[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill-anthropic-brand-review":3,"mdc-kdjrxf-key":34,"related-repo-anthropic-brand-review":1903,"related-org-anthropic-brand-review":2012},{"slug":4,"name":4,"fn":5,"description":6,"org":7,"tags":12,"stars":23,"repoUrl":24,"updatedAt":25,"license":26,"forks":27,"topics":28,"repo":29,"sourceUrl":32,"mdContent":33},"brand-review","review content against brand voice","Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before\u002Fafter fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},"anthropic","Anthropic","https:\u002F\u002Fpexgzepcugksgbtrxkhf.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Forg-logos\u002Fanthropic.png","anthropics",[13,17,20],{"name":14,"slug":15,"type":16},"Marketing","marketing","tag",{"name":18,"slug":19,"type":16},"Writing","writing",{"name":21,"slug":22,"type":16},"Branding","branding",22885,"https:\u002F\u002Fgithub.com\u002Fanthropics\u002Fknowledge-work-plugins","2026-04-06T17:58:19.548331",null,2736,[],{"repoUrl":24,"stars":23,"forks":27,"topics":30,"description":31},[],"Open source repository of plugins primarily intended for knowledge workers to use in Claude Cowork","https:\u002F\u002Fgithub.com\u002Fanthropics\u002Fknowledge-work-plugins\u002Ftree\u002FHEAD\u002Fmarketing\u002Fskills\u002Fbrand-review","---\nname: brand-review\ndescription: Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before\u002Fafter fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.\nargument-hint: \"\u003Ccontent to review>\"\n---\n\n# Brand Review\n\n> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](..\u002F..\u002FCONNECTORS.md).\n\nReview marketing content against brand voice, style guidelines, and messaging standards. Flag deviations and provide specific improvement suggestions.\n\n## Trigger\n\nUser runs `\u002Fbrand-review` or asks to review, check, or audit content against brand guidelines.\n\n## Inputs\n\n1. **Content to review** — accept content in any of these forms:\n   - Pasted directly into the conversation\n   - A file path or ~~knowledge base reference (e.g. Notion page, shared doc)\n   - A URL to a published page\n   - Multiple pieces for batch review\n\n2. **Brand guidelines source** (determined automatically):\n   - If a brand style guide is configured in local settings, use it automatically\n   - If not configured, ask: \"Do you have a brand style guide or voice guidelines I should review against? You can paste them, share a file, or describe your brand voice. Otherwise, I'll do a general review for clarity, consistency, and professionalism.\"\n\n## Review Process\n\n### With Brand Guidelines Configured\n\nEvaluate the content against each of these dimensions:\n\n#### Voice and Tone\n- Does the content match the defined brand voice attributes?\n- Is the tone appropriate for the content type and audience?\n- Are there shifts in voice that feel inconsistent?\n- Flag specific sentences or phrases that deviate with an explanation of why\n\n#### Terminology and Language\n- Are preferred brand terms used correctly?\n- Are any \"avoid\" terms or phrases present?\n- Is jargon level appropriate for the target audience?\n- Are product names, feature names, and branded terms used correctly (capitalization, formatting)?\n\n#### Messaging Pillars\n- Does the content align with defined messaging pillars or value propositions?\n- Are claims consistent with approved messaging?\n- Is the content reinforcing or contradicting brand positioning?\n\n#### Style Guide Compliance\n- Grammar and punctuation per style guide (e.g., Oxford comma, title case vs. sentence case)\n- Formatting conventions (headers, lists, emphasis)\n- Number formatting, date formatting\n- Acronym usage (defined on first use?)\n\n### Without Brand Guidelines (Generic Review)\n\nEvaluate the content for:\n\n#### Clarity\n- Is the main message clear within the first paragraph?\n- Are sentences concise and easy to understand?\n- Is the structure logical and easy to follow?\n- Are there ambiguous statements or unclear references?\n\n#### Consistency\n- Is the tone consistent throughout?\n- Are terms used consistently (no switching between synonyms for the same concept)?\n- Is formatting consistent (headers, lists, capitalization)?\n\n#### Professionalism\n- Is the content free of typos, grammatical errors, and awkward phrasing?\n- Is the tone appropriate for the intended audience?\n- Are claims supported or substantiated?\n\n### Legal and Compliance Flags (Always Checked)\n\nRegardless of whether brand guidelines are configured, flag:\n- **Unsubstantiated claims** — superlatives (\"best\", \"fastest\", \"only\") without evidence or qualification\n- **Missing disclaimers** — financial claims, health claims, or guarantees that may need legal disclaimers\n- **Comparative claims** — comparisons to competitors that could be challenged\n- **Regulatory language** — content that may need compliance review (financial services, healthcare, etc.)