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Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},"anthropic","Anthropic","https:\u002F\u002Fpexgzepcugksgbtrxkhf.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Forg-logos\u002Fanthropic.png","anthropics",[13,17,20],{"name":14,"slug":15,"type":16},"Content Creation","content-creation","tag",{"name":18,"slug":19,"type":16},"Marketing","marketing",{"name":21,"slug":22,"type":16},"Campaign Planning","campaign-planning",22885,"https:\u002F\u002Fgithub.com\u002Fanthropics\u002Fknowledge-work-plugins","2026-04-06T17:58:22.112176",null,2736,[],{"repoUrl":24,"stars":23,"forks":27,"topics":30,"description":31},[],"Open source repository of plugins primarily intended for knowledge workers to use in Claude Cowork","https:\u002F\u002Fgithub.com\u002Fanthropics\u002Fknowledge-work-plugins\u002Ftree\u002FHEAD\u002Fmarketing\u002Fskills\u002Fcampaign-plan","---\nname: campaign-plan\ndescription: Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.\nargument-hint: \"\u003Ccampaign objective or product>\"\n---\n\n# Campaign Plan\n\n> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](..\u002F..\u002FCONNECTORS.md).\n\nGenerate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.\n\n## Trigger\n\nUser runs `\u002Fcampaign-plan` or asks to plan, design, or build a marketing campaign.\n\n## Inputs\n\nGather the following from the user. If not provided, ask before proceeding:\n\n1. **Campaign goal** — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)\n\n2. **Target audience** — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)\n\n3. **Timeline** — campaign duration and any fixed dates (launch date, event date, seasonal deadline)\n\n4. **Budget range** — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter)\n\n5. **Additional context** (optional):\n   - Product or service being promoted\n   - Key differentiators or value propositions\n   - Previous campaign performance or learnings\n   - Brand guidelines or constraints\n   - Geographic focus\n\n## Campaign Brief Structure\n\nGenerate a campaign brief with the following sections:\n\n### 1. Campaign Overview\n- Campaign name suggestion\n- One-sentence campaign summary\n- Primary objective with a specific, measurable goal\n- Secondary objectives (if applicable)\n\n### 2. Target Audience\n- Primary audience segment with description\n- Secondary audience segment (if applicable)\n- Audience pain points and motivations\n- Where they spend time (channels, communities, publications)\n- Buying stage alignment (awareness, consideration, decision)\n\n### 3. Key Messages\n- Core campaign message (one sentence)\n- 3-4 supporting messages tailored to audience pain points\n- Message variations by channel (if different tones are needed)\n- Proof points or evidence to support each message\n\n### 4. Channel Strategy\nRecommend channels based on audience and goal. For each channel, include:\n- Why this channel fits the audience and objective\n- Content format recommendations\n- Estimated effort level (low, medium, high)\n- Budget allocation suggestion (if budget was provided)\n\nConsider channels from:\n- Owned: blog, email, website, social media profiles\n- Earned: PR, influencer partnerships, guest posts, community engagement\n- Paid: search ads, social ads, display, sponsored content, events\n\n### 5. Content Calendar\nCreate a week-by-week (or day-by-day for short campaigns) content calendar:\n- What content to produce each week\n- Which channel each piece targets\n- Key milestones and deadlines\n- Dependencies between pieces (e.g., \"landing page must be live before paid ads launch\")\n\nFormat as a table:\n\n| Week | Content Piece | Channel | Owner\u002FNotes | Status |\n|------|--------------|---------|-------------|--------|\n\n### 6. Content Pieces Needed\nList every content asset required for the campaign:\n- Asset name and type (blog post, email, social post, ad creative, landing page, etc.)\n- Brief description of what it should contain\n- Priority (must-have vs. nice-to-have)\n- Suggested timeline for creation\n\n### 7. Success Metrics\nDefine KPIs aligned to the campaign objective:\n- Primary KPI with target number\n- Secondary KPIs (3-5)\n- How each metric will be tracked\n- Reporting cadence recommendation\n\nIf ~~product analytics is connected, reference any available historical performance benchmarks to inform targets.