":1452,"slug":1453,"type":15},"Performance","performance",{"name":1350,"slug":1351,"type":15},"2026-04-19T06:45:40.804",490]