\n- **Testimonial issues** — quotes or endorsements without attribution or disclosure\n- **Copyright concerns** — content that appears to be closely paraphrased from other sources\n\n## Brand Voice Reference\n\nUse these frameworks to evaluate content against brand standards or to help the user document their brand voice.\n\n### Brand Voice Documentation Framework\n\nA complete brand voice document should cover these areas:\n\n1. **Brand Personality** — Define the brand as if it were a person. Example: \"If our brand were a person, they would be a knowledgeable colleague who explains complex things simply, celebrates your wins genuinely, and never talks down to you.\"\n2. **Voice Attributes** — 3-5 attributes that define how the brand communicates, each defined with what it means in practice, what it does NOT mean (to prevent misinterpretation), and an example.\n3. **Audience Awareness** — Who the brand is speaking to (primary and secondary), what they care about, their level of expertise, and how they expect to be addressed.\n4. **Core Messaging Pillars** — 3-5 key themes the brand consistently communicates, the hierarchy of these messages, and how each pillar connects to audience needs.\n5. **Tone Spectrum** — How the voice adapts across contexts while remaining recognizably the same brand.\n6. **Style Rules** — Specific grammar, formatting, and language rules.\n7. **Terminology** — Preferred and avoided terms.\n\n### Voice Attribute Spectrums\n\nWhen defining or evaluating brand voice, position attributes on a spectrum:\n\n| Spectrum | One End | Other End |\n|----------|---------|-----------|\n| Formality | Formal, institutional | Casual, conversational |\n| Authority | Expert, authoritative | Peer-level, collaborative |\n| Emotion | Warm, empathetic | Direct, matter-of-fact |\n| Complexity | Technical, precise | Simple, accessible |\n| Energy | Bold, energetic | Calm, measured |\n| Humor | Playful, witty | Serious, earnest |\n| Innovation | Cutting-edge, forward-looking | Established, proven |\n\nFor each chosen attribute, document it in this format:\n\n**[Attribute name]**\n- **We are**: [what this means in practice]\n- **We are not**: [common misinterpretation to avoid]\n- **This sounds like**: [example sentence demonstrating the attribute]\n- **This does NOT sound like**: [example sentence violating the attribute]\n\nExample:\n\n**Approachable**\n- **We are**: friendly, clear, jargon-free, welcoming to beginners and experts alike\n- **We are not**: dumbed-down, overly casual, or lacking substance\n- **This sounds like**: \"Here's how to get started — it takes about five minutes.\"\n- **This does NOT sound like**: \"Yo! This is super easy, even a noob can do it lol.\"\n\n### Tone Adaptation Across Channels and Contexts\n\nThe brand voice stays consistent, but tone adapts to context. Tone is the emotional inflection applied to the voice.\n\n#### Tone by Channel\n\n| Channel | Tone Adaptation | Example |\n|---------|----------------|---------|\n| Blog | Informative, conversational, educational | \"Let's walk through how this works and why it matters for your team.\" |\n| Social media (LinkedIn) | Professional, thought-provoking, concise | \"Three things we learned from running 50 campaigns this quarter.\" |\n| Social media (Twitter\u002FX) | Punchy, direct, sometimes witty | \"Your landing page has 3 seconds. Make them count.\" |\n| Email marketing | Personal, helpful, action-oriented | \"We put together something we think you'll find useful.\" |\n| Sales collateral | Confident, benefit-driven, specific | \"Teams using our platform reduce reporting time by 40%.\" |\n| Support\u002FHelp docs | Clear, patient, step-by-step | \"If you see this error, here's how to fix it.\" |\n| Press release | Formal, factual, newsworthy | \"The company today announced the launch of...\" |\n| Error messages | Empathetic, helpful, blame-free | \"Something went wrong on our end. We're looking into it.\" |\n\n#### Tone by Situation\n\n| Situation | Tone Adaptation |\n|-----------|----------------|\n| Product launch | Excited, confident, forward-looking |\n| Incident or outage | Transparent, empathetic, accountable |\n| Customer success story | Celebratory, specific, crediting the customer |\n| Thought leadership | Authoritative, nuanced, evidence-based |\n| Onboarding | Welcoming, encouraging, clear |\n| Bad news (price increase, deprecation) | Honest, respectful, solution-oriented |\n| Competitive comparison | Confident but fair, fact-based, not disparaging |\n\n#### Tone Adaptation Rule\nThe voice attributes remain fixed. Tone dials them up or down based on context. For example, if a brand is \"bold and warm\":\n- In a product launch, dial up boldness\n- In an incident response, dial up warmth\n- Neither attribute disappears; the balance shifts\n\n### Style Guide Enforcement\n\n#### Grammar and Mechanics\nDocument and enforce these choices