\n\n### 8. Budget Allocation (if budget provided)\n- Breakdown by channel or activity\n- Production costs vs. distribution costs\n- Contingency recommendation (typically 10-15%)\n\n### 9. Risks and Mitigations\n- 2-3 potential risks (timeline, audience mismatch, channel underperformance)\n- Mitigation strategy for each\n\n### 10. Next Steps\n- Immediate action items to kick off the campaign\n- Stakeholder approvals needed\n- Key decision points\n\n## Planning Reference\n\n### Campaign Framework: Objective, Audience, Message, Channel, Measure\n\nEvery campaign should be built on this five-part framework:\n\n#### Objective\nDefine what success looks like before planning anything else.\n\n- **Awareness**: increase brand or product visibility (measured by reach, impressions, share of voice)\n- **Consideration**: drive engagement and education (measured by content engagement, email signups, webinar attendance)\n- **Conversion**: generate leads or sales (measured by signups, demos, purchases, pipeline)\n- **Retention**: re-engage existing customers (measured by churn reduction, upsell, NPS)\n- **Advocacy**: turn customers into promoters (measured by referrals, reviews, UGC)\n\nGood objectives are SMART: Specific, Measurable, Achievable, Relevant, Time-bound.\n\nExample: \"Generate 200 marketing qualified leads from mid-market SaaS companies in North America within 6 weeks of campaign launch.\"\n\n#### Audience\nDefine who you are trying to reach with enough specificity to guide messaging and channel decisions.\n\n- **Demographics**: role\u002Ftitle, seniority, company size, industry\n- **Psychographics**: motivations, pain points, goals, objections\n- **Behavioral**: where they consume content, how they buy, what they have engaged with before\n- **Buying stage**: are they unaware of the problem, researching solutions, or ready to buy?\n\nCreate a brief audience profile (not a full persona) for campaign planning:\n> \"[Role] at [company type] who is struggling with [pain point] and looking for [desired outcome]. They typically discover solutions through [channels] and care most about [priorities].\"\n\n#### Message\nCraft the core message and supporting points that will resonate with the audience.\n\n- **Core message**: one sentence that captures what you want the audience to think, feel, or do\n- **Supporting messages**: 3-4 points that provide evidence, address objections, or elaborate on benefits\n- **Proof points**: data, case studies, testimonials, or third-party validation for each supporting message\n- **Differentiation**: what makes your offering different from alternatives (including doing nothing)\n\nMessage hierarchy:\n1. Why should I care? (addresses the pain point or opportunity)\n2. What is the solution? (positions your offering)\n3. Why you? (differentiates from alternatives)\n4. What should I do? (call to action)\n\n#### Channel\nSelect channels based on where your audience is, not where you are most comfortable. See the Channel Selection Guide below.\n\n#### Measure\nDefine how you will know the campaign worked. See Success Metrics by Campaign Type below.\n\n### Channel Selection Guide\n\n#### Owned Channels\n\n| Channel | Best For | Typical Metrics | Effort |\n|---------|----------|----------------|--------|\n| Blog\u002FWebsite | SEO, thought leadership, education | Traffic, time on page, conversions | Medium |\n| Email | Nurture, retention, announcements | Open rate, CTR, conversions | Low-Medium |\n| Social (organic) | Awareness, community, brand building | Engagement, reach, follower growth | Medium |\n| Webinars | Education, lead gen, product demos | Registrations, attendance, pipeline | High |\n| Podcast | Thought leadership, brand awareness | Downloads, subscriber growth | High |\n\n#### Earned Channels\n\n| Channel | Best For | Typical Metrics | Effort |\n|---------|----------|----------------|--------|\n| PR\u002FMedia | Awareness, credibility, launches | Coverage, share of voice, referral traffic | High |\n| Guest content | Audience expansion, SEO, credibility | Referral traffic, backlinks | Medium |\n| Influencer\u002FPartner | Audience expansion, trust | Reach, engagement, referral conversions | Medium-High |\n| Community | Awareness, trust, feedback | Mentions, engagement, referral traffic | Medium |\n| Reviews\u002FRatings | Credibility, SEO, consideration | Review volume, rating, conversion lift | Low-Medium |\n\n#### Paid Channels\n\n| Channel | Best For | Typical Metrics | Effort |\n|---------|----------|----------------|--------|\n| Search ads (SEM) | High-intent lead capture | CPC, CTR, conversion rate, CPA | Medium |\n| Social ads | Awareness, retargeting, lead gen | CPM, CPC, CTR, CPA, ROAS | Medium |\n| Display\u002FProgrammatic | Awareness, retargeting | Impressions, CPM, view-through conversions | Low-Medium |\n| Sponsored content | Thought leadership, lead gen | Engagement, leads, cost per lead | Medium |\n| Events\u002FSponsorships | Relationship building, brand | Leads, meetings, pipeline influenced | High |\n\n#### Channel Selection Criteria\nWhen choosing channels, consider:\n- Where does your target audience spend time?\n- What is the buying stage you are targeting? (awareness channels vs. conversion channels)\n- What is your budget? (paid channels require spend; owned\u002Fearned require time)\n- What content assets do you already have or can you produce?\n- What has worked in the past? (reference historical data if available)\n\n### Content Calendar Creation\n\n#### Calendar Planning Process\n1. **Start with milestones**: campaign launch, event dates, product releases, seasonal moments\n2. **Work backward**: what needs to be live and when? What is the production lead time?\n3. **Map content to funnel stages**: ensure coverage across awareness, consideration, and conversion\n4. **Batch by theme**: group related content pieces into weekly or bi-weekly themes\n5. **Balance channels**: do not over-index on one channel; ensure the audience sees the campaign across touchpoints\n6. **Build in flexibility**: leave 20% of calendar slots open for reactive or opportunistic content\n\n#### Content Cadence Guidelines\n- **Blog**: 1-4 posts per week depending on team size and goals\n- **Email newsletter**: weekly or bi-weekly for most audiences\n- **Social media**: 3-7 posts per week per platform (varies by platform)\n- **Paid campaigns**: continuous during campaign window with creative refreshes every 2-4 weeks\n- **Webinars**: monthly or quarterly depending on resources\n\n#### Production Timeline Benchmarks\n- Blog post: 3-5 business days (research, draft, review, publish)\n- Email campaign: 2-3 business days (copy, design, test, send)\n- Social media posts: 1-2 business days (draft, design, schedule)\n- Landing page: 5-7 business days (copy, design, development, QA)\n- Video content: 2-4 weeks (script, production, editing)\n- Ebook\u002Fwhitepaper: 2-4 weeks (outline, draft, design, review)\n\n### Budget Allocation Approaches\n\n#### Percentage of Revenue Method\n- Industry benchmark: 5-15% of revenue for marketing, with B2B typically at 5-10% and B2C at 10-15%\n- Startups and growth-stage companies often invest 15-25% of revenue in marketing\n- Within the marketing budget, allocate across brand (long-term) and performance (short-term)\n\n#### Channel Allocation Framework\nA common starting framework (adjust based on goals and historical data):\n\n| Category | Percentage of Budget | Examples |\n|----------|---------------------|----------|\n| Paid acquisition | 30-40% | Search ads, social ads, display |\n| Content production | 20-30% | Blog, video, design, ebooks |\n| Events and sponsorships | 10-20% | Conferences, webinars, meetups |\n| Tools and technology | 10-15% | Analytics, automation, CRM |\n| Testing and experimentation | 5-10% | New channels, A\u002FB tests, pilots |\n\n#### Budget Optimization Principles\n- Start with your highest-confidence channel and allocate 60-70% of paid budget there\n- Reserve 15-20% for testing new channels or tactics\n- Shift budget monthly based on performance data (do not set and forget)\n- Account for production costs, not just media spend\n- Include a 10-15% contingency for unexpected opportunities or overruns\n\n### Success Metrics by Campaign Type\n\n#### Awareness Campaign\n| Metric | What It Measures |\n|--------|-----------------|\n| Reach\u002FImpressions | How many people saw the campaign |\n| Brand mention volume | Increase in brand conversations |\n| Share of voice | Your mentions vs. competitors |\n| Direct traffic | People coming to your site unprompted |\n| Social follower growth | Audience building |\n\n#### Lead Generation Campaign\n| Metric | What It Measures |\n|--------|-----------------|\n| Total leads | Volume of new contacts |\n| Marketing qualified leads (MQLs) | Leads meeting quality threshold |\n| Cost per lead (CPL) | Efficiency of spend |\n| Lead-to-MQL conversion rate | Quality of leads generated |\n| Pipeline influenced | Revenue opportunity created |\n\n#### Product Launch Campaign\n| Metric | What It Measures |\n|--------|-----------------|\n| Signups or trials | Adoption of new product |\n| Activation rate | Users who complete key first action |\n| Media coverage | Earned media hits |\n| Social buzz | Mentions, shares, engagement spike |\n| Feature adoption | Usage of specific launched features |\n\n#### Retention\u002FEngagement Campaign\n| Metric | What It Measures |\n|--------|-----------------|\n| Churn rate change | Customer retention improvement |\n| Engagement rate | Interactions with campaign content |\n| NPS or CSAT change | Satisfaction improvement |\n| Upsell\u002Fcross-sell revenue | Expansion revenue |\n| Feature adoption | Usage of promoted features |\n\n#### Event\u002FWebinar Campaign\n| Metric | What It Measures |\n|--------|-----------------|\n| Registrations | Interest generated |\n| Attendance rate | Conversion from registration |\n| Engagement during event | Questions, polls, chat activity |\n| Post-event conversions | Leads or pipeline from attendees |\n| Content repurposing reach | Downstream audience from recordings |\n\n## Output\n\nPresent the full campaign brief with clear headings and formatting. After the brief, ask:\n\n\"Would you like me to:\n- Dive deeper into any section?\n- Draft specific content pieces from the calendar?\n- Create a competitive analysis to inform the messaging?\n- Adjust the plan for a different budget or timeline?\"\n",{"data":35,"body":37},{"name":4,"description":6,"argument-hint":36},"\u003Ccampaign objective or product>",{"type":38,"children":39},"root",[40,48,67,72,79,93,99,104,189,195,200,207,230,236,264,270,293,299,304,327,332,350,356,361,384,389,427,433,438,461,467,472,495,500,506,524,530,543,549,567,573,579,584,591,596,649,654,659,665,670,713,718,769,775,780,823,828,851,856,861,867,872,878,884,1030,1036,1175,1181,1319,1325,1330,1358,1364,1370,1433,1439,1491,1497,1530,1536,1542,1560,1566,1571,1688,1694,1722,1728,1734,1821,1827,1912,1918,2003,2009,2093,2099,2184,2190,2195,2200],{"type":41,"tag":42,"props":43,"children":44},"element","h1",{"id":4},[45],{"type":46,"value":47},"text","Campaign Plan",{"type":41,"tag":49,"props":50,"children":51},"blockquote",{},[52],{"type":41,"tag":53,"props":54,"children":55},"p",{},[56,58,65],{"type":46,"value":57},"If you see unfamiliar placeholders or need to check which tools are connected, see ",{"type":41,"tag":59,"props":60,"children":62},"a",{"href":61},"..\u002F..\u002FCONNECTORS.md",[63],{"type":46,"value":64},"CONNECTORS.md",{"type":46,"value":66},".",{"type":41,"tag":53,"props":68,"children":69},{},[70],{"type":46,"value":71},"Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.",{"type":41,"tag":73,"props":74,"children":76},"h2",{"id":75},"trigger",[77],{"type":46,"value":78},"Trigger",{"type":41,"tag":53,"props":80,"children":81},{},[82,84,91],{"type":46,"value":83},"User runs ",{"type":41,"tag":85,"props":86,"children":88},"code",{"className":87},[],[89],{"type":46,"value":90},"\u002Fcampaign-plan",{"type":46,"value":92}," or asks to plan, design, or build a marketing campaign.",{"type":41,"tag":73,"props":94,"children":96},{"id":95},"inputs",[97],{"type":46,"value":98},"Inputs",{"type":41,"tag":53,"props":100,"children":101},{},[102],{"type":46,"value":103},"Gather the following from the user. 