consistently:\n\n| Rule | Options | Example |\n|------|---------|---------|\n| Oxford comma | Yes \u002F No | \"fast, reliable, and secure\" vs. \"fast, reliable and secure\" |\n| Sentence case vs. title case (headings) | Sentence \u002F Title | \"How to get started\" vs. \"How to Get Started\" |\n| Contractions | Use \u002F Avoid | \"we're\" vs. \"we are\" |\n| Em dash spacing | No spaces \u002F Spaces | \"this—and more\" vs. \"this — and more\" |\n| Numbers | Spell out 1-9, numerals 10+ \u002F Always numerals | \"five features\" vs. \"5 features\" |\n| Percent | % \u002F percent | \"50%\" vs. \"50 percent\" |\n| Date format | Month DD, YYYY \u002F DD\u002FMM\u002FYYYY \u002F etc. | \"January 15, 2025\" |\n| Time format | 12-hour \u002F 24-hour | \"3:00 PM\" vs. \"15:00\" |\n| Lists | Periods \u002F No periods on fragments | \"Set up your account.\" vs. \"Set up your account\" |\n\n#### Formatting Conventions\n- Heading hierarchy (when to use H1, H2, H3)\n- Bold and italic usage (bold for emphasis, italic for titles\u002Fterms)\n- Link text (descriptive vs. \"click here\" — always descriptive)\n- Image alt text requirements\n- Code formatting (for technical brands)\n- Callout or highlight box usage\n\n#### Punctuation and Emphasis\n- Exclamation mark policy (limited use, never more than one)\n- Ellipsis usage (avoid in most professional contexts)\n- ALL CAPS policy (avoid; use bold for emphasis instead)\n- Emoji usage by channel (professional channels: minimal or none; social: where appropriate)\n\n### Terminology Management\n\n#### Preferred Terms\n\nMaintain a list of preferred terms and their incorrect alternatives:\n\n| Use This | Not This | Notes |\n|----------|----------|-------|\n| sign up (verb) | signup (verb) | \"signup\" is the noun form |\n| log in (verb) | login (verb) | \"login\" is the noun\u002Fadjective form |\n| set up (verb) | setup (verb) | \"setup\" is the noun\u002Fadjective form |\n| email | e-mail | No hyphen |\n| website | web site | One word |\n| data is (singular) | data are | Unless the publication requires plural |\n\n#### Product and Feature Names\n- Official capitalization for product names\n- When to use the full product name vs. shorthand\n- Whether to use \"the\" before product names\n- How to handle versioning in copy\n- Trademark and registration symbols (when required and when to omit)\n\n#### Inclusive Language\n- Use gender-neutral language (they\u002Fthem for unknown individuals)\n- Avoid ableist language (\"crazy\", \"blind spot\", \"lame\")\n- Use person-first language where appropriate\n- Avoid culturally specific idioms that may not translate\n- Use \"simple\" or \"straightforward\" instead of \"easy\" (what is easy varies by person)\n\n#### Industry Jargon Management\n- Define which technical terms the audience understands without explanation\n- List jargon that should always be defined or replaced with plain language\n- Specify which acronyms need to be spelled out on first use\n- Audience-specific glossary for terms that mean different things to different readers\n\n#### Competitor and Category Terms\n- How to refer to your product category (use your preferred framing)\n- How to refer to competitors (by name or generically)\n- Terms competitors have coined that you should avoid (to prevent reinforcing their positioning)\n- Your preferred differentiation language\n\n## Output Format\n\nPresent the review as:\n\n### Summary\n- Overall assessment: how well the content aligns with brand standards (or general quality)\n- 1-2 sentence summary of the biggest strengths\n- 1-2 sentence summary of the most important improvements\n\n### Detailed Findings\n\nFor each issue found, provide:\n\n| Issue | Location | Severity | Suggestion |\n|-------|----------|----------|------------|\n\nWhere severity is:\n- **High** — contradicts brand voice, contains compliance risk, or significantly undermines messaging\n- **Medium** — inconsistent with guidelines but not damaging\n- **Low** — minor style or preference issue\n\n### Revised Sections\n\nFor the top 3-5 highest-severity issues, provide a before\u002Fafter showing the original text and a suggested revision.\n\n### Legal\u002FCompliance Flags\n\nList any legal or compliance concerns separately with recommended actions.\n\n## After Review\n\nAsk: \"Would you like me to:\n- Revise the full content with these suggestions applied?\n- Focus on fixing just the high-severity issues?\n- Review additional content against the same guidelines?\n- Help you document your brand voice for future reviews?\"\n",{"data":35,"body":37},{"name":4,"description":6,"argument-hint":36},"\u003Ccontent to review>",{"type":38,"children":39},"root",[40,48,67,72,79,93,99,162,168,175,180,187,210,216,239,245,263,269,292,298,303,309,332,338,356,362,380,386,391,454,460,465,471,476,549,555,560,719,724,736,796,801,809,848,854,859,865,1036,1042,1154,1160,1165,1183,1189,1195,1200,1388,1394,1427,1433,1456,1462,1468,1473,1608,1614,1642,1648,1676,1682,1705,1711,1734,1740,1745,1751,1769,1775,1780,1809,1814,1847,1853,1858,1864,1869,1875,1880],{"type":41,"tag":42,"props":43,"children":44},"element","h1",{"id":4},[45],{"type":46,"value":47},"text","Brand Review",{"type":41,"tag":49,"props":50,"children":51},"blockquote",{},[52],{"type":41,"tag":53,"props":54,"children":55},"p",{},[56,58,65],{"type":46,"value":57},"If you see unfamiliar placeholders or need to check which tools are connected, see ",{"type":41,"tag":59,"props":60,"children":62},"a",{"href":61},"..\u002F..\u002FCONNECTORS.md",[63],{"type":46,"value":64},"CONNECTORS.md",{"type":46,"value":66},".",{"type":41,"tag":53,"props":68,"children":69},{},[70],{"type":46,"value":71},"Review marketing content against brand voice, style guidelines, and messaging standards. Flag deviations and provide specific improvement suggestions.",{"type":41,"tag":73,"props":74,"children":76},"h2",{"id":75},"trigger",[77],{"type":46,"value":78},"Trigger",{"type":41,"tag":53,"props":80,"children":81},{},[82,84,91],{"type":46,"value":83},"User runs ",{"type":41,"tag":85,"props":86,"children":88},"code",{"className":87},[],[89],{"type":46,"value":90},"\u002Fbrand-review",{"type":46,"value":92}," or asks to review, check, or audit content against brand guidelines.",{"type":41,"tag":73,"props":94,"children":96},{"id":95},"inputs",[97],{"type":46,"value":98},"Inputs",{"type":41,"tag":100,"props":101,"children":102},"ol",{},[103,139],{"type":41,"tag":104,"props":105,"children":106},"li",{},[107,113,115],{"type":41,"tag":108,"props":109,"children":110},"strong",{},[111],{"type":46,"value":112},"Content to review",{"type":46,"value":114}," — accept content in any of these forms:",{"type":41,"tag":116,"props":117,"children":118},"ul",{},[119,124,129,134],{"type":41,"tag":104,"props":120,"children":121},{},[122],{"type":46,"value":123},"Pasted directly into the conversation",{"type":41,"tag":104,"props":125,"children":126},{},[127],{"type":46,"value":128},"A file path or ~~knowledge base reference (e.g. Notion page, shared doc)",{"type":41,"tag":104,"props":130,"children":131},{},[132],{"type":46,"value":133},"A URL to a published page",{"type":41,"tag":104,"props":135,"children":136},{},[137],{"type":46,"value":138},"Multiple pieces for batch review",{"type":41,"tag":104,"props":140,"children":141},{},[142,147,149],{"type":41,"tag":108,"props":143,"children":144},{},[145],{"type":46,"value":146},"Brand guidelines source",{"type":46,"value":148}," (determined automatically):",{"type":41,"tag":116,"props":150,"children":151},{},[152,157],{"type":41,"tag":104,"props":153,"children":154},{},[155],{"type":46,"value":156},"If a brand style guide is configured in local settings, use it automatically",{"type":41,"tag":104,"props":158,"children":159},{},[160],{"type":46,"value":161},"If not configured, ask: \"Do you have a brand style guide or voice guidelines I should review against? 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copy",{"type":41,"tag":104,"props":1638,"children":1639},{},[1640],{"type":46,"value":1641},"Trademark and registration symbols (when required and when to omit)",{"type":41,"tag":181,"props":1643,"children":1645},{"id":1644},"inclusive-language",[1646],{"type":46,"value":1647},"Inclusive Language",{"type":41,"tag":116,"props":1649,"children":1650},{},[1651,1656,1661,1666,1671],{"type":41,"tag":104,"props":1652,"children":1653},{},[1654],{"type":46,"value":1655},"Use gender-neutral language (they\u002Fthem for unknown individuals)",{"type":41,"tag":104,"props":1657,"children":1658},{},[1659],{"type":46,"value":1660},"Avoid ableist language (\"crazy\", \"blind spot\", \"lame\")",{"type":41,"tag":104,"props":1662,"children":1663},{},[1664],{"type":46,"value":1665},"Use person-first language where appropriate",{"type":41,"tag":104,"props":1667,"children":1668},{},[1669],{"type":46,"value":1670},"Avoid culturally specific idioms that may not translate",{"type":41,"tag":104,"props":1672,"children":1673},{},[1674],{"type":46,"value":1675},"Use \"simple\" or \"straightforward\" instead of \"easy\" (what is easy varies by person)",{"type":41,"tag":181,"props":1677,"children":1679},{"id":1678},"industry-jargon-management",[1680],{"type":46,"value":1681},"Industry Jargon Management",{"type":41,"tag":116,"props":1683,"children":1684},{},[1685,1690,1695,1700],{"type":41,"tag":104,"props":1686,"children":1687},{},[1688],{"type":46,"value":1689},"Define which technical terms the audience understands without explanation",{"type":41,"tag":104,"props":1691,"children":1692},{},[1693],{"type":46,"value":1694},"List jargon that should always be defined or replaced with plain language",{"type":41,"tag":104,"props":1696,"children":1697},{},[1698],{"type":46,"value":1699},"Specify which acronyms need to be spelled out on first use",{"type":41,"tag":104,"props":1701,"children":1702},{},[1703],{"type":46,"value":1704},"Audience-specific glossary for