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generated",{"type":41,"tag":398,"props":2133,"children":2134},{},[2135,2140],{"type":41,"tag":920,"props":2136,"children":2137},{},[2138],{"type":46,"value":2139},"Attendance rate",{"type":41,"tag":920,"props":2141,"children":2142},{},[2143],{"type":46,"value":2144},"Conversion from registration",{"type":41,"tag":398,"props":2146,"children":2147},{},[2148,2153],{"type":41,"tag":920,"props":2149,"children":2150},{},[2151],{"type":46,"value":2152},"Engagement during event",{"type":41,"tag":920,"props":2154,"children":2155},{},[2156],{"type":46,"value":2157},"Questions, polls, chat activity",{"type":41,"tag":398,"props":2159,"children":2160},{},[2161,2166],{"type":41,"tag":920,"props":2162,"children":2163},{},[2164],{"type":46,"value":2165},"Post-event conversions",{"type":41,"tag":920,"props":2167,"children":2168},{},[2169],{"type":46,"value":2170},"Leads or pipeline from attendees",{"type":41,"tag":398,"props":2172,"children":2173},{},[2174,2179],{"type":41,"tag":920,"props":2175,"children":2176},{},[2177],{"type":46,"value":2178},"Content repurposing reach",{"type":41,"tag":920,"props":2180,"children":2181},{},[2182],{"type":46,"value":2183},"Downstream audience from recordings",{"type":41,"tag":73,"props":2185,"children":2187},{"id":2186},"output",[2188],{"type":46,"value":2189},"Output",{"type":41,"tag":53,"props":2191,"children":2192},{},[2193],{"type":46,"value":2194},"Present the full campaign brief with clear headings and formatting. After the brief, ask:",{"type":41,"tag":53,"props":2196,"children":2197},{},[2198],{"type":46,"value":2199},"\"Would you like me to:",{"type":41,"tag":161,"props":2201,"children":2202},{},[2203,2208,2213,2218],{"type":41,"tag":109,"props":2204,"children":2205},{},[2206],{"type":46,"value":2207},"Dive deeper into any section?",{"type":41,"tag":109,"props":2209,"children":2210},{},[2211],{"type":46,"value":2212},"Draft specific content pieces from the calendar?",{"type":41,"tag":109,"props":2214,"children":2215},{},[2216],{"type":46,"value":2217},"Create a competitive analysis to inform the messaging?",{"type":41,"tag":109,"props":2219,"children":2220},{},[2221],{"type":46,"value":2222},"Adjust the plan for a different budget or timeline?\"",{"items":2224,"total":2337},[2225,2241,2257,2273,2291,2310,2324],{"slug":2226,"name":2226,"fn":2227,"description":2228,"org":2229,"tags":2230,"stars":23,"repoUrl":24,"updatedAt":2240},"accessibility-review","run WCAG accessibility audits","Run a WCAG 2.1 AA accessibility audit on a design or page. Trigger with \"audit accessibility\", \"check a11y\", \"is this accessible?\", or when reviewing a design for color contrast, keyboard navigation, touch target size, or screen reader behavior before handoff.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2231,2234,2237],{"name":2232,"slug":2233,"type":16},"Accessibility","accessibility",{"name":2235,"slug":2236,"type":16},"Design","design",{"name":2238,"slug":2239,"type":16},"WCAG","wcag","2026-04-06T17:58:05.682394",{"slug":2242,"name":2242,"fn":2243,"description":2244,"org":2245,"tags":2246,"stars":23,"repoUrl":24,"updatedAt":2256},"account-research","research accounts for sales intel","Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with \"research [company]\", \"look up [person]\", \"intel on [prospect]\", \"who is [name] at [company]\", or \"tell me about [company]\".",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2247,2250,2253],{"name":2248,"slug":2249,"type":16},"CRM","crm",{"name":2251,"slug":2252,"type":16},"Research","research",{"name":2254,"slug":2255,"type":16},"Sales","sales","2026-04-06T17:56:41.410418",{"slug":2258,"name":2258,"fn":2259,"description":2260,"org":2261,"tags":2262,"stars":23,"repoUrl":24,"updatedAt":2272},"analyze","answer data questions and run analyses","Answer data questions -- from quick lookups to full analyses. Use when looking up a single metric, investigating what's driving a trend or drop, comparing segments over time, or preparing a formal data report for stakeholders.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2263,2266,2269],{"name":2264,"slug":2265,"type":16},"Analytics","analytics",{"name":2267,"slug":2268,"type":16},"Data Analysis","data-analysis",{"name":2270,"slug":2271,"type":16},"SQL","sql","2026-04-06T17:57:21.593647",{"slug":2274,"name":2274,"fn":2275,"description":2276,"org":2277,"tags":2278,"stars":23,"repoUrl":24,"updatedAt":2290},"architecture","create and evaluate architecture decision records","Create or evaluate an architecture decision record (ADR). Use when choosing between technologies (e.g., Kafka vs SQS), documenting a design decision with trade-offs and consequences, reviewing a system design proposal, or designing a new component from requirements and constraints.