terms that mean different things to different readers",{"type":41,"tag":181,"props":1706,"children":1708},{"id":1707},"competitor-and-category-terms",[1709],{"type":46,"value":1710},"Competitor and Category Terms",{"type":41,"tag":116,"props":1712,"children":1713},{},[1714,1719,1724,1729],{"type":41,"tag":104,"props":1715,"children":1716},{},[1717],{"type":46,"value":1718},"How to refer to your product category (use your preferred framing)",{"type":41,"tag":104,"props":1720,"children":1721},{},[1722],{"type":46,"value":1723},"How to refer to competitors (by name or generically)",{"type":41,"tag":104,"props":1725,"children":1726},{},[1727],{"type":46,"value":1728},"Terms competitors have coined that you should avoid (to prevent reinforcing their positioning)",{"type":41,"tag":104,"props":1730,"children":1731},{},[1732],{"type":46,"value":1733},"Your preferred differentiation language",{"type":41,"tag":73,"props":1735,"children":1737},{"id":1736},"output-format",[1738],{"type":46,"value":1739},"Output Format",{"type":41,"tag":53,"props":1741,"children":1742},{},[1743],{"type":46,"value":1744},"Present the review as:",{"type":41,"tag":169,"props":1746,"children":1748},{"id":1747},"summary",[1749],{"type":46,"value":1750},"Summary",{"type":41,"tag":116,"props":1752,"children":1753},{},[1754,1759,1764],{"type":41,"tag":104,"props":1755,"children":1756},{},[1757],{"type":46,"value":1758},"Overall assessment: how well the content aligns with brand standards (or general quality)",{"type":41,"tag":104,"props":1760,"children":1761},{},[1762],{"type":46,"value":1763},"1-2 sentence summary of the biggest strengths",{"type":41,"tag":104,"props":1765,"children":1766},{},[1767],{"type":46,"value":1768},"1-2 sentence summary of the most important improvements",{"type":41,"tag":169,"props":1770,"children":1772},{"id":1771},"detailed-findings",[1773],{"type":46,"value":1774},"Detailed Findings",{"type":41,"tag":53,"props":1776,"children":1777},{},[1778],{"type":46,"value":1779},"For each issue found, provide:",{"type":41,"tag":561,"props":1781,"children":1782},{},[1783],{"type":41,"tag":565,"props":1784,"children":1785},{},[1786],{"type":41,"tag":569,"props":1787,"children":1788},{},[1789,1794,1799,1804],{"type":41,"tag":573,"props":1790,"children":1791},{},[1792],{"type":46,"value":1793},"Issue",{"type":41,"tag":573,"props":1795,"children":1796},{},[1797],{"type":46,"value":1798},"Location",{"type":41,"tag":573,"props":1800,"children":1801},{},[1802],{"type":46,"value":1803},"Severity",{"type":41,"tag":573,"props":1805,"children":1806},{},[1807],{"type":46,"value":1808},"Suggestion",{"type":41,"tag":53,"props":1810,"children":1811},{},[1812],{"type":46,"value":1813},"Where severity is:",{"type":41,"tag":116,"props":1815,"children":1816},{},[1817,1827,1837],{"type":41,"tag":104,"props":1818,"children":1819},{},[1820,1825],{"type":41,"tag":108,"props":1821,"children":1822},{},[1823],{"type":46,"value":1824},"High",{"type":46,"value":1826}," — contradicts brand voice, contains compliance risk, or significantly undermines messaging",{"type":41,"tag":104,"props":1828,"children":1829},{},[1830,1835],{"type":41,"tag":108,"props":1831,"children":1832},{},[1833],{"type":46,"value":1834},"Medium",{"type":46,"value":1836}," — inconsistent with guidelines but not damaging",{"type":41,"tag":104,"props":1838,"children":1839},{},[1840,1845],{"type":41,"tag":108,"props":1841,"children":1842},{},[1843],{"type":46,"value":1844},"Low",{"type":46,"value":1846}," — minor style or preference issue",{"type":41,"tag":169,"props":1848,"children":1850},{"id":1849},"revised-sections",[1851],{"type":46,"value":1852},"Revised Sections",{"type":41,"tag":53,"props":1854,"children":1855},{},[1856],{"type":46,"value":1857},"For the top 3-5 highest-severity issues, provide a before\u002Fafter showing the original text and a suggested revision.",{"type":41,"tag":169,"props":1859,"children":1861},{"id":1860},"legalcompliance-flags",[1862],{"type":46,"value":1863},"Legal\u002FCompliance Flags",{"type":41,"tag":53,"props":1865,"children":1866},{},[1867],{"type":46,"value":1868},"List any legal or compliance concerns separately with recommended actions.",{"type":41,"tag":73,"props":1870,"children":1872},{"id":1871},"after-review",[1873],{"type":46,"value":1874},"After Review",{"type":41,"tag":53,"props":1876,"children":1877},{},[1878],{"type":46,"value":1879},"Ask: \"Would you like me to:",{"type":41,"tag":116,"props":1881,"children":1882},{},[1883,1888,1893,1898],{"type":41,"tag":104,"props":1884,"children":1885},{},[1886],{"type":46,"value":1887},"Revise the full content with these suggestions applied?",{"type":41,"tag":104,"props":1889,"children":1890},{},[1891],{"type":46,"value":1892},"Focus on fixing just the high-severity issues?",{"type":41,"tag":104,"props":1894,"children":1895},{},[1896],{"type":46,"value":1897},"Review additional content against the same guidelines?",{"type":41,"tag":104,"props":1899,"children":1900},{},[1901],{"type":46,"value":1902},"Help you document your brand voice for future reviews?