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2279,2282,2284,2287],{"name":2280,"slug":2281,"type":16},"ADR","adr",{"name":2283,"slug":2274,"type":16},"Architecture",{"name":2285,"slug":2286,"type":16},"Documentation","documentation",{"name":2288,"slug":2289,"type":16},"Engineering","engineering","2026-04-06T17:57:49.26444",{"slug":2292,"name":2292,"fn":2293,"description":2294,"org":2295,"tags":2296,"stars":23,"repoUrl":24,"updatedAt":2309},"audit-support","support SOX 404 control testing","Support SOX 404 compliance with control testing methodology, sample selection, and documentation standards. Use when generating testing workpapers, selecting audit samples, classifying control deficiencies, or preparing for internal or external audits.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2297,2300,2303,2306],{"name":2298,"slug":2299,"type":16},"Audit","audit",{"name":2301,"slug":2302,"type":16},"Finance","finance",{"name":2304,"slug":2305,"type":16},"Regulatory Compliance","regulatory-compliance",{"name":2307,"slug":2308,"type":16},"SOX","sox","2026-04-06T17:57:36.714815",{"slug":2311,"name":2311,"fn":2312,"description":2313,"org":2314,"tags":2315,"stars":23,"repoUrl":24,"updatedAt":2323},"brand-review","review content against brand voice","Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before\u002Fafter fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2316,2319,2320],{"name":2317,"slug":2318,"type":16},"Branding","branding",{"name":18,"slug":19,"type":16},{"name":2321,"slug":2322,"type":16},"Writing","writing","2026-04-06T17:58:19.548331",{"slug":2325,"name":2325,"fn":2326,"description":2327,"org":2328,"tags":2329,"stars":23,"repoUrl":24,"updatedAt":2336},"brand-voice-enforcement","enforce brand voice in content","This skill applies brand guidelines to content creation. It should be used when the user asks to \"write an email\", \"draft a proposal\", \"create a pitch deck\", \"write a LinkedIn post\", \"draft a presentation\", \"write a Slack message\", \"draft sales content\", or any content creation request where brand voice should be applied. Also triggers on \"on-brand\", \"brand voice\", \"enforce voice\", \"apply brand guidelines\", \"brand-aligned content\", \"write in our voice\", \"use our brand tone\", \"make this sound like us\", \"rewrite this in our tone\", or \"this doesn't sound on-brand\". Not for generating guidelines from scratch (use guideline-generation) or discovering brand materials (use discover-brand).\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2330,2331,2334,2335],{"name":2317,"slug":2318,"type":16},{"name":2332,"slug":2333,"type":16},"Communications","communications",{"name":14,"slug":15,"type":16},{"name":2321,"slug":2322,"type":16},"2026-04-06T18:00:23.528956",200,{"items":2339,"total":2516},[2340,2359,2371,2383,2402,2413,2434,2454,2464,2479,2487,2500],{"slug":2341,"name":2341,"fn":2342,"description":2343,"org":2344,"tags":2345,"stars":2356,"repoUrl":2357,"updatedAt":2358},"algorithmic-art","create algorithmic art with p5.js","Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to avoid copyright violations.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2346,2349,2350,2353],{"name":2347,"slug":2348,"type":16},"Creative","creative",{"name":2235,"slug":2236,"type":16},{"name":2351,"slug":2352,"type":16},"Generative Art","generative-art",{"name":2354,"slug":2355,"type":16},"JavaScript","javascript",161831,"https:\u002F\u002Fgithub.com\u002Fanthropics\u002Fskills","2026-04-06T17:56:15.455818",{"slug":2360,"name":2360,"fn":2361,"description":2362,"org":2363,"tags":2364,"stars":2356,"repoUrl":2357,"updatedAt":2370},"brand-guidelines","apply Anthropic brand colors and typography","Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2365,2366,2367],{"name":2317,"slug":2318,"type":16},{"name":2235,"slug":2236,"type":16},{"name":2368,"slug":2369,"type":16},"Typography","typography","2026-04-06T17:56:05.042852",{"slug":2372,"name":2372,"fn":2373,"description":2374,"org":2375,"tags":2376,"stars":2356,"repoUrl":2357,"updatedAt":2382},"canvas-design","create posters and visual art as PNG or PDF","Create beautiful visual art in .png and .pdf documents using design philosophy. You should use this skill when the user asks to create a poster, piece of art, design, or other static piece. Create original visual designs, never copying existing artists' work to avoid copyright violations.