\"",{"items":1904,"total":2011},[1905,1921,1937,1953,1971,1990,1996],{"slug":1906,"name":1906,"fn":1907,"description":1908,"org":1909,"tags":1910,"stars":23,"repoUrl":24,"updatedAt":1920},"accessibility-review","run WCAG accessibility audits","Run a WCAG 2.1 AA accessibility audit on a design or page. Trigger with \"audit accessibility\", \"check a11y\", \"is this accessible?\", or when reviewing a design for color contrast, keyboard navigation, touch target size, or screen reader behavior before handoff.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1911,1914,1917],{"name":1912,"slug":1913,"type":16},"Accessibility","accessibility",{"name":1915,"slug":1916,"type":16},"Design","design",{"name":1918,"slug":1919,"type":16},"WCAG","wcag","2026-04-06T17:58:05.682394",{"slug":1922,"name":1922,"fn":1923,"description":1924,"org":1925,"tags":1926,"stars":23,"repoUrl":24,"updatedAt":1936},"account-research","research accounts for sales intel","Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with \"research [company]\", \"look up [person]\", \"intel on [prospect]\", \"who is [name] at [company]\", or \"tell me about [company]\".",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1927,1930,1933],{"name":1928,"slug":1929,"type":16},"CRM","crm",{"name":1931,"slug":1932,"type":16},"Research","research",{"name":1934,"slug":1935,"type":16},"Sales","sales","2026-04-06T17:56:41.410418",{"slug":1938,"name":1938,"fn":1939,"description":1940,"org":1941,"tags":1942,"stars":23,"repoUrl":24,"updatedAt":1952},"analyze","answer data questions and run analyses","Answer data questions -- from quick lookups to full analyses. Use when looking up a single metric, investigating what's driving a trend or drop, comparing segments over time, or preparing a formal data report for stakeholders.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1943,1946,1949],{"name":1944,"slug":1945,"type":16},"Analytics","analytics",{"name":1947,"slug":1948,"type":16},"Data Analysis","data-analysis",{"name":1950,"slug":1951,"type":16},"SQL","sql","2026-04-06T17:57:21.593647",{"slug":1954,"name":1954,"fn":1955,"description":1956,"org":1957,"tags":1958,"stars":23,"repoUrl":24,"updatedAt":1970},"architecture","create and evaluate architecture decision records","Create or evaluate an architecture decision record (ADR). Use when choosing between technologies (e.g., Kafka vs SQS), documenting a design decision with trade-offs and consequences, reviewing a system design proposal, or designing a new component from requirements and constraints.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1959,1962,1964,1967],{"name":1960,"slug":1961,"type":16},"ADR","adr",{"name":1963,"slug":1954,"type":16},"Architecture",{"name":1965,"slug":1966,"type":16},"Documentation","documentation",{"name":1968,"slug":1969,"type":16},"Engineering","engineering","2026-04-06T17:57:49.26444",{"slug":1972,"name":1972,"fn":1973,"description":1974,"org":1975,"tags":1976,"stars":23,"repoUrl":24,"updatedAt":1989},"audit-support","support SOX 404 control testing","Support SOX 404 compliance with control testing methodology, sample selection, and documentation standards. Use when generating testing workpapers, selecting audit samples, classifying control deficiencies, or preparing for internal or external audits.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1977,1980,1983,1986],{"name":1978,"slug":1979,"type":16},"Audit","audit",{"name":1981,"slug":1982,"type":16},"Finance","finance",{"name":1984,"slug":1985,"type":16},"Regulatory Compliance","regulatory-compliance",{"name":1987,"slug":1988,"type":16},"SOX","sox","2026-04-06T17:57:36.714815",{"slug":4,"name":4,"fn":5,"description":6,"org":1991,"tags":1992,"stars":23,"repoUrl":24,"updatedAt":25},{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[1993,1994,1995],{"name":21,"slug":22,"type":16},{"name":14,"slug":15,"type":16},{"name":18,"slug":19,"type":16},{"slug":1997,"name":1997,"fn":1998,"description":1999,"org":2000,"tags":2001,"stars":23,"repoUrl":24,"updatedAt":2010},"brand-voice-enforcement","enforce brand voice in content","This skill applies brand guidelines to content creation. It should be used when the user asks to \"write an email\", \"draft a proposal\", \"create a pitch deck\", \"write a LinkedIn post\", \"draft a presentation\", \"write a Slack message\", \"draft sales content\", or any content creation request where brand voice should be applied. Also triggers on \"on-brand\", \"brand voice\", \"enforce voice\", \"apply brand guidelines\", \"brand-aligned content\", \"write in our voice\", \"use our brand tone\", \"make this sound like us\", \"rewrite this in our tone\", or \"this doesn't sound on-brand\". Not for generating guidelines from scratch (use guideline-generation) or discovering brand materials (use discover-brand).\n",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2002,2003,2006,2009],{"name":21,"slug":22,"type":16},{"name":2004,"slug":2005,"type":16},"Communications","communications",{"name":2007,"slug":2008,"type":16},"Content Creation","content-creation",{"name":18,"slug":19,"type":16},"2026-04-06T18:00:23.528956",200,{"items":2013,"total":2190},[2014,2033,2045,2057,2076,2087,2108,2128,2138,2153,2161,2174],{"slug":2015,"name":2015,"fn":2016,"description":2017,"org":2018,"tags":2019,"stars":2030,"repoUrl":2031,"updatedAt":2032},"algorithmic-art","create algorithmic art with p5.js","Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to avoid copyright violations.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2020,2023,2024,2027],{"name":2021,"slug":2022,"type":16},"Creative","creative",{"name":1915,"slug":1916,"type":16},{"name":2025,"slug":2026,"type":16},"Generative Art","generative-art",{"name":2028,"slug":2029,"type":16},"JavaScript","javascript",161831,"https:\u002F\u002Fgithub.com\u002Fanthropics\u002Fskills","2026-04-06T17:56:15.455818",{"slug":2034,"name":2034,"fn":2035,"description":2036,"org":2037,"tags":2038,"stars":2030,"repoUrl":2031,"updatedAt":2044},"brand-guidelines","apply Anthropic brand colors and typography","Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2039,2040,2041],{"name":21,"slug":22,"type":16},{"name":1915,"slug":1916,"type":16},{"name":2042,"slug":2043,"type":16},"Typography","typography","2026-04-06T17:56:05.042852",{"slug":2046,"name":2046,"fn":2047,"description":2048,"org":2049,"tags":2050,"stars":2030,"repoUrl":2031,"updatedAt":2056},"canvas-design","create posters and visual art as PNG or PDF","Create beautiful visual art in .png and .pdf documents using design philosophy. You should use this skill when the user asks to create a poster, piece of art, design, or other static piece. Create original visual designs, never copying existing artists' work to avoid copyright violations.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2051,2052,2053],{"name":2021,"slug":2022,"type":16},{"name":1915,"slug":1916,"type":16},{"name":2054,"slug":2055,"type":16},"PDF","pdf","2026-04-06T17:56:03.794732",{"slug":2058,"name":2058,"fn":2059,"description":2060,"org":2061,"tags":2062,"stars":2030,"repoUrl":2031,"updatedAt":2075},"claude-api","build apps with the Claude API","Reference for the Claude API \u002F Anthropic SDK — model ids, pricing, params, streaming, tool use, MCP, agents, caching, token counting, model migration.\nTRIGGER — read BEFORE opening the target file; don't skip because it \"looks like a one-liner\" — whenever: the prompt names Claude\u002FAnthropic in any form (Claude, Anthropic, Fable, Opus, Sonnet, Haiku, `anthropic`, `@anthropic-ai`, `claude-*`, `us.anthropic.*`, `[1m]`); the user asks about an LLM (pricing\u002Fmodel choice\u002Flimits\u002Fcaching) — never answer from memory; OR the task is LLM-shaped with provider unstated (agent\u002FMCP\u002Ftool-definition\u002Fmulti-agent\u002FRAG\u002FLLM-judge\u002Fcomputer-use; generate\u002Fsummarize\u002Fextract\u002Fclassify\u002Frewrite\u002Fconverse over NL; debugging refusals\u002Fcutoffs\u002Fstreaming\u002Ftool-calls\u002Ftokens).\nSKIP only when another provider is being worked on (overrides all triggers): OpenAI\u002FGPT\u002FGemini\u002FLlama\u002FMistral\u002FCohere\u002FOllama named in the query; OR `grep -rE 'openai|langchain_openai|google.generativeai|genai|mistralai|cohere|ollama'` over the project hits (run this grep FIRST if no provider named — don't Read the file).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2063,2066,2067,2070,2072],{"name":2064,"slug":2065,"type":16},"Agents","agents",{"name":9,"slug":8,"type":16},{"name":2068,"slug":2069,"type":16},"Anthropic SDK","anthropic-sdk",{"name":2071,"slug":2058,"type":16},"Claude API",{"name":2073,"slug":2074,"type":16},"LLM","llm","2026-07-28T05:36:08.213335",{"slug":2077,"name":2077,"fn":2078,"description":2079,"org":2080,"tags":2081,"stars":2030,"repoUrl":2031,"updatedAt":2086},"doc-coauthoring","co-author documentation and technical specs","Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This workflow helps users efficiently transfer context, refine content through iteration, and verify the doc works for readers. Trigger when user mentions writing docs, creating proposals, drafting specs, or similar documentation tasks.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2082,2083],{"name":1965,"slug":1966,"type":16},{"name":2084,"slug":2085,"type":16},"Technical Writing","technical-writing","2026-04-06T17:56:14.18897",{"slug":2088,"name":2088,"fn":2089,"description":2090,"org":2091,"tags":2092,"stars":2030,"repoUrl":2031,"updatedAt":2107},"docx","create and edit Word documents","Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to produce professional documents with formatting like tables of contents, headings, page numbers, or letterheads. Also use when extracting or reorganizing content from .docx or .dotx files, inserting or replacing images in documents, performing find-and-replace in Word files, working with tracked changes or comments, or converting content into a polished Word document. If the user asks for a 'report', 'memo', 'letter', 'template', or similar deliverable as a Word or .docx file, use this skill. Do NOT use for PDFs, spreadsheets, Google Docs, or general coding tasks unrelated to document generation.