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2377,2378,2379],{"name":2347,"slug":2348,"type":16},{"name":2235,"slug":2236,"type":16},{"name":2380,"slug":2381,"type":16},"PDF","pdf","2026-04-06T17:56:03.794732",{"slug":2384,"name":2384,"fn":2385,"description":2386,"org":2387,"tags":2388,"stars":2356,"repoUrl":2357,"updatedAt":2401},"claude-api","build apps with the Claude API","Reference for the Claude API \u002F Anthropic SDK — model ids, pricing, params, streaming, tool use, MCP, agents, caching, token counting, model migration.\nTRIGGER — read BEFORE opening the target file; don't skip because it \"looks like a one-liner\" — whenever: the prompt names Claude\u002FAnthropic in any form (Claude, Anthropic, Fable, Opus, Sonnet, Haiku, `anthropic`, `@anthropic-ai`, `claude-*`, `us.anthropic.*`, `[1m]`); the user asks about an LLM (pricing\u002Fmodel choice\u002Flimits\u002Fcaching) — never answer from memory; OR the task is LLM-shaped with provider unstated (agent\u002FMCP\u002Ftool-definition\u002Fmulti-agent\u002FRAG\u002FLLM-judge\u002Fcomputer-use; generate\u002Fsummarize\u002Fextract\u002Fclassify\u002Frewrite\u002Fconverse over NL; debugging refusals\u002Fcutoffs\u002Fstreaming\u002Ftool-calls\u002Ftokens).\nSKIP only when another provider is being worked on (overrides all triggers): OpenAI\u002FGPT\u002FGemini\u002FLlama\u002FMistral\u002FCohere\u002FOllama named in the query; OR `grep -rE 'openai|langchain_openai|google.generativeai|genai|mistralai|cohere|ollama'` over the project hits (run this grep FIRST if no provider named — don't Read the file).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2389,2392,2393,2396,2398],{"name":2390,"slug":2391,"type":16},"Agents","agents",{"name":9,"slug":8,"type":16},{"name":2394,"slug":2395,"type":16},"Anthropic SDK","anthropic-sdk",{"name":2397,"slug":2384,"type":16},"Claude API",{"name":2399,"slug":2400,"type":16},"LLM","llm","2026-07-28T05:36:08.213335",{"slug":2403,"name":2403,"fn":2404,"description":2405,"org":2406,"tags":2407,"stars":2356,"repoUrl":2357,"updatedAt":2412},"doc-coauthoring","co-author documentation and technical specs","Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This workflow helps users efficiently transfer context, refine content through iteration, and verify the doc works for readers. Trigger when user mentions writing docs, creating proposals, drafting specs, or similar documentation tasks.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2408,2409],{"name":2285,"slug":2286,"type":16},{"name":2410,"slug":2411,"type":16},"Technical Writing","technical-writing","2026-04-06T17:56:14.18897",{"slug":2414,"name":2414,"fn":2415,"description":2416,"org":2417,"tags":2418,"stars":2356,"repoUrl":2357,"updatedAt":2433},"docx","create and edit Word documents","Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to produce professional documents with formatting like tables of contents, headings, page numbers, or letterheads. Also use when extracting or reorganizing content from .docx or .dotx files, inserting or replacing images in documents, performing find-and-replace in Word files, working with tracked changes or comments, or converting content into a polished Word document. If the user asks for a 'report', 'memo', 'letter', 'template', or similar deliverable as a Word or .docx file, use this skill. Do NOT use for PDFs, spreadsheets, Google Docs, or general coding tasks unrelated to document generation.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2419,2422,2424,2427,2430],{"name":2420,"slug":2421,"type":16},"Documents","documents",{"name":2423,"slug":2414,"type":16},"DOCX",{"name":2425,"slug":2426,"type":16},"Office","office",{"name":2428,"slug":2429,"type":16},"Templates","templates",{"name":2431,"slug":2432,"type":16},"Word","word","2026-07-18T05:16:23.136271",{"slug":2435,"name":2435,"fn":2436,"description":2437,"org":2438,"tags":2439,"stars":2356,"repoUrl":2357,"updatedAt":2453},"frontend-design","design production-grade frontend interfaces","Guidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2440,2441,2444,2447,2450],{"name":2235,"slug":2236,"type":16},{"name":2442,"slug":2443,"type":16},"Frontend","frontend",{"name":2445,"slug":2446,"type":16},"React","react",{"name":2448,"slug":2449,"type":16},"Tailwind CSS","tailwind-css",{"name":2451,"slug":2452,"type":16},"UI Components","ui-components","2026-04-06T17:56:16.723469",{"slug":2455,"name":2455,"fn":2456,"description":2457,"org":2458,"tags":2459,"stars":2356,"repoUrl":2357,"updatedAt":2463},"internal-comms","write internal company communications","A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2460,2461,2462],{"name":2332,"slug":2333,"type":16},{"name":2428,"slug":2429,"type":16},{"name":2321,"slug":2322,"type":16},"2026-04-06T17:56:20.695522",{"slug":2465,"name":2465,"fn":2466,"description":2467,"org":2468,"tags":2469,"stars":2356,"repoUrl":2357,"updatedAt":2478},"mcp-builder","build MCP servers","Guide for creating high-quality MCP (Model Context Protocol) servers that enable LLMs to interact with external services through well-designed tools. Use when building MCP servers to integrate external APIs or services, whether in Python (FastMCP) or Node\u002FTypeScript (MCP SDK).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2470,2471,2474,2475],{"name":2390,"slug":2391,"type":16},{"name":2472,"slug":2473,"type":16},"API Development","api-development",{"name":2399,"slug":2400,"type":16},{"name":2476,"slug":2477,"type":16},"MCP","mcp","2026-04-06T17:56:10.357665",{"slug":2381,"name":2381,"fn":2480,"description":2481,"org":2482,"tags":2483,"stars":2356,"repoUrl":2357,"updatedAt":2486},"read edit and manipulate PDF files","Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text\u002Ftables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating new PDFs, filling PDF forms, encrypting\u002Fdecrypting PDFs, extracting images, and OCR on scanned PDFs to make them searchable. If the user mentions a .pdf file or asks to produce one, use this skill.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2484,2485],{"name":2420,"slug":2421,"type":16},{"name":2380,"slug":2381,"type":16},"2026-04-06T17:56:02.483316",{"slug":2488,"name":2488,"fn":2489,"description":2490,"org":2491,"tags":2492,"stars":2356,"repoUrl":2357,"updatedAt":2499},"pptx","create and edit PowerPoint presentations","Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even if the extracted content will be used elsewhere, like in an email or summary); editing, modifying, or updating existing presentations; combining or splitting slide files; working with templates (.potx), layouts, speaker notes, or comments. Trigger whenever the user mentions \"deck,\" \"slides,\" \"presentation,\" or references a .pptx or .potx filename, regardless of what they plan to do with the content afterward. If a .pptx or .potx file needs to be opened, created, or touched, use this skill.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2493,2496],{"name":2494,"slug":2495,"type":16},"PowerPoint","powerpoint",{"name":2497,"slug":2498,"type":16},"Presentations","presentations","2026-07-18T05:16:24.1471",{"slug":2501,"name":2501,"fn":2502,"description":2503,"org":2504,"tags":2505,"stars":2356,"repoUrl":2357,"updatedAt":2515},"skill-creator","create and optimize agent skills","Create new skills, modify and improve existing skills, and measure skill performance. Use when users want to create a skill from scratch, edit, or optimize an existing skill, run evals to test a skill, benchmark skill performance with variance analysis, or optimize a skill's description for better triggering accuracy.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2506,2507,2508,2511,2514],{"name":2390,"slug":2391,"type":16},{"name":2285,"slug":2286,"type":16},{"name":2509,"slug":2510,"type":16},"Evals","evals",{"name":2512,"slug":2513,"type":16},"Performance","performance",{"name":2410,"slug":2411,"type":16},"2026-04-19T06:45:40.804",490]