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2093,2096,2098,2101,2104],{"name":2094,"slug":2095,"type":16},"Documents","documents",{"name":2097,"slug":2088,"type":16},"DOCX",{"name":2099,"slug":2100,"type":16},"Office","office",{"name":2102,"slug":2103,"type":16},"Templates","templates",{"name":2105,"slug":2106,"type":16},"Word","word","2026-07-18T05:16:23.136271",{"slug":2109,"name":2109,"fn":2110,"description":2111,"org":2112,"tags":2113,"stars":2030,"repoUrl":2031,"updatedAt":2127},"frontend-design","design production-grade frontend interfaces","Guidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2114,2115,2118,2121,2124],{"name":1915,"slug":1916,"type":16},{"name":2116,"slug":2117,"type":16},"Frontend","frontend",{"name":2119,"slug":2120,"type":16},"React","react",{"name":2122,"slug":2123,"type":16},"Tailwind CSS","tailwind-css",{"name":2125,"slug":2126,"type":16},"UI Components","ui-components","2026-04-06T17:56:16.723469",{"slug":2129,"name":2129,"fn":2130,"description":2131,"org":2132,"tags":2133,"stars":2030,"repoUrl":2031,"updatedAt":2137},"internal-comms","write internal company communications","A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2134,2135,2136],{"name":2004,"slug":2005,"type":16},{"name":2102,"slug":2103,"type":16},{"name":18,"slug":19,"type":16},"2026-04-06T17:56:20.695522",{"slug":2139,"name":2139,"fn":2140,"description":2141,"org":2142,"tags":2143,"stars":2030,"repoUrl":2031,"updatedAt":2152},"mcp-builder","build MCP servers","Guide for creating high-quality MCP (Model Context Protocol) servers that enable LLMs to interact with external services through well-designed tools. Use when building MCP servers to integrate external APIs or services, whether in Python (FastMCP) or Node\u002FTypeScript (MCP SDK).",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2144,2145,2148,2149],{"name":2064,"slug":2065,"type":16},{"name":2146,"slug":2147,"type":16},"API Development","api-development",{"name":2073,"slug":2074,"type":16},{"name":2150,"slug":2151,"type":16},"MCP","mcp","2026-04-06T17:56:10.357665",{"slug":2055,"name":2055,"fn":2154,"description":2155,"org":2156,"tags":2157,"stars":2030,"repoUrl":2031,"updatedAt":2160},"read edit and manipulate PDF files","Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text\u002Ftables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating new PDFs, filling PDF forms, encrypting\u002Fdecrypting PDFs, extracting images, and OCR on scanned PDFs to make them searchable. If the user mentions a .pdf file or asks to produce one, use this skill.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2158,2159],{"name":2094,"slug":2095,"type":16},{"name":2054,"slug":2055,"type":16},"2026-04-06T17:56:02.483316",{"slug":2162,"name":2162,"fn":2163,"description":2164,"org":2165,"tags":2166,"stars":2030,"repoUrl":2031,"updatedAt":2173},"pptx","create and edit PowerPoint presentations","Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even if the extracted content will be used elsewhere, like in an email or summary); editing, modifying, or updating existing presentations; combining or splitting slide files; working with templates (.potx), layouts, speaker notes, or comments. Trigger whenever the user mentions \"deck,\" \"slides,\" \"presentation,\" or references a .pptx or .potx filename, regardless of what they plan to do with the content afterward. If a .pptx or .potx file needs to be opened, created, or touched, use this skill.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2167,2170],{"name":2168,"slug":2169,"type":16},"PowerPoint","powerpoint",{"name":2171,"slug":2172,"type":16},"Presentations","presentations","2026-07-18T05:16:24.1471",{"slug":2175,"name":2175,"fn":2176,"description":2177,"org":2178,"tags":2179,"stars":2030,"repoUrl":2031,"updatedAt":2189},"skill-creator","create and optimize agent skills","Create new skills, modify and improve existing skills, and measure skill performance. Use when users want to create a skill from scratch, edit, or optimize an existing skill, run evals to test a skill, benchmark skill performance with variance analysis, or optimize a skill's description for better triggering accuracy.",{"slug":8,"name":9,"logoUrl":10,"githubOrg":11},[2180,2181,2182,2185,2188],{"name":2064,"slug":2065,"type":16},{"name":1965,"slug":1966,"type":16},{"name":2183,"slug":2184,"type":16},"Evals","evals",{"name":2186,"slug":2187,"type":16},"Performance","performance",{"name":2084,"slug":2085,"type":16},"2026-04-19T06